Faculty of International Management and Business

Our Commerce and Marketing program has a long-standing tradition and market-leading features in the field of marketing and commerce education. Its aim is to release professionals with up-to-date business knowledge, expertise, and skills to the labour market, who are able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this program will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises. The program is offered by two different faculties, the difference between the two being the specialisations available. The Faculty of International Management and Business focuses on marketing communication and digital marketing activities, marketing practices, for-profit enterprises and non-profit organisations, and the further expansion of the related knowledge and skills. The focus of the Faculty of Commerce, Hospitality and Tourism is to further deepen the students’ skills and knowledge related to trade, management, logistics and marketing activities and practices related to commerce, domestic and international trade, and service processes. The program provides sufficiently deep theoretical knowledge for continuing one’s studies within the framework of a master’s degree program.

The aim of this programme, recognised by Chartered Institute of Public Relations (CIPR), is to train communications professionals who understand the full spectrum of the media market, with special emphasis on the principles and practices of news and programming and the tools of digital communications in the functioning and institutional systems of both the private sector and public administration. Graduates will not only possess the most advanced theoretical knowledge with respect to new media (web 2.0), e-communications, and digitization but will also able to apply those skills to their respective work situations.

The Bachelor's degree programme in international business economics is designed to explore the connections between world economic processes, trends and international trade and to transfer the knowledge of foreign economic policy instruments necessary for setting up and implementing international transactions (transactions in goods and services). The knowledge acquired from the programme enables students to analyse and devise the foreign trade strategy and export-import structure of national economies, to design and manage global supply chain, and to create trading, logistics and financing contracts that enable companies to enter international markets. The programme prepares students for work in the fields of international business development, international sourcing, and sales and logistics both in domestic and international business environments.