Budapest Business University

Budapest Business University

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Economic and social impact

BBS as an educational and research institution is committed to knowledge sharing and, in addition to our responsibility to the citizens of the University, we believe it is important to support the wider community through our own means. In line with our strategy, we therefore intend to work at several levels to ensure that the knowledge accumulated at BBS is used as widely as possible.

It was an important step in the life of our university when in January 2016, we were granted the status of University of Applied Sciences. Since then, the utilization of knowledge from scientific results has become a priority, both in terms of its integration into our training programmes and its exploitation by academic, corporate, public and non-profit stakeholders alike. With knowledge sharing being a priority, we aim to increase the economic and societal impact of our research, the number and visibility of our publications at several levels in the coming years. The enhancement of high-level and international scientific activity takes place to a large extent in the Centres of Excellence established by BBS. In the case of applied research, we aim to generate knowledge that is useful for everyday life, where possible in collaboration with business partners, thus strengthening the applied science approach. Equally important to us is the development of quality education and talent management, which will significantly expand the University's talent base and make science a real and meaningful goal for all teaching colleagues.

Highlights and successes of recent years

We channel the results of our national and international collaborative research into education in a variety of ways. Most often it is translated into the development of course and teaching methods, but we also focus on providing space for colleagues to exchange experiences through thematic workshops or conferences. A good example of the former is the development of courses on hotel management, organisation and management of catering companies at the Sustainable Gastronomy Centre of Excellence (SGCE), or the course and textbook on Far Eastern Intercultural Management at the Oriental Business and Innovation Centre (OBIC). The exchange of experience takes place, for example, at the annual Research Days, where, in addition to the results of research groups and individual researchers, colleagues report a number of research experiences and methodological research results that can be used by other lecturers.

In recent years, we have organised major international conferences and a number of prestigious national events to showcase our research. In addition, we promote the flow of knowledge in a number of other ways, such as through OBIC’s English-language volumes on East Asia or the professional blog posts of the Future of Higher Education Centre of Excellence (FHERC). Our research workshop events feature presentations by our experts and discussions on current economic and social issues with our invited corporate partners.

Business sector

In partnership with businesses, our strategic goal is to make the results of our research directly available to businesses. That is why we regularly present at conferences or organise such events. We make case studies and good practices publicly available and are continuously developing training courses. For example, the conference of the Budapest LAB – Entrepreneurship Centre (Budapest LAB) Family Business Day is becoming increasingly popular every year, and Budapest LAB's 2019 eco-footprint calculator for the SME sector is also a major success. The research of our Cyber Economy Centre of Excellence supports the adaptation of a wide range of domestic enterprises, especially SMEs, to the economic and management challenges of Industry 4.0. In the case of international cooperation, we use the know-how, mentoring skill card and mentoring training developed in the Trust Me and MentorCert projects together with corporate partners. Two other international projects have resulted in the accreditation of ADAPTYKES and INSIST (corporate training) courses, also based on good practices abroad, which are also targeted at the corporate market.

Government decision-making

An important achievement is that the results of our research are used not only by businesses but also by the government. A good example of this is that the results of the Budapest LAB Family Business Research Programme are directly referred to in the SME strategy published by the government at the end of 2019, which Budapest LAB not only participated in preparing but also carried out background analyses for.

Dissemination of knowledge

Hundreds of Hungarian and international visitors have participated in our institution-wide scientific events in recent years, but we also try to contribute to the dissemination and promotion of scientific knowledge by joining other events and through social media.

Knowledge sharing platforms and tools:

Publications – Between 2016 and 2019, 3,401 publications were published and the works of our colleagues in this period were cited by 1,150 independent scientific works.
In 2019, BBS faculty and researchers published 655 scientific publications, 34 of which were articles in internationally highly rated journals (rated D1, Q1-Q4).
Prosperitas journal - an important tool for scientific dissemination is the scientific journal of BBS entitled Prosperitas, which is published four times a year and in addition to which the faculties publish a number of professional periodicals.
BBS Knowledge Map – We currently publish key data from more than 150 individual and group research on our online, thematic platform.
Conference participation – In 2019, our colleagues delivered a total of 64 national conference presentations with conference proceedings and published 58 foreign language book chapters/international conference proceedings.
Scientific events – we also promote knowledge sharing at our own events. In the past 3 years, the four biggest (Celebration of Hungarian Science, Researchers' Days, OBIC conferences, Researchers' Night) BBS science events have attracted more than 4,000 participants
Media – we also place great emphasis on communicating our research results in a way that is understandable and interesting to the lay public. The media, who are always welcome at our events, are a great help in this. Journalists then have the opportunity to learn about BBS’s applied research and to have real conversations with researchers. This results in a steady flow of interesting and relevant articles on the topics in focus - we have had over 60 such appearances in the last 2 years.
Newsletter and the web - On the websites of our Centres of Excellence, in our newsletter and below, we continuously publish articles about our current research. For example, on the topic of enterprise development, we recommend the online magazine of the BBS Budapest LAB – Entrepreneurship Centre.