Commerce and Marketing (marketing communication)

Programme Objective

The objective of the programme is to enable students graduating in marketing communication to learn the methods of effective use of marketing communication tools, the advertising market, the process of developing integrated communication plans and the conditions of effective cooperation with advertising and media agencies. With this knowledge, they can be managers in marketing field at small businesses, or carry out marketing specialist and assistant activities for middle managers and senior managers at larger companies.

Main Features of the Programme

Full time

Study ScheduleFull time
Form of FinancingState scholarship
Programme Level(S) Short-cycle Vocational program
LocationBudapest
LanguageHungarian
Title of the qualification on the diplomaEconomist Assistant in Marketing Communication
Educational Requirementsecondary school graduation

Optional Specializations

No further specialization is available in the programme, the course focuses on campaign planning, creative design and advertising market skills.

If You choose this Programme....

As a result of the high-level practice oriented education, students graduating in marketing communication can use the methods learned to design, organise and implement basic business processes and procedures in the field of marketing and marketing communication, as part of both individual and small business activities.

Programme Content

Subject of the competence module: labour market skills, professional and financial information processing skills, business communication, foreign language for business.

Common module by field of training: basics of economics, basics of business economics, basics of finance, basics of accounting, business analysis.

Vocational training module: management basics for commercial companies, marketing, market research, sales management, marketing communication and consumer behaviour, international business techniques and logistics.

Marketing Communication specialization module: communication tools, campaign planning and advertising market skills, synthesis practice, creative design.

In case of continued studies in the Commerce and Marketing Bachelor programme, at least 90 credits will be considered.

Career opportunities

marketing and communication tasks for small businesses
preparatory assistant tasks at the marketing and communication departments of medium and large companies
participation in basic and planning activities at marketing and communication agencies

More information

Program leader: Dr. Éva Király PhD

Faculty of International Management and Business