You can apply in the appropriate sub-field of Project Week on Coospace.
Organiser | Faculty of International Management and Business |
Type of the subject | optional |
Available for | Students of Bachelor’s and Master’s programme |
Number | 15-20 person |
Language | English |
Term | 1,5 hour |
Syllabus | From Linear Economy via New Economy to Circular Economy to Blue Economy to Creative Economy: TO ECONOMY |
Lecture | Ben Hendriks, a professor of FONTYS University of Applied Sciences, Netherlands |
Organiser | Faculty of International Management and Business |
Type of the subject | optional |
Available for | All students of BUEB |
Language | English |
Number | 100 person |
Term | 1,5 hour |
Lecture | Tomasz Czapran, PhD |
Syllabus | How to sell to international customers? Applying the Sandler Rules and Cialdini's „6 Principles of Persuasion”. • International context of business environment. • Communication in inter-cultural teams. • How to communicate well with people from other cultures. • Sandler selling principles and how to apply them. • How to Use Cialdini's 6 Principles of Persuasion to boost conversions and sell more. Learning outcome: • Students will gain the skills that outstanding salespeople have • Students will learn how to convince others • Students will learn about cultural differences that may affect the sales results |
Organiser | Faculty of International Management and Business |
Type of subject | Optional |
Available for | All students of BUEB |
Language | English |
Number | 100 person |
Term | 1,5 hour |
Syllabus | Learning outcome: at the end of this session you will be able to: critically evaluate bank operations in view of the evolving FINTECH world; Evaluate fintech as a disruptor to the large banks; Analyse the reasons for the slow adoption of fintech FINTECH in banking; Evaluate which areas of finance banking have and will be affected by fintech; Critically evaluate the basic enables required for FINTECH to be widely adapted in banking; Critically evaluate the current state of the FINTECH environment as it relates to bank operations/lending. |
Lecture | Dr Robert Webb, a professor of University of Stirling, UK |
Organiser | Faculty of International Management and Business |
Type of subject | Optional |
Available for | All student of BUEB |
Language | English |
Number | 100 person |
Term | 1,5 hour |
Syllabus | Learning outcome: Select and apply options of global market research; Estimate s foreign market potential by applying techniques like lead-lag-analysis and analogy; Evaluate differenet global pricing options for porducts; Judge advantages for and effectes on costumers using digital scenarios in sales, such as augmanted reality. |
Lecture | Prof. Dr. Stefan Gabriel |
Organiser | Faculty of International Management and Business |
Type of subject | Optional |
Available for | All students of BUEB |
Language | English |
Number | 15-20 person |
Term | 1,5 hour |
Syllabus | Lecture + activities VUCA World - Trends&Challenges: for a couple of years, the notion of "VUCA" is gaining popularity as a term to cover the various dimensions of modern world. In my short presentation I will try to show selected trends and challenges related to the VUCA world. Learning Outcome: Participants will learn what is the meaning of the acronym VUCA, learn about selected trends related to the market and learn about changes taking place in the area of marketing. |
Lecture | PhD Katarzyna Kowalska-Jarnot |
Organiser | Faculty of International Management and Business |
Type of subject | Optional |
Available for | All students of BUEB |
Language | English |
Number | 15-20 person |
Term | 1,5 hour |
Syllabus | Lectures + activities Learning outcome: This class will explore concepts and practices related to Family Businesses, focused on the process of succession. Topics discussed in particular includes: • the defining Family business, process of succession • main goals, steps in succession of family firms Course Goals: students will gain knowledge of the family business and the complexity of its succession, as well as concepts and tips that can be used to manage this problem. |
Lecture | MA Karolina Worytkiewicz-Ras |
Other | Family businesses make up more than 60% of all companies in Europe. They range from sole proprietors to large international enterprises. Big or small, listed or un-listed, family businesses play a significant role in the EU economy. Successfully passing the baton to the next generation is a goal for many family business leaders. The succession process is one of the biggest challenges facing family firms, as most fail to remain a family business past the second generation. |
Organiser | Faculty of International Management and Business |
Type of subject | Optional |
Available for | All students of BUEB |
Language | English |
Number | 15-20 person |
Term | 1,5 hour |
Syllabus | Lectures +activities Learning outcomes: This class will explore concepts and practices related to Design Thinking in this unique, fast-paced environment, including the following: • the defining characteristics of Design Thinking, companies different types and patterns of innovation (Ford, Google and IBM), and their business implications the need for (and difficulties in) adopting a customer-driven services , • adaptations to the "5 step process" of Design Thinking context regulatory and ethical considerations in business arenas. Course Goals: students will develop knowledge of the complexities in developing business strategies, as well as tools and concepts that can be used to manage those difficulties. Students will leave the course with primary skills needed to develop and implement effective Design Thinking methodology in organization. Class Project: students will work with a company (e-commerce technology) on a business problem. Additional detail in class packet. |
Lecture | PhD Ryszard Cwiertniak |
Organiser | Faculty of International Management and Business |
Type of subject | Optional |
Available for | All students of BUEB |
Term | 1,5 hour |
Language | English |
Number | 50 person |
Syllabus | EU decision making, EU Commission—Case study related to the operation of the European Council |
Lecture | Márton Hajdú |
Organiser | Faculty of International Management and Business |
Type of subject | Optional |
Available for | All students of BUEB |
Language | English |
Term | 6 hour (3×90 minute) |
Syllabus | Those students who interested in the Artificial Intelligence and learning from Computer can learn about its trends and technologies more, and get real examples. Photo analytics:
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Organiser | FIMB, Department of Languages for International Business |
Type of subject | self-funded training |
Available for | All students of BUEB |
Language | English |
Number | 10-15 person |
Term | 4 x 5 hour |
Syllabus | The objective of the practice-oriented, interactive training is to familiarize students with the structure and delivery of business presentations and provide them with a basic background to rhetoric. The training will give participants the opportunity to learn techniques and develop skills of argumentation and persuasion. Following the theoretical foundations on a given topic, students will practice public speaking with multiple individual and pair assignments. They will research, outline and deliver speeches, as well as act as critics of their own, fellow students’, and TED and other successful speakers’ work. Analyzing the video of their own speech products can help participants develop themselves through self-evaluation. All participants will receive feedback on their performance from each other and the teacher. (4x5 classes) |
Rating | Certification of finishing the course |
Lecture | Dr. Judit Kónyi |
Other | Training fee: 24,000 HUF/person (tax free) Applying deadline: 12 o’clock, 8th of March, 2021 Discussion of the class: 13:00pm, 8th of March, 2021 via Teams (we’ll send an invitation Payment deadline: 12 o’clock 12th of March, 2021, Friday (Neptun) Start: 16th of March, 2021 We will discuss the exact start of the training with the students before the course start.
Way of pay: through the Neptun |