Characteristics of the Hungarian Market for Coastal Boat Trips in Greece címmel jelent meg Fenyvesi Éva, Krekó Daniella, Kovács Székely Ilona és Polákweldon Réka írása a DETUROPE - The Central European Journal of Regional Development and Tourism folyóiratban.
Absztrakt:
Research on Hungarian tourists is available for hotel cruises, but not for other forms of nautical tourism. Our aim is therefore to explore the characteristics of the demand and supply of Hungarian excursion boating tourism in Greece. The characteristics of the demand side were measured with the help of a questionnaire, while the supply side was investigated by content analysis of the websites of Hungarian travel agencies. Interviews with professionals helped to identify further important links with both the demand and supply sides. The exploration of the characteristics of the Hungarian participants in coastal boat trips was carried out by hypothesis testing, which was tested with a two-sample z-test, a test of correlation, a Spearman's correlation test and a Wilcoxon signed rank test using IBM SPSS Statistics 28. For content analysis, we used NVivo12 Plus content analysis software. Our main findings show that Hungarian consumers are price sensitive, they prefer lower than the average product prices. Higher proportion of women in case of excursion boating, but other demographic characteristics do not influence the purchase of the product. Most people take part with their families or partners. The main motivation for taking part in a one-day shipping is to see the natural and cultural values of Greece and the experience of the cruise itself. The products offered by Hungarian travel agencies meet the needs of Hungarian consumers.
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