BBS Main page
    Kiválasztott nyelv
    EN - English
    Váltásnál az adott nyelven elérhető információk jelennek meg.
  • HU - Magyar
Students' page

Faculty of International Management and Business

FIMB

Faculty of International Management and Business
KKK
FIMB
Marketing
alt

Programme Objective

The aim of this program is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Main Features of the Programme

Full time
Full time
Part-time
Part-time
  • Study ScheduleFull time
  • Form of FinancingState scholarship
  • Programme Level(M) Master’s program (MA/MSc)
  • LocationBudapest
  • LanguageHungarian
  • Title of the qualification on the diplomaEconomist in Marketing
  • Educational RequirementOklevél

If You choose this Programme....

Students who have completed the Masters degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:

  • Manage medium and large enterprises, complex organizational units,
  • Perform comprehensive economic functions in business organizations,
  • Plan and manage complex management processes,
  • Manage resources both in domestic and international, multicultural environments

Programme Content

  • Marketing to enter international markets
  • Applied marketing strategy
  • Brand strategy - international branding
  • Supply-chain marketing
  • Trade and shopper marketing
  • Integrated marketing communications
  • Creative communication planning


Career opportunities

Job opportunities exist in the following positions at Hungarian and Foreign SMEs, multinational corporations and international organizations:

  • International trade (procurement) manager
  • Market researcher and market analyst
  • International marketing strategic planner
  • International marketing consultant
  • Brand manager
  • Marketing controller

More information

For further informations please click here.

About the programme

play button
01:25
Mesterképzések leendő vezetőknek a BGE-n - Szincsák Gergő
Építs okosan karriert! Jelentkezz a Budapesti Gazdasági Egyetem munka mellett is végezhető mesterképzéseire! A képzésekről és a felvételiről bővebben a https://uni-bge.hu/hu/mesterkepzes oldalon tájékozódhatsz.

Further programmes of the Faculty

FIMB
Location and languageWork schedule (department)Form of financing
Budapest(Hungarian)Full timeState scholarship
Budapest(Hungarian)Full timeSelf-funded330.000 HUF / semester
Budapest(Hungarian)Part-timeState scholarship
Budapest(Hungarian)Part-timeSelf-funded290.000 HUF / semester
Budapest(English)Full timeState scholarship
Budapest(English)Full timeSelf-funded330.000 HUF / semester
Budapest(German)Full timeState scholarship
Budapest(German)Full timeSelf-funded330.000 HUF / semester
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Full time
Form of financing
Self-funded
330.000 HUF / semester
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Part-time
Form of financing
Self-funded
290.000 HUF / semester
Location and language
Budapest(English Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(English Language)
Work schedule (department)
Full time
Form of financing
Self-funded
330.000 HUF / semester
Location and language
Budapest(German Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(German Language)
Work schedule (department)
Full time
Form of financing
Self-funded
330.000 HUF / semester
Location and languageWork schedule (department)Form of financing
Budapest(Hungarian)Full timeState scholarship
Budapest(Hungarian)Full timeSelf-funded300.000 HUF / semester
Budapest(Hungarian)Part-timeState scholarship
Budapest(Hungarian)Part-timeSelf-funded260.000 HUF / semester
Budapest(English)Full timeState scholarship
Budapest(English)Full timeSelf-funded300.000 HUF / semester
Budapest(English)Part-timeState scholarship
Budapest(English)Part-timeSelf-funded260.000 HUF / semester
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Full time
Form of financing
Self-funded
300.000 HUF / semester
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Part-time
Form of financing
Self-funded
260.000 HUF / semester
Location and language
Budapest(English Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(English Language)
Work schedule (department)
Full time
Form of financing
Self-funded
300.000 HUF / semester
Location and language
Budapest(English Language)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest(English Language)
Work schedule (department)
Part-time
Form of financing
Self-funded
260.000 HUF / semester
Location and languageWork schedule (department)Form of financing
Budapest(Hungarian)Full timeState scholarship
Budapest(Hungarian)Full timeSelf-funded310.000 HUF / semester
Budapest(Hungarian)Part-timeState scholarship
Budapest(Hungarian)Part-timeSelf-funded270.000 HUF / semester
Budapest(English)Full timeState scholarship
Budapest(English)Full timeSelf-funded310.000 HUF / semester
Budapest(English)Part-timeState scholarship
Budapest(English)Part-timeSelf-funded270.000 HUF / semester
Budapest(French)Full timeState scholarship
Budapest(French)Full timeSelf-funded310.000 HUF / semester
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Full time
Form of financing
Self-funded
310.000 HUF / semester
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest(Hungarian Language)
Work schedule (department)
Part-time
Form of financing
Self-funded
270.000 HUF / semester
Location and language
Budapest(English Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(English Language)
Work schedule (department)
Full time
Form of financing
Self-funded
310.000 HUF / semester
Location and language
Budapest(English Language)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest(English Language)
Work schedule (department)
Part-time
Form of financing
Self-funded
270.000 HUF / semester
Location and language
Budapest(French Language)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest(French Language)
Work schedule (department)
Full time
Form of financing
Self-funded
310.000 HUF / semester