Faculty of Management

For several years, we have been consciously seeking methods that support collective learning, development, and joint reflection. One of the most successful of these approaches is Action Learning, which has proven effective not only in educational settings, but also in leadership and organizational development contexts. 

What is Action Learning? 

Action Learning is a reflective learning process based on real-life problems, in which participants work together to address situations that need solution. Learning takes place through questions and actions: group members support each other in exploring the problem, define possible solutions, and then implement concrete steps. The goal is not merely to solve the problem, but to initiate learning and development on both individual and group levels. 

Effects of the method: 

• increased confidence in taking independent action, 
• space for experimentation and creative thinking, 
• a more open culture of collaboration emerges, 
• the coaching mindset deepens, 
• and a learning organization begins to take shape. 

Our Experience 

In recent years, we have applied Action Learning in various types of groups: we have had leadership development programs and mixed employee groups with participants from across the broader BUEB community. According to participant feedback, the method has yielded tangible results: it increased confidence in independent action and strengthened motivation for development. 

Where are we heading? 

At the Faculty of Management, our goal is to continue using the tools of Action Learning, not only in development programs, but also in education. We believe that learning, development, and action are inseparable if we aim to build a vibrant, thoughtful, and mutually supportive community. 

The Hungarian Startup University Program (HSUP) is Hungary’s largest innovation and entrepreneurship development program targeting university students. It is conducted nationwide under the coordination of the National Innovation Agency, with policy support from the National Research, Development and Innovation Office and the Ministry of Culture and Innovation. 

At our university, the program is implemented under the professional leadership of the Department of Entrepreneurship and Innovation at the Faculty of Management, with student interest growing year by year. 

The aim of HSUP is to introduce higher education students to the world of innovation, to foster a modern entrepreneurial mindset, and to familiarize them with the workings of the startup ecosystem. The two-semester program is designed not only to impart knowledge, but also to promote hands-on experience through real teamwork and creative problem exploration. 

The focus of the first semester is on acquiring an innovative mindset and learning basic business concepts, while in the second semester, students work in teams to develop their own business ideas. The theoretical and practical modules can be completed in e-learning format; successful students may earn credits and, from the second semester onward, scholarships as well. The course also grants academic credit: 2 credits in the first semester and an additional 4 credits in the second semester. 

What makes the program unique is that it offers outstanding opportunities at the national level: members of the top-performing teams may receive scholarships of up to 1 million HUF, while the most successful startups may also receive additional non-repayable funding of up to 20 million HUF to launch their business. 

For university students, HSUP offers not only a learning opportunity but also an inspiring community. The BGE@HSUP team supports participants’ development through mentoring, workshops, and practice-oriented events. 

Contact: 

bge-hsup@uni-bge.hu 

The course starts every academic year in the autumn semester, taught in English and announced in Neptun. 

Since 2023, we have organized the “Customer Experience in Focus” event series every spring, offering students and professionals up-to-date knowledge, inspiration, and networking opportunities in the field of customer experience development. 

The aim of the initiative is to deepen the customer experience (CX) mindset and to present practical applications of Service Design-based approaches, digital technologies (e.g., artificial intelligence, CRM systems), and customer-oriented innovation. 

The program offers a learning experience that goes beyond the course frameworks: it complements the content of service management, customer experience management, and digital marketing courses, while also supporting the development of individual competencies, such as systems thinking, design-based problem solving, and a creative and strategic mindset. 

Focus areas of the event series: 

• changing customer needs and the strategic responses to them 
• the role of e-commerce and AI in the transformation of services 
• Service Design methodologies, customer journey mapping, and profiling 
• style experience and nonverbal communication in customer relations 
• CRM systems, predictive models, and proactive customer management 
• CX-EX alignment, the link between experience and employee engagement 

Guest speakers in recent years: 

The program's featured speakers include international and Hungarian professionals, corporate leaders, consultants, innovators, and CX experts, among them: 

• Andy Zhang, Founder of OnePlus 
• Krisztián Egerszegi, Owner of MiniCRM / Founder of Cégépítők 
• György Káli, Lead Organizer of Service Design Day, Service Designer 
• Andrea Hanyecz, UniCredit Bank, Senior Customer Experience Manager, Co-Lead (CXPA Hungary) 
• Krisztina Kanizsai, IBM, Senior Design Manager, Co-Lead (CXPA Hungary) 
• Kamill Kószó, MBH Bank, GenAI Innovation manager, Service Designer 
• Vazul Tóth, Raiffeisen Bank, Head of Experience Design 
• Richárd Majsai, PALM Group Marketing Agency, Managing Director, 
• Judit Kertész, Managing Director of Frontira, Service Designer, CX Expert 
• István Simon, Founder of Prefixbox 
• and other designers, trainers, coaches, and innovation experts 

The event series offers interactive presentations, panel discussions, workshops, and case study-based sessions. The practice-oriented approach aims to ensure that participants are not merely listeners, but active contributors to the learning process. 

This event series is one of our key professional initiatives through which we convey the Faculty’s student-centered, innovative approach that is closely connected with corporate partners. 

The principles of sustainability and social responsibility have become defining guidelines for the operation of economic actors. In this spirit, we launched the event series “Towards Responsible and Sustainable Business” in the spring of 2024, aiming not only to deepen knowledge and develop competencies, but also to shape mindsets. 

The aim of the event series is to highlight pressing environmental and social challenges and to raise student awareness of the complex issues of sustainability. It places special emphasis on presenting best practices, methodologies, and tools that support the development of responsible business operations, as well as on developing key competencies that lay the foundation for a long-term commitment to sustainable thinking and action. 

The topics are also embedded in education, the program is closely linked to courses related to sustainability, while also offering participants the opportunity to encounter different perspectives, real market solutions, and personal stories. 

Topics highlighted in the events so far have included the psychological foundations of sustainability competencies, the role of responsible thinking in investment decisions, urgent climate adaptation issues, the opportunities available to civil society organizations in Hungary, and best practices in non-profit and for-profit collaborations. In the future, we plan to address topics such as the development of sustainability strategies, methods for engaging stakeholder groups, and the role of artificial intelligence in supporting sustainable operations. 

Our guest speakers included: 

• Anna Regina Enyedi, Prime Minister’s Office, Head of Civil Relations and Social Consultation Department 
• Rita Horváth, Head of Office, Civil Community Service Center of Zala County 
• Dr. Mária Lubinszki, University of Miskolc, Associate Professor, Clinical Psychologist 
• Andrea Nagy, Project Manager, Race to Zero 
• Márk Varga, Head of Retail Sales, Amundi Fund Management Ltd. 
• Tímea Molnár-Péter, President of the DOWN Smile Ambulance Association 

At the heart of our event series is the intention that sustainability should not remain an abstract concept, but become an internalized value that continues to guide participants in their professional decisions and sense of social responsibility.