Business Administration and Management

Programme Objective

The objective of the programme is to release professionally prepared students, through the elective specialisations, who have thorough theoretical and practical skills in the areas of business planning, organization and analysis, building on the knowledge of the operational, management and real processes of businesses. With the acquired skills, graduates can design and develop the strategy, market activity, financial and accounting processes, and business IT system of business organisations, as well as analyse their business results.

Main Features of the Programme

Full time

Part-time

Study ScheduleFull time
Form of FinancingState scholarship
Programme Level(B) Bachelor's program (BA/BSc)
LocationBudapest
LanguageHungarian
Title of the qualification on the diplomaEconomist in Business Administration and Management
Educational RequirementSecondary school graduation

Optional Specializations

Digital Enterprise

(FFA full-time; Hungarian, English) Our goal is to make our students keep up with the challenges of the digital world and the opportunities it presents, to be able to recognize and correctly interpret the economic effects of digital transformation, and to feel that they can play an active role in digital transformation from both a management and development and implementation perspective. During the training, we pay special attention to the peculiarities of services provided in the digital economy, as well as the business opportunities inherent in the digitalization of products and services and the importance of business ecosystems. The defining subjects of the specialization are launching and managing a digital business, service management and marketing, IT project management, digital customer experience management.

Service Management

(FFA full-time; Hungarian, English) The Service Management Specialisation is a part of the Bachelor of Business and Management programme. It is designed to provide students with theoretical and practical knowledge of the service industry's operations, management, and real-world processes. The goal of this specialisation is to prepare students to operate successfully in a business and corporate environment. It will help them gain the management principles that are the key to success in planning, organising, and implementing services and effectively managing service enterprises. The Service Management Specialisation focuses on service management and marketing, Shared Service Centre (SSC) management, logistics, and digital customer experience management. Students will learn the fundamentals of service management and marketing, including service design, development, and marketing. The curriculum also includes service quality and customer relationship management. Students will also learn about current phenomena such as McDonaldisation and Disneyalisation. Students will also gain knowledge of SSC management, which covers the operation and efficiency of SSCs and internal process optimisation. Logistics will be covered as well, where students will learn about purchasing, warehousing, transportation, and supply chain management. Efficient logistics processes are of paramount importance to businesses. In Digital Customer Experience Management, students will learn how to create a positive and effective digital customer experience. This includes designing web interfaces, online communication, and optimising the customer experience. The combination of these subjects will help students operate effectively and run their businesses successfully in a changing business environment, particularly in a heterogeneous market for services.

Team Academy

(FFA full-time; Hungarian) The Team Academy specialisation is a unique and innovative training format entrepreneurship educational model based on a special Finnish educational model. The aim of the specialisation is to train prepared and committed entrepreneurs who start their own businesses during the specialisation period. The educational method is typically and prominently based on practical experience, not just theoretical knowledge. The specialisation aims for students to engage in their own business ventures and projects within the specialisation, through which they can immediately apply their newly acquired knowledge. Students learn in small, supportive teams and benefit from personalised coaching and mentoring support from business experts. The curriculum covers numerous fundamental areas such as innovation, leadership, sales, marketing, finance, and law, with particular emphasis on communication and plenty of practical workshops to develop technical and leadership skills. Practical learning is highly emphasised within the specialisation, so students are exposed to the challenges and realities of starting a business early on. Mentors and coaches in the program impart creativity, mindfulness, autonomy, and a practice-oriented mindset. We are looking for students who are ready to face challenges, think outside the box, and are willing to take risks.

Enterprise management

(FFA full-time and correspondence; Hungarian) The Enterprise Management specialisation within the Business Administration and Management BSc program aims to prepare students to operate successfully in business and corporate environments and be capable of leading enterprises. The Enterprise Management specialisation focuses on service management and a project-oriented approach. In connection with this approach, students acquire theoretical and practical knowledge in service management and marketing and project management techniques and models. In addressing the challenges of leadership within the specialisation, students also become familiar with controlling activities that support leadership, as well as with decision-making software, from which they also gain knowledge and experience. Adapting to the constantly changing business environment, students also acquire knowledge in change and crisis management within the framework of the specialisation.

If You choose this Programme....

In the business and management programme, we develop business professionals who know the basic concepts and main relationships of business management, as well as the principles of management using resources and production factors. They are able to manage, organise and operate business processes, establish organisations and institutions, and design or change their structure and organisational conduct. With their knowledge in the field of economics, social theory, applied economics and methodology, they are able to:

Plan and analyse the processes of business organisations and institutions.
Manage and organise business and entrepreneurial activities and processes.
Apply problem-solving techniques in the preparation of corporate decisions.
Build their career independently and evaluate their experience.
Work independently in various areas of corporate systems.
Perform management duties in positions related to the general management and coordination of business organizations.

Programme Content

Economics, methodology and business basics

(e.g. mathematics, statistics, IT, micro and macroeconomics, international economics, finance, business law, marketing, accounting, management, business communication, specialised foreign language)

Social science basics

(e.g. general and business law, economic history, sociology, psychology, philosophy)

Special core material of business and management

(e.g. corporate finance, accounting analysis, human resource management, marketing, management, leadership and organisation, decision theory and methodology, business ethics, strategic planning)

Career opportunities

Graduates become suitable for positions that cover the performance of the following tasks, amongst others:

- Participation in the preparation of corporate decisions.

- Independent work in sub-areas of the corporate system – business planning, project administration and management, sales and marketing tasks, customer relationships, business analysis.

- Management duties related to the general management and coordination of organizations.

More information

Tuition fee for non-EU students per semester: 2 750 EUR

Program leader: Prof. Dr. Balázs Heidrich PhD