Faculty of Marketing and Business Communication

As a university of applied sciences, our institution has become a key centre of academic life and a leading higher education provider in Hungary across our degree programmes. We take pride in the fact that our students excel not only in acquiring practical knowledge but also in academic research. They consistently achieve podium placements at Local and National Student Research Society Conferences (TDK and OTDK), which reflects both the high quality of our university and their outstanding scholarly potential. Students are actively involved in our research projects; we support the development of an attitude responsive to AI-related challenges, and we explore the latest neuromarketing findings in our University Sensory Laboratory. Our students in Communication and Media Studies gain hands-on experience in a state-of-the-art media studio, while simulation-based software supports the teaching of logistics-related subjects. 

I firmly believe that our students’ dedication, curiosity, and perseverance are the foundation for achieving our shared goals. Together with our academic and administrative staff, we wish you enriching years as members of the BUEB community on our downtown campus! 

Dr. habil. András Zelena

Dean