In November 2023, the Hungarian Academy of Sciences (MTA) will organise the 20th edition of the "Day of Hungarian Science 2023", a distinguished event of the Hungarian scientific life, which will be held in Hungary and abroad, and our University joins the event this year with the conference titled:

Branding in the academic and business world – Future challenges

Date: 9th November 2023

Venue: Budapest Business University - Markó street 29-31. Budapest H-1055

Organizing Committee: Prof. Dr. Balázs Heidrich (Chair); Dr. habil. Krisztina Szegedi (Vice-Chair), Dr. Zsuzsanna Győri, Dr. Richárd Kása, Dr. habil. Judit Sági, Dr. Éva Fenyvesi, Dr. habil. Tímea Juhász

PLENARY PROGRAM AND SPEAKERS


Programme
09:00	Prof. Dr. Balázs Heidrich Budapest Business University, Rector	Opening ceremony
09:05	Dr. Krisztina Szegedi Budapest Business University, Vice-Rector for Research	Budapest Business University Scientific Award Ceremony
09:20	Prof. Dr. Diederich Bakker Hanze University of Applied Sciences, Groeningen, Professor and Head of Internationalisation	To brand or not to brand: the dilemma of reputation in the world of higher education
09:45	Dr. Árpád Ferenc Papp-Váry Budapest Business University, FIMB, Associate Professor	A 25-Year Odyssey in the World of Country Branding: Overcoming Challenges and Celebrating Triumphs
Coffee break
10:25	Dr. Zsuzsanna Géring Budapest Business University, Future of Higher Education Research Centre, Director	The ’uniqueness paradox’ in university visions and missions: empirical analysis and theoretical implications
10:50	Eszter Jákó Hungarian Marketing Association, Member of Presidency	Is our future unbranded?
11:15	Round-table discussion Moderator: Dr. Tamás Németh Budapest Business University, FFA, College Associate Professor	'Mine, Ours or Theirs' - Whose Future is This?

AFTERNOON SESSIONS

Section	Venue
Section brochure
BRANDING IN THE ACADEMIC AREA	HALL
THE IMPORTANCE OF SUSTAINABILITY IN BRANDING	COMMUNITY HALL
THE ROLE OF BRANDING IN THE TOURISM SECTOR	F. 22.
BRANDING THE FUTURE: VISION AND STRATEGIES IN THE INTERNATIONAL ECONOMY	LOTZ HALL
CHALLENGES OF BRANDING IN SMALL AND MEDIUM-SIZED ENTERPRISES	P. 18.

PAPER SUBMISSION

The conference offers two publication opportunities:

Peer-reviewed conference proceedings with an ISBN number, in which articles are given a separate DOI number.
Prosperitas, Budapest Business University’s open access journal. Guideline

For both cases, the formal requirements are available on the website of the Prosperitas journal.

Articles can be uploaded to the following website until 17th November.