BUEB Students' page

Sub-topics:

1.     Omni-channel sales

2.     The role of blockchain in the supply chain

3.     Setting up a webshop

4.     Sharing economy

5.     Robotization, the role of Artificial Intelligence in Commerce

6. Shopping experience and digitalization

Sub-topics:

1. Macroeconomic environment
2. Regional impact of trading company operation
3. Consumer protection
4. Regulatory, institutional environment
5. The game theory in competition analysis

Sub-topics:

1. Developing a strategy for a trading company
2. The role of risk management
3. Sales strategy
4. Achieving and managing strategic goals
5. The role of project management
6. Site selection strategy
7. Starting and planning a business

Sub-topics:

1.     Procurement planning and analysis

2.     Inventory planning and analysis

3.     Improving the efficiency and effectiveness of sales and store sales

4.     Financing, Investment Analysis

5.     Planning and managing business and infrastructure development projects

6.     Application of project management methods and tools in the implementation of strategic goals

7.     Role of controlling methods and tools in company management

Sub-topics:

1.     Location strategies, optimal site location in marketing

2.     Gravity zone analysis in business sector

3.     Elaboration/analysis of an omnichannel strategy

Sub-topics:

1.     Market analysis and elaboration of a strategy for a SME

2.     Market analysis and defining strategic directions for large companies

Sub-topics:

1.     Analysis of a brand’s market position

2.     Brand building in a pre-defined market

3.     Brand management in a pre-defined market

Sub-topics:

1.     Elaboration of a settlement marketing strategy

2.     Elaboration of a marketing strategy for a region

Sub-topics:

1.     Elaboration of an e-commerce strategy for a SME

2.     Shoppers and shopping in m-commerce (mobile commerce)

Sub-topics:

1.     Shopping behavior of FMCG-products

2.     Shopping behavior of durables

3.     Shopping behavior of different services

4.     Online-offline shopping behavioral trends

Sub-topics:

1.     Economic activities of a commercial company in practice

2.     Commercial flows (purchase, inventory, sales) of a retail company

3.     Franchise system – by an example

4.     Macro- and micro environment of a retail company

5.     Management activity of commercial companies in practice

Sub-topics:

1.     Pricing policy of a commercial corporation

2.     Analysis of a retail channel

3.     Supply chain management

4.     Supermarket / hypermarket sales activities

5.     Competitive advantages and their analysis

6.     Fair trade in Hungary, in Europe

7. Omni-channel vs. multi-channel

Sub-topics:

1.     Environmental protection and competitive advantage

2.     Eco-friendly products and services in the Hungarian economy

3.     Eco-conscious / green consumption and their role in the Hungarian economy

4.     Environmentally friendly corporate management

5.     Environmental management systems

6.     Role of eco-marketing

7.     Global environmental problems and their effects on the tertiary sector

8.     Environmental effects of commercial activities

 Sub-topics:

1.     Establishment of a new commercial company/unit

2.     Complex business plan of a commercial and/or service company

3.     Startups – in economical aspect

Sub-topic:

1.     Introduce a specific project (plan and fulfilment) at a trade and/or service company

Sub-topic:

1.     Corporate social responsibility

Sub-topics:

1.     Introduction of a CRM system

2.     Evaluation of a CRM system at a specific company

3.    Proposition to develop a CRM system

Sub-topics:

1.       Digital storytelling in advertising

2.       Content marketing

3.       Social media marketing

4.       E-mail marketing

5.       Digital communication – new platforms

6.       Online PR

Sub-topics:

1. Influencer marketing
2. Mattering brands
3. Social engineering techniques in brand communication
4. Applicability of AI in marketing communications

Sub-topics:

1.       Website analysis, UX solutions for a webshop

2.       Lead generation practices for a company

3.       Online shopping behavior: customer journey and customer churney

Sub-topics:

1.       Introduction and evaluation of applied marketing activity

2.       Marketing strategy, strategic planning

3.       Evaluation of marketing communication

4.       Introduction and evaluation of the online communications strategy

5.       Evaluation of the roles and benefits of the corporate identity (CI)

6.       Marketing in tourism and catering

Sub-topics:

1.       Market research as a marketing activity

2.       Role of marketing research in the strategic planning

Sub-topics:

1.       Public relations (PR) activity

2.       The place and role of internal communications

3.       The place and role of the corporate social responsibility (CSR)

4.       Crisis management and crisis communication

Sub-topics:

1.       The role of brand in commerce- through showing a specific product line

2.       Analysis of the marketing strategy of a company

3.       Marketing opportunities in experience training

4.       The effects of advertisements on children

5.       Planning the introduction of a product or product line to the market

6.       Analysis of the marketing practises of a specific company

Sub-topic:

1.       The role and importance of business ethics in business life

Sub-topics:

1.       The importance of effective business communication through the analysis of certain companies

2.       The role and contribution of marketing communication to the success of the companies

Sub-topics:

1.     History of the European Union; main narratives

2.     Progress of the European integration

3.     Main treaties; from Rome to Lisbon

Sub-topic:

1.     Monetary policy

2.     Cohesion policy

3.     Regional policy

4.     Transport policy

5.     European trade policy

Sub-topics:

1.     Progress of the EU institutions

2.     Main institutions of the European Union; their progress, roles

Sub-topic:

1.     Their role and importance

Sub-topics:

1.    Crises communication

2.    Preparing for an unexpected

3.    Evaluation of a concrete crises’ situation – case study

Sub-topics:

1.     Non-verbal communication; importance and role in business

2.     Forms of social interactions

Sub-topics:

1.     Types of conflict and how to manage them

2.     Types of negotiation and their characteristics

Sub-topics:

1.     Managing cultural shock in business negotiations

Sub-topics:

1. Elaboration and analysing introduction of the business plan of a new company
2. Elaboration, analysing or introduction of the business plan of an operation or a new company in the creative and cultural industry

(Please, name the main products or services of the company when you register for this topic. I only accept topics which were discussed previously.)

Sub-topics:

(Please, name the main products or services of the company, or the sector in which the company operates, when you register for this topic. I only accept topics which were discussed previously.)

1. Planning and implementation of an innovation project of a commercial company
2. Analysis of the innovation management activity of a company
   

Sub-topics:

1.    Analysis of companies in the CCI sector in a chosen country or on the international level

2.    Economic aspect analysis of a sector (e.g. e-sport, movie, music, publishing sector) of the CCI in a country or in a region. (Esport related topics might be supported by the International Esport Federation)

3.    Diffusion of CCI South-Korean and/or Japanese and/or Chinese products and services in Hungary and/or in the EU

4.    Development policies and strategies supporting the CCI sector

5.    Relation of CCI and tourism

Sub-topics:

1.    Analysis of the marketing activity of companies in the CCI sector in a chosen country or on the international level

2.    Analysis of the customers of CCI South-Korean and/or Japanese and/or Chinese products and services in Hungary and/or in the EU

3.    Analysing the marketing activity or the marketing plan or marketing-communication plan of a company in the CCI sector

4.    Digital and online technologies, and e-commerce in the CCI or CCI companies

5.    Digital and online marketing communication in the CCI sector

6.    Analysing the consumption or consumer segments of a CCI sector

7. Relation of CCI and country (city) image

Sub-topics:

1.    Analysis and introduction of the activity and processes of companies in the CCI sector

2.    Strategies of CCI companies

Sub-topics:

1. Preparing and analysing a project plan of a chosen company
2. Introduction of a project of a company
3. Analysing the project management process and methods of a company
4. Analysis of a project of a company in the CCI sector

Sub-topics:

1.     Analysing the global cooperation network or relations of companies

2.     Analysing the global trends and processes influencing the operation of the companies

3.     Spatial diffusion of innovation

4.     Spatial diffusion of CCI products and services

5.     Comparative regional level analysis of the processes and factors related to the operation of companies – e.g. special disparities in the results, activities, financing, innovation, etc. of companies

6.     Spatial spreading of CCI products and services

Sub-topics:

1.    Omnichannel strategy: its growing importance and how to exploit its potential (concrete brand, service, etc).

2.    Trade marketing strategy, management, implementation and control - case study (brand, product category, etc.)

3.    Customer journey, persona creation - the importance of buyer personas and customer journey analysis and their role in efficient targeting and activation

Sub-topics:

1.     Corporate strategy, analysis and implementation - selected case/company

2.     Strategic planning, business planning - selected case/company

3.     Marketing, fundraising and communications strategies and implementation in the non-profit sector - challenges and solutions

Sub-topic:

1.    Sustainability vs green washing

2.    Sustainable practices and trends in the corporate world and their effect on creating and maintaining a long-term competitive advantage

3.    Strategies of CCI companies

Sub-topics:

1.     Portfolio management, strategic directions and decision-making criteria - analysing local or international company’s practice

2.     Analysing the position of a selected brand

3.     Product launch – assumptions, analysis, implementation plan (sales cycle plan) - a local or international brand case analysis

Sub-topics:

1.     Marketing communication plan of a given brand - analysis, underlying strategic and implementation principles, proposals

2.     Analysis of marketing communication mix of a product or brand from a given sector/segment

3.     Website analysis, UX solutions

4.     Online marketing strategy and execution (selected sector, company, brand)

5.     Online and offline marketing tools – integrated marketing communication

Sub-topics:

1.     The role of PR in the marketing mix, the opportunities to exploit PR as its full potential and the possible limitations - in the communication mix in practice

2.     CSR - The role, place and importance of Corporate Social Responsibility in the corporate life

Subtopics: I recommend that the analysis of a case study of a specific company be carried out for each subtopic.

1.                 What impact does AI have on sales strategies?

2.                 What is the role of cold calling in the current technological environment? Does it still have relevance, or has technological progress already made it redundant and is it worth using other methods to find new customers?

3.                 What are the success factors of selling in B2B in person?

4.                 How to design your omnichannel sales strategy in today's technology environment?

Subtopics: I recommend that the analysis of a case study of a specific company be carried out for each subtopic.

1.                 How does the adaptation of state-of-the-art technology affect the application of STP marketing methods? To what extent has the role of segmentation, targeting and positioning changed for the chosen company?

2.                 What role does Artificial Intelligence play in marketing planning? What are the main success factors of AI-enabled marketing campaigns?

3.                 How does process automation affect customer satisfaction? What are the main success factors of automation that simultaneously increase customer satisfaction and reduce company costs?

4.                 What are the possibilities and limitations of using dynamic pricing methods? How does dynamic pricing affect business profitability?

Subtopics: I recommend that the analysis of a case study of a specific company be carried out for each subtopic.

1.                 What are the critical success factors of service quality management for your chosen business?

2.                 What role does service process management optimization play in the profitability of the company?

3.                 How does capacity management reduce the two-sided sense of risk? How can capacity and demand be matched flexibly?

Subtopics:

1.                 Omnichannel sales

2.                 The role of blockchain in the supply chain

3.                 Establishment of a webshop

4.                 Sharing economy

5.                 Robotization, the role of Artificial Intelligence in commerce

6.                 Shopping experience and digitalization

Sub-topics:

1. Analysis of marketing activity of a given organisation.
2. Analysis of brand position and brand management
3. Product policy decisions in practise (product portfolio analysis, changes in product mix – situation analysis, product policy decisions and their effects in the practice)
4. Market analysis and development of a marketing strategy for a given organisation.
5. Analysis of consumer behaviour on a product /service market
6. Examination of shopping habits on a product / service market.
7. Comparison of needs and perceptions of different target groups on a product / service market
8. Elements and implementation of inbound marketing in the marketing activity of an organisation
9. Realisation of customer experience (CX) and user experience (UX, DX) (offline/online)

Sub-topics:

1.     Consumer behaviour trends on the market of functional food

2.     Food allergy and consumer behaviour

3.     Nieche strategies in food industry

4.     The sales promotion tools of Virtual Reality

5.     Transformation of value chains: outsourcing or nearshoring?

Sub-topics: 

1. Analysis of a company's procurement logistics activity

2. Current issues of production logistics

3. Analysis of a company's distribution logistics

4. Reverse logistics in practice

5. Challanges of inventory management

6. Warehousing and store management

7. Transport, forwarding in practice

8. Current issues of Logistics IT and professional logistics applications

9. Planning, implementation and evaluation of Supply chain management

10. Partner management in supply chain (suppliers and/or trading partners)

Subtopics: 

1.    Sales forecasting methods and their development

2.    Analysis of logistics performance in city-logistics

3.    Efficiency of distribution in retail

4.    Logistics aspects of purchase group’s operation

5.    Stock keeping policies and models in commerce

6.    Measuring efficiency and performance in logistics of commerce

7.    Total cost principle in commerce – efficiency and cost conflicts in cooperation of logistics, marketing and sales

8.    Product identification systems and their development opportunities in commerce

9.    LEAN deployment opportunities in logistics of commerce

10.  Opportunities and limitations of Just In Time systems in logistics of commerce

11.  Logistics aspects of HoReCa market – analysis of efficiency and development opportunities

Subtopics:

1.     Role of trademarks in commerce

2.     Role of trademarks in marketing

Subtopics:

1.     Consumer protection practices in commerce

2.     Consumer protection as a marketing tool

Subtopics

1.      Webshops and online sales, the impact of the spread of mobile devices in e-commerce

2.     Artificial intelligence in marketing and online advertising

Subtopics

1.     Automation in the media market, recommendation engines and algorithms. Modern streaming services and data-driven media consumption

2.     Digital tools in social media advertising: the latest trends in the advertising market

Subtopics

1.     Marketing strategy - through the example of a specific company

2.     Price policy in practice - through the example of a specific company

3.     Product development in practice - through the example of a specific company

4.     Corporate integrated marketing communication: harmony of traditional and digital tools, multi- and omnichannel solutions

5.     Brands and brand management in practice

Sub-topics:

1.     Inbound marketing strategy of SME’s

2.     The role of digital PR in crisis management: A case study of corporate reputation recovery

3.     The impact of online press releases on brand perception in the digital age

4.     The role of email-marketing in B2B lead generation and nurturing

5.     Comparing organic vs. paid social media strategies

6.     Storytelling in content marketing: How narrative-driven strategies impact customer trust

7.     The impact of loyalty programs on customer retention in the B2B sector

8.     The role of Artificial Intelligence in personalized marketing

9.     Cultural adaptation in international content marketing: Strategies for global brands

10. Localization vs. standardization: A study on international digital marketing campaigns

11. The impact of social media advertising on brand perception

12. Evaluating the effectiveness of influencer marketing across cultures and regions.

13. Ethical concerns of digital marketing

14. Impact of mobile marketing on consumer engagement