Marketing - Képzés adatlap - Budapest University of Economics and Business

Marketing

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BGE Marketing MSc

Gyakorlatközpontú, akár egy év alatt is elvégezhető mesterképzésünk segít a marketing magasabb szintjére lépni. A már a szakmában dolgozók, elméletileg megalapozott marketingtudást szerezhetnek, rendszerezni tudják tudásukat, míg a pályájuk elején lévők számára nagy előny, hogy valós, vállalati eset...

About the Programme

The aim of this program is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Main Features of the Programme

Full time

Part-time

Study ScheduleFull time
Form of FinancingState scholarship
Programme Level(M) Master’s program (MA/MSc)
LocationBudapest
LanguageEnglish
Title of the qualification on the diplomaEconomist in Marketing
Educational RequirementOklevél

If You choose this Programme....

Students who have completed the Masters degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:

Manage medium and large enterprises, complex organizational units,
Perform comprehensive economic functions in business organizations,
Plan and manage complex management processes,
Manage resources both in domestic and international, multicultural environments

Content of the Programme

Marketing to enter international markets
Applied marketing strategy
Brand strategy - international branding
Supply-chain marketing
Trade and shopper marketing
Integrated marketing communications
Creative communication planning

Career opportunities

Job opportunities exist in the following positions at Hungarian and Foreign SMEs, multinational corporations and international organizations:

International trade (procurement) manager
Market researcher and market analyst
International marketing strategic planner
International marketing consultant
Brand manager
Marketing controller

More information

Tuition fee for non-EU students per semester: 3 000 EUR

Program leader: Dr. habil. Árpád Ferenc Papp-Váry PhD

For further informations please click here.

Faculty of International Management and Business