Faculty of International Management and Business
KKK
FIMB
Commerce and Marketing
Programme Objective
Our Commerce and Marketing programme has a long-standing tradition and market-leading features in the field of marketing and commerce education. Its aim is to release professionals with up-to-date business knowledge, expertise, and skills to the labour market, who are able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this programme will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises. The programme is offered by two different faculties, the difference between the two being the specialisations available. The Faculty of International Management and Business focuses on marketing communication and digital marketing activities, marketing practices, for-profit enterprises and non-profit organisations, and the further expansion of the related knowledge and skills. The Faculty of Commerce, Hospitality and Tourism focuses on omnichannel commerce, traditional and digital commerce, management, logistics, and marketing activities and practices related to domestic and international commerce and service processes, as well as the further expansion of related knowledge and skills. The programme provides sufficient depth of theoretical knowledge to ensure the continuation of one’s studies within the framework of a master’s programme.
Main Features of the Programme
Full time
Full time
Full time
Full time
Part-time
Part-time
- Study ScheduleFull time
- Form of FinancingState scholarship
- Programme Level(B) Bachelor's program (BA/BSc)
- LocationBudapest
- LanguageHungarian
- Title of the qualification on the diplomaEconomist in Commerce and Marketing
- Educational RequirementSecondary school-leaving certificate
Optional Specializations
Omnichannel Commerce
With the advent of the Internet, the retail business model became even more colorful: the majority of retailers moved towards the multi-channel sales model, maintaining the traditional business infrastructure, but pure e-commerce service providers are also expanding in the direction of traditional business infrastructure developments, and thus we are also witnessing the emergence of commercial platforms. The purpose of this new specialisation is to contribute to the development of commercial acumen and analytical skills, as well as to introduce the interrelation system of the commercial trade profession in the digital environment, so that students can learn about the role of internet-based digital technologies in the circulation of goods, and the strategies of companies operating on the basis of the omnichannel model. Key word: "management". Main topics include: creating a commercial strategy, organising the flow of goods in the digital world, choosing a location in the digital age, modern digital customer relationship management, omnichannel sales, digital technology development and the businesses of the future. The specialisation can be chosen from the Faculty of Commerce, Hospitality Industry and Tourism.
Commercial communication
The educational objective of the specialisation is to enable students to apply the acquired professional methodology in practice and to manage the marketing communication activities of a company, as well as to be able to co-operate with communication agencies and media owners effectively. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism. (Faculty of Commerce, Hospitality and Tourism full-time and part-time)
Commercial Logistics
The educational objective of the specialisation is to provide students with a comprehensive understanding of logistics sub-systems, to comprehend the operation of corporate processes in general especially in the case of commercial companies. The specialisation allows them to become familiar with the operation of the processes involved in the so-called gate-in and gate-out logistics and supply chain management, as well as to understand, organise and improve intra- and inter-company logistics processes in a systemic manner and efficiently cooperate in their management aided by an understanding of the correlations of corporate logistics and supply chain management. This specialisation is available for students of the Faculty of Commerce, Hospitality and Tourism. (Faculty of Commerce, Hospitality and Tourism full-time and part-time)
If You choose this Programme....
During the 7-semester program, students obtain up-to-date theoretical and practical skills.
The training is primarily practice-oriented, supplemented with in-depth, high-level foundations in economics, methodology and business management, making our graduates capable of the following:
- comprehensive assessment of the positions of businesses and institutions,
- creation of corporate or partial strategies,
- leading marketing and commerce organisational units and businesses,
- planning and organising economic activities and projects, managing and controlling businesses and economic organisations,
- elementary analysis of the concepts forming the foundation for the knowledge system of the commerce and marketing field,
- working efficiently in economic, marketing, and commercial projects within a business entity.
Programme Content
Economics, Methodology and Business:
(economics, business mathematics, business statistics, international economics, marketing, basics of business economics, basics of finance, organisational and human resource management, basics of accounting, business communication)
Basics of Social Science:
(basics of commercial law, environmental economics, economic policy, economic geography, the study of the European Union)
General Professional Skills:
(the technical language of commerce and marketing, basics of controlling, market research, sales management, marketing communication and consumer behaviour, service and B2B marketing, commercial management, online marketing, corporate and marketing strategy)
As well as special skills related to the specialisations.
Career opportunities
Graduates will be able to work in the following areas:
- commercial businesses,
- marketing or marketing communication agencies,
- logistics service providers,
- middle and senior management positions at sales, logistics, and marketing departments of for-profit businesses,
- management of the marketing activities of non-profit organisations.
More information
Tuition fee for non-EU students per semester: 2 500 EUR
About the programme
02:30
Az én szakom: kereskedelem és marketing
„Marketingkommunikációra specializálódtam. Hozzánk sok vendégeladó jött előadást tartani, így én abban a szerencsés helyzetben voltam, hogy sok céggel kerültem ezáltal kapcsolatba.” – Szabó Réka, BGE KKK végzett hallgató
Ismerd meg kereskedelem és marketing alapszakunkat!
Képzéseinkről és nyílt nap...
Further programmes of the Faculty
FCHT
| Location and language | Work schedule (department) | Form of financing |
|---|---|---|
| Budapest(Hungarian) | Full time | State scholarship |
| Budapest(Hungarian) | Full time | Self-funded370.000 Ft/félév |
| Budapest(English) | Full time | State scholarship |
| Budapest(English) | Full time | Self-funded560.000 Ft/félév |
| Budapest(Hungarian) | Part-time | State scholarship |
| Budapest(Hungarian) | Part-time | Self-funded350.000 Ft/félév |
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
Self-funded
370.000 Ft/félév
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
Self-funded
560.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
Self-funded
350.000 Ft/félév
| Location and language | Work schedule (department) | Form of financing |
|---|---|---|
| Budapest(Hungarian) | Full time | State scholarship |
| Budapest(Hungarian) | Full time | Self-funded330.000 Ft/félév |
| Budapest(Hungarian) | Part-time | State scholarship |
| Budapest(Hungarian) | Part-time | Self-funded310.000 Ft/félév |
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
Self-funded
330.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
Self-funded
310.000 Ft/félév
| Location and language | Work schedule (department) | Form of financing |
|---|---|---|
| Budapest(Hungarian) | Part-time | State scholarship |
| Budapest(Hungarian) | Part-time | Self-funded270.000 Ft/félév |
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
Self-funded
270.000 Ft/félév
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