Budapest Business School

The aim of the Human Resources BA programme is to train economists who are able to analyse and solve practical problems related to human capital. Such skills are of increasing importance in the economy, combining both economic and financial knowledge with sound HR expertise. Graduates are able to analyse the structure and operation of labour markets and provide the human resources needed to implement the workplace strategy in question. Graduates are also able to create specific positions and select suitable employees to undertake them. In addition, graduates can develop human resources policies and manage existing organisational knowledge to promote fair employment and contribute to the personal well-being of workers. A special feature of the programme, in conjunction with a focus on effective and successful employment, is to concentrate on the efficiency of Human Resources Management.

The objective of the programme is to release professionally prepared students, through the elective specialisations, who have thorough theoretical and practical skills in the areas of business planning, organization and analysis, building on the knowledge of the operational, management and real processes of businesses. With the acquired skills, graduates can design and develop the strategy, market activity, financial and accounting processes, and business IT system of business organisations, as well as analyse their business results.

The programme offers interdisciplinary knowledge suited to the labour market demand to students, who are able to understand and model realistic economic and business processes, formulate problems, and either solve or propose solutions for them. They can make effective use of the opportunities offered by IT systems. Where needed, they can deploy and develop IT systems. With a Bachelor's degree, business information technology specialists are able to apply the knowledge of economics and IT throughout the entire supply chain and perform analytical tasks, thereby supporting the preparation of business decisions and decision-making. Additionally, they can use their communication skills and fluency in foreign languages to cooperate effectively with partners, economic professionals and the IT development staff.

Our Commerce and Marketing program has a long-standing tradition and market-leading features in the field of marketing and commerce education. Its aim is to release professionals with up-to-date business knowledge, expertise, and skills to the labour market, who are able to perform the procurement and sale of various products and services in a demand-driven manner. Students graduating from this program will be able to manage the commercial, logistics, and marketing activities of SMEs and large enterprises. The program is offered by two different faculties, the difference between the two being the specialisations available. The Faculty of International Management and Business focuses on marketing communication and digital marketing activities, marketing practices, for-profit enterprises and non-profit organisations, and the further expansion of the related knowledge and skills. The focus of the Faculty of Commerce, Hospitality and Tourism is to further deepen the students’ skills and knowledge related to trade, management, logistics and marketing activities and practices related to commerce, domestic and international trade, and service processes. The program provides sufficiently deep theoretical knowledge for continuing one’s studies within the framework of a master’s degree program.

The aim of this programme, recognised by Chartered Institute of Public Relations (CIPR), is to train communications professionals who understand the full spectrum of the media market, with special emphasis on the principles and practices of news and programming and the tools of digital communications in the functioning and institutional systems of both the private sector and public administration. Graduates will not only possess the most advanced theoretical knowledge with respect to new media (web 2.0), e-communications, and digitization but will also able to apply those skills to their respective work situations.

The objective of the programme is to train specialists for cultural, human and community based social and economic coordination activity, who will be able to operate cultural, church and civil societies, entrepreneurial and non-profit organisations, state or municipal institutions, integrated, multifunctional organisations or institutions, as well as to organise, and for certain institutional levels, manage governmental involvement in relation to the improvement of the social and economic situation of cultural, youth and adult education, at local, community level.

The Bachelor's degree programme in international business economics is designed to explore the connections between world economic processes, trends and international trade and to transfer the knowledge of foreign economic policy instruments necessary for setting up and implementing international transactions (transactions in goods and services). The knowledge acquired from the programme enables students to analyse and devise the foreign trade strategy and export-import structure of national economies, to design and manage global supply chain, and to create trading, logistics and financing contracts that enable companies to enter international markets. The programme prepares students for work in the fields of international business development, international sourcing, and sales and logistics both in domestic and international business environments.

The purpose of the International Studies programme is to train experts who can orient themselves in international political, economic and diplomatic relations and adequately represent national and regional interests; are responsive to global problems and open to learning about other cultures; and can maintain and develop international relations in governmental, administrative and non-governmental organizations.