Budapest Business School

BBS's diverse research and scientific activities are characterised by a focus on corporate practice, research topics that are relevant and topical for economic actors, and also have practical significance. Our research teams work on R&D projects with key players in the Hungarian economy. There are currently more than 60 research groups at BBS and the Research Fund grant scheme funded 7 research projects at the University in 2019. Reflecting on the strategic areas of BBS, we have established four Centres of Excellence at the University focusing on the four main areas of our applied research activities. The Centres of Excellence are key players in their respective fields of activity in Hungary, play an important role in the relationship between higher education and businesses and carry out high quality applied scientific research relevant to practice, involving business partners and students.

Goal:

Budapest LAB helps to spread entrepreneurial culture and the success of Hungarian SMEs by sharing knowledge, conducting its own and partnered research, training, and inspiration. Supporting the BBS in partnership with entrepreneurs’ strategic pillar, the workshop aims to become one of the most respected research, development, training, and knowledge service providers in Central Europe.

Focus Areas:

• Research – In addition to the scientific results, Budapest LAB also pays special attention to the applicability of its research. The Family Business Research Programme is linked to the LAB, which is the first in Hungary to examine the specifics of that group of entrepreneurs. In addition to family businesses, research topics also focus on start-ups, freelancers, and business mentoring.
• Education – Budapest LAB assists the development of entrepreneurial skills and the spread of entrepreneurial culture, both within and outside the walls of BBS, with innovative and effective methods and programmes. It conducts educational activities, from lectures and events to self-developed intensive courses, on various platforms and often in collaboration with others.
• Inspiration – In an interesting and understandable way, both online and offline, as the key objective is to provide young people with inspiration and useful knowledge about entrepreneurship. Through its online magazine and its series of events, Budapest LAB shares the accumulated knowledge related to entrepreneurship in an interesting and consumable way.

Goal:

FHERC explores the challenges and opportunities for the future of higher education through a wide range of participatory, national, and international research collaborations and innovative methodologies. It is committed to serving as a high-level research and knowledge-sharing workshop to help understand the challenges and opportunities for the future of higher education for the academic community, the business and corporate sector, higher education stakeholders, future students, and society as a whole.

Focus Areas:

• Research – As a high-level research and knowledge-sharing workshop, FHERC helps to identify challenges and opportunities for the future of higher education, especially in the field of business higher education. Their results, scientific research and publications are useful to the academic community, the economic and corporate sectors, higher education actors, future students, and society as a whole.
• Dissemination – In addition to research, the FHERC team is active in domestic and international competitions, regularly organises conferences and professional workshops, and participates in prestigious scientific events with speakers. FHERC also performs editorial, guest editorial and expert tasks, including participation in the Global Essay Mills Survey (GEMS) project and editing a special issue of Futures and providing expert background material for the European Union Joint Research Centre (JRC), ‘The future of higher education - with the concept of an entrepreneurial university in focus’.

Goal:

The main objective of the Centre of Excellence for Sustainable Hospitality (CESH) is to expand the scientific knowledge base of the field through high-level research in the field of hospitality and related areas of tourism, to support sectoral cooperation as a knowledge sharing platform, enhance student awareness of the topic and help shape attitudes of the wider society.

Focus Areas:

• Research – Within the very broad field of sustainable development, the Centre carries out topic-specific research primarily in the field of hospitality and tourism, the results of which can be used directly in training and curriculum development. In the course of its research activities, in addition to lecturers, researchers and students, it also involves practitioners and representatives of the profession in the preparation and carrying out of the research and in the dissemination of results.
• Dissemination – In addition to research, the CESH team regularly organises conferences and professional workshops, as well as participates in prestigious scientific and educational events as speakers. Through that, the Centre institutionally supports knowledge sharing and actively contributes to the fostering of cross-sectoral links.

Goal:

The aim of the activities of the Centre of Excellence for Cybereconomy (CEC) is to develop and maintain new value-added research that provides theoretically grounded new knowledge for the 21st century economic changes of "Industry 4.0" and beyond, which can be used in practice by businesses and other stakeholders and contributes to the promotion of relevant domestic policymaking by analysing domestic and international trends.

Focus Areas:

Research – CEC's main research areas are: the economic and social implications of the application of artificial intelligence or robots, new business models, analysis of economic and social processes, industry processes, and promoting the preparedness of the domestic economy for change by exploring global processes and their potential domestic implications. In their work, they seek to combine macro-meso-micro level analyses and explore the interactions between them.

Dissemination – In addition to research, the CEC team is active in applying to national and international research calls, regularly organises conferences, and professional workshops and participates in prestigious scientific and educational events with speakers. In that way, the centre actively contributes to the stimulation of relations between the academic and business sectors, as well as the flow and the utilisation of knowledge.