For the companies that cooperate with BBU FCHT, the possibility of having the best students from FCHT as interns at the end of their university years, helping companies to run their operations under favourable conditions, is very attractive. For the companies, this means fresh impetus, fresh knowledge, and a highly qualified potential employee pool for the future.
Delegated staff from companies can act as mentors to acquire first-hand knowledge concerning the attitudes of young people just entering the labour market, so that they can successfully integrate the new generation of workers into their organisational culture and develop a more effective retention strategy by understanding young people's expectations.
According to the managers of the cooperating companies, we can also say that the colleagues they delegated as instructors were strongly motivated by this opportunity, because it also meant a clear moral and professional recognition - and it reinforced their commitment to the company.
The companies’ sponsorship activities reach a relatively large audience, which has a positive impact on their reputation from a PR perspective. By sponsoring university events, the names of the sponsoring companies are "burned" into the minds of students, thus engaging them in the long-term consumption of the company's products and services. This can also, if used in the right way, be an opportunity for recruitment.
In the framework of the courses included in the project, students can carry out primary research in the market, the results of which are jointly analysed and evaluated. Not only does this save resources on the corporate side, but it also creates new opportunities to better serve consumer needs by learning new professional insights.
Our instructors are present in leading professional organisations, such as the Association of Hungarian Hotels and Restaurants, the National Association of Tourism and Hospitality Employers, and the National Association of Rural Tourism. The faculty also has a strong advisory role in relevant government bodies.