Commerce and Marketing - Képzés adatlap - Budapest University of Economics and Business

Commerce and Marketing

About the Programme

Our Commerce and Marketing programme has a long-standing tradition and market-leading features in the field of marketing and commerce education. Its aim is to release professionals with up-to-date business knowledge, expertise, and skills to the labour market, who are able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this programme will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises. The programme is offered by The Faculty of Commerce, Hospitality and Tourism. Here we focuses on omnichannel commerce, traditional and digital commerce, management, logistics, and marketing activities and practices related to domestic and international commerce and service processes, as well as the further expansion of related knowledge and skills. The programme provides sufficient depth of theoretical knowledge to ensure the continuation of one’s studies within the framework of a master’s programme.

Main Features of the Programme

Full time

Part-time

Study ScheduleFull time
Form of FinancingState scholarship
Programme Level(B) Bachelor's program (BA/BSc)
LocationBudapest
LanguageHungarian
Title of the qualification on the diplomaEconomist in Commerce and Marketing
Educational RequirementSecondary school-leaving certificate

If You choose this Programme....

During the 7-semester program, students obtain up-to-date theoretical and practical skills.

The training is primarily practice-oriented, supplemented with in-depth, high-level foundations in economics, methodology and business management, making our graduates capable of the following:

comprehensive assessment of the positions of businesses and institutions,
creation of corporate or partial strategies,
leading marketing and commerce organisational units and businesses,
planning and organising economic activities and projects, managing and controlling businesses and economic organisations,
elementary analysis of the concepts forming the foundation for the knowledge system of the commerce and marketing field,
working efficiently in economic, marketing, and commercial projects within a business entity.

Content of the Programme

Economics, Methodology and Business:

(economics, business mathematics, business statistics, international economics, marketing, basics of business economics, basics of finance, organisational and human resource management, basics of accounting, business communication)

Basics of Social Science:

(basics of commercial law, environmental economics, economic policy, economic geography, the study of the European Union)

General Professional Skills:

(the technical language of commerce and marketing, basics of controlling, market research, sales management, marketing communication and consumer behaviour, service and B2B marketing, commercial management, online marketing, corporate and marketing strategy)

As well as special skills related to the specialisations.

Career opportunities

Graduates will be able to work in the following areas:

commercial businesses,
marketing or marketing communication agencies,
logistics service providers,
middle and senior management positions at sales, logistics, and marketing departments of for-profit businesses,
management of the marketing activities of non-profit organisations.

More information

Tuition fee for non-EU students per semester: 2 750 EUR

Program leader: Dr. habil. András Kovács PhD