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Faculty of International Management and Business

FIMB

Faculty of International Management and Business
KKK
FIMB
Commerce and Marketing (marketing communication)
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Programme Objective

The objective of the programme is to enable students graduating in marketing communication to learn the methods of effective use of marketing communication tools, the advertising market, the process of developing integrated communication plans and the conditions of effective cooperation with advertising and media agencies. With this knowledge, they can be managers in marketing field at small businesses, or carry out marketing specialist and assistant activities for middle managers and senior managers at larger companies.

Main Features of the Programme

Full time
Full time
Part-time
Part-time
  • Study ScheduleFull time
  • Form of FinancingState scholarship
  • Programme Level(S) Short-cycle Vocational program
  • LocationBudapest
  • LanguageHungarian
  • Title of the qualification on the diplomaEconomist Assistant in Marketing Communication
  • Educational Requirementsecondary school graduation

Optional Specializations

No further specialization is available in the programme, the course focuses on campaign planning, creative design and advertising market skills.

If You choose this Programme....

As a result of the high-level practice oriented education, students graduating in marketing communication can use the methods learned to design, organise and implement basic business processes and procedures in the field of marketing and marketing communication, as part of both individual and small business activities.

Programme Content

Subject of the competence module: labour market skills, professional and financial information processing skills, business communication, foreign language for business.

Common module by field of training: basics of economics, basics of business economics, basics of finance, basics of accounting, business analysis.

Vocational training module: management basics for commercial companies, marketing, market research, sales management, marketing communication and consumer behaviour, international business techniques and logistics.

Marketing Communication specialization module: communication tools, campaign planning and advertising market skills, synthesis practice, creative design.


In case of continued studies in the Commerce and Marketing Bachelor programme, at least 90 credits will be considered.


Career opportunities

  • marketing and communication tasks for small businesses
  • preparatory assistant tasks at the marketing and communication departments of medium and large companies
  • participation in basic and planning activities at marketing and communication agencies


Further programmes of the Faculty

FIMB
Location and languageWork schedule (department)Form of financing
Budapest(Hungarian)Full timeState scholarship
Budapest(Hungarian)Full timeSelf-funded370.000 Ft/félév
Budapest(English)Full timeState scholarship
Budapest(English)Full timeSelf-funded560.000 Ft/félév
Budapest(Hungarian)Part-timeState scholarship
Budapest(Hungarian)Part-timeSelf-funded350.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
Self-funded
370.000 Ft/félév
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
Self-funded
560.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
Self-funded
350.000 Ft/félév
Location and languageWork schedule (department)Form of financing
Budapest(Hungarian)Full timeState scholarship
Budapest(Hungarian)Full timeSelf-funded340.000 Ft/félév
Budapest(English)Full timeState scholarship
Budapest(English)Full timeSelf-funded530.000 Ft/félév
Budapest(Hungarian)Part-timeState scholarship
Budapest(Hungarian)Part-timeSelf-funded295.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
Self-funded
340.000 Ft/félév
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
Self-funded
530.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
Self-funded
295.000 Ft/félév
Location and languageWork schedule (department)Form of financing
Budapest(Hungarian)Full timeState scholarship
Budapest(Hungarian)Full timeSelf-funded350.000 Ft/félév
Budapest(English)Full timeState scholarship
Budapest(English)Full timeSelf-funded540.000 Ft/félév
Budapest(Hungarian)Part-timeState scholarship
Budapest(Hungarian)Part-timeSelf-funded305.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Full time
Form of financing
Self-funded
350.000 Ft/félév
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
State scholarship
Location and language
Budapest (English)
Work schedule (department)
Full time
Form of financing
Self-funded
540.000 Ft/félév
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
State scholarship
Location and language
Budapest (Hungarian)
Work schedule (department)
Part-time
Form of financing
Self-funded
305.000 Ft/félév