Day of Hungarian Science 2023

In November 2023, the Hungarian Academy of Sciences (MTA) will organise the 20th edition of the "Day of Hungarian Science 2023", a distinguished event of the Hungarian scientific life, which will be held in Hungary and abroad, and our University joins the event this year with the conference titled:

Branding in the academic and business world – Future challenges

Date: 9th November 2023

Venue: Budapest Business University - Markó street 29-31. Budapest H-1055

PLENARY PROGRAM AND SPEAKERS


09:00	Prof. Dr. Balázs Heidrich Budapest Business University, Rector	Opening ceremony
09:05	Dr. Krisztina Szegedi Budapest Business University, Vice-Rector for Research	Budapest Business University Scientific Award Ceremony
09:20	Prof. Dr. Diederich Bakker Hanze University of Applied Sciences, Groeningen, Professor and Head of Internationalisation	To brand or not to brand: the dilemma of reputation in the world of higher education
09:45	Dr. Árpád Ferenc Papp-Váry Budapest Business University, FIMB, Associate Professor	Unleashing uniqueness: Strategies for Standing Out in a World of Similar Products and Services
Coffee break
10:25	Dr. Zsuzsanna Géring Budapest Business University, Future of Higher Education Research Centre, Director	The ’uniqueness paradox’ in university visions and missions: empirical analysis and theoretical implications
10:50	Eszter Jákó Hungarian Marketing Association, Member of Presidency	Is our future unbranded?
11:15	Round-table discussion Moderator: Dr. Tamás Németh Budapest Business University, FFA, College Associate Professor	'Mine, Ours or Theirs' - Whose Future is This?

CALL FOR ABSTRACTS

The conference invites abstract submissions on the following topics:

Academic dissemination as university branding
Branding circular organisations
Branding the future: vision and strategies in the international economy
Challenges of branding in SMEs
Digitalization in branding
European University networks branding
Future challenges in tourism branding
Industry university partnership/relations, tool for branding
Missions and values: similarities and differences in external communication
Positioning through special target group relations
The role of branding in tourism resilience
The role of ecological footprint calculations in organisational branding

HOW TO SUBMIT YOUR ABSTRACT?

The corresponding author must collect and enter the following information for the abstract submission:

Contact data: Correct spelling of first and last name, rank, affiliation, affiliation country
Paper Title - Full paper title for the presentation
PDF or Word file as the paper's Abstract - maximum 250-word

The abtract submission deadline is: 9th October 2023

If your abstract is accepted you will be invited to register for the conference as a speaker.

If you wish your paper to be published in the Conference Proceedings, once you have registered please ensure that you upload your full paper through the online system (available on this webpage) by November 17, 2023.

PAPER SUBMISSION

The conference offers two publication opportunities:

Peer-reviewed conference proceedings with an ISBN number, in which articles are given a separate DOI number (The paper submission requirements and platform will be available here.)
Prosperitas, Budapest Business School’s open access journal. Guideline

Budapesti Gazdasági Egyetem