- Department of Consumer Behavior
The Department of Consumer Behavior deals with a specific area of marketing science, namely various aspects of consumer behavior. We examine consumer behavior not only from a marketing perspective, but also from an economic and psychological point of view, supplemented by the necessary methodological background. Through a complex, multidisciplinary approach, we provide students with comprehensive knowledge about consumers, consumer markets, effective methods of understanding consumers, and various ways of influencing them. The department's educational activities cover most of the university's majors.
- Department of Trade and Logistics
The aim of the Department of Trade and Logistics is to provide students with comprehensive knowledge in the fields of trade and logistics, and to contribute to the acquisition of the knowledge, abilities, and skills necessary for these business sciences. The Department offers a unique knowledge portfolio by combining commercial and logistics knowledge, i.e., the science of selling products and services and organizing the flow of goods and services, not separately, but as a system.
- Department of Communication
The department offers practice-oriented training in communication and media studies, and almost 100% of its staff are lecturers and researchers with academic degrees who are able to teach in English. It trains professionals who can adapt flexibly to the changing requirements of the labor market and find employment in a wide variety of communication-related positions. After obtaining their bachelor's degree, students can continue to work as communication officers, social media officers, media analysts, PR officers, spokespersons, copywriters, journalists, editors, presenters, or press monitors, or they can continue their studies at the master's level.
- Marketing Department
The Marketing Department is engaged in the teaching and research of marketing science, its subfields, and special aspects. Its educational activities extend to all faculties and almost all majors at the university. The department has a long history of close corporate relationships and ensures the transfer of the latest knowledge in line with market expectations through the active involvement of corporate professionals. The department strives to implement modern, experience-based education, in which simulation situations, the use of digital tools, and traditional forms of education complement each other effectively.