As a result of the high-level practice oriented education, students graduating in marketing communication can use the methods learned to design, organise and implement basic business processes and procedures in the field of marketing and marketing communication, as part of both individual and small business activities.
Subject of the competence module: labour market skills, professional and financial information processing skills, business communication, foreign language for business.
Common module by field of training: basics of economics, basics of business economics, basics of finance, basics of accounting, business analysis.
Vocational training module: management basics for commercial companies, marketing, market research, sales management, marketing communication and consumer behaviour, international business techniques and logistics.
Marketing Communication specialization module: communication tools, campaign planning and advertising market skills, synthesis practice, creative design.
In case of continued studies in the Commerce and Marketing Bachelor programme, at least 90 credits will be considered.