The Department of Commerce of the Faculty of Commerce, Hospitality and Tourism is one of the oldest educational units of the university, where training is provided in both Hungarian and foreign languages.
Nowadays, the Commerce and Marketing undergraduate program is offered at two of the faculties of BBS in Budapest, the Faculty of International Management and Business and the Faculty of Commerce, Hospitality and Tourism. The department overseeing the Commerce and Marketing programme at FCHT is the Department of Commerce. Our Department's teaching activity is a blend of tradition and modernity: since 1857, higher vocational training in commerce has been provided within the walls of the faculty. We combine tradition with the most up-to-date knowledge, methods, and techniques in the fields of commerce, marketing, and logistics, thus providing our students with a unique portfolio of knowledge, which is specific to our training, and enabling them to learn and master three key applied business disciplines:
- Commerce - the science of selling products and services
- Marketing - the science of customer orientation and value creation
- Logistics - the science of organising the flow of goods and services
Our teaching methods are both traditional and modern, for example, our instructors with business and academic experience deliver cutting-edge knowledge through traditional lectures, while practical classes allow students to apply theory and business simulation games to model real business decision-making. Students can use digital tools during the training: mobile phones, tablets and notebooks help to deliver modern, experiential learning. The emphasis in education is on continuous methodological innovation, while online training platforms and web-based technologies play an important role. In the seminars, which are held alongside lectures, students work on company case studies, deal with real business problems and we develop their professional competences through individual and group assignments. Business simulation games developed and managed by the department are very popular with students. The practice-oriented course also allows students to plan the launching of a business, so they have every chance of using the knowledge they acquire here in real business situations.
The knowledge of the staff of the Department of Commerce is a combination of respect for the traditions of commerce and the ability to meet the challenges of the Internet-based world, which makes the Department a strong and professionally recognised institution. More than half of our faculty hold a PhD degree. Our Department's ambition is to continuously reinforce our competitiveness in teaching commerce and marketing, while maintaining our position as a market leader. This is backed up by the widely recognised work of our instructors.
- International and classified publications:
- Sikos, T. T., Kozák, T., Kovács, A. (2019): New Retail Models in Online and Offline Space DETUROPE: CENTRAL EUROPEAN JOURNAL OF TOURISM AND REGIONAL DEVELOPMENT 11: 3. 9-28.
- Kozár, L., Neszmélyi, Gy. I. (2018): ASEAN, the 50 Years Old, Successful Association and): Hungary Prospects and Challenges in the Economic Relations, Focusing on Vietnam JOURNAL OF THE AMERICAN ACADEMY OF BUSINESS CAMBRIDGE 23: 2. 74-81.
- Kozák, Tamás; Neszmélyi, György Iván: Trends, trend changes in trade, JURA 24:2 pp. 468-482, 15 p. (2018)
- International research tender (OBIC): Dr László Kozár, Dr György Neszmélyi, Dr Tamás Kozák
- International Erasmus+ research application: (Enhancing quality in innovative higher education about consumer awareness): Judit Papp; (INCOLLAB – Interdisciplinary collaborative approaches to learning and teaching in Higher Education): D. András Kovács
- Hungarian research tender (GIS: Commercial GIS) Dr Tamás Kozák, Dr András Kovács
- Several “idea paths” won (Dr Éva Király, Dr Tamás Kozák, Dr Patrícia Németh, Mária Lipák, Lajos Kasza)
Our students have been successful in several National Conferences of Student Research Societies, and international study competitions, such as the DUKENET international higher education network, as well as in the competitions organised within the framework of the MARCIEE and NetAware programmes. The knowledge represented by the Department of Commerce covers a wide range of disciplines in commerce and marketing management, and our professionalism is characterised by diversity and modernity. Many of our instructors are active in the business field in addition to teaching and research, e.g., as corporate consultants or development professionals, and have serious professional careers behind them.
The department's staff carry out a wide range of research activities, including, for example, analyses of the concentration and spatiality of trade. We share our research results through conferences and academic publications. Domestic and international publications of the department staff cover topics such as:
- the impact of digitalisation on commerce
- international trade trends
- the role of retailing in the economy
- diffusion of commercial networks
- optimal site selection
- supply chain management and logistics in commerce
- sustainability and social responsibility in commerce
- customer and consumer behaviour
- online and offline communication
Our business courses in the department's portfolio provide comprehensive economic knowledge, are very popular with students and provide excellent employment opportunities.
Retail trade during COVID-19
The Department of Commerce pays particular attention to the impact of the COVID-19 pandemic on retailing, purchasing and consumption patterns. Since the outbreak of the pandemic, several members of the department have been conducting ongoing research in this area in collaboration with senior lecturers and researchers from other universities.
We have published the results of our research in several journals and volumes:
- Sikos T. Tamás – Papp Vanda – Kovács András (2021): A hazai vásárlói magatartás változása a COVID-19-járvány első hullámában. In: TERÜLETI STATISZTIKA 61 : 2 pp. 135-152. , 18 p.
- Sikos T. Tamás – Papp Vanda – Kovács András (2021): Panic Buying in Hungary During Covid-19 Pandemic. In: THEORY METHODOLOGY PRACTICE: CLUB OF ECONOMICS IN MISKOLC 17 : 01 pp. 53-65. , 13 p.
Marketing – online-offline synthesis
In 2021, BBS FCHT Department of Commerce and BBS FIMB Department of Marketing are collaborating on a brand-new marketing (text)book, which aims to provide a comprehensive introduction to all the changes, approaches, models, and methodologies appearing in recent years in international marketing literature.
The aim of the book is to provide theoretical and practical knowledge from a new perspective - building on the most up-to-date international and domestic examples - to students, small entrepreneurs, and managers interested in marketing.
The volume is scheduled to be published in 2022 in Akadémia Publisher’s marketing series.
We have close links with experts from renowned companies, who are involved in our practice-oriented education with professional lectures, on-site demonstrations or provide professional assistance in dual training. Such partners include:
- Auchan
- CBA
- Coop
- Danone
- Doupla Advertising Agency
- Kreatív Kontroll
- Lidl
- Nestlé
- Praktiker
- Rail Cargo Hungaria
- Spar
- Tesco
- T-Mobile
- Synetiq Neuromarketing
- Zwack
Office hours
Monday | 9.00-12.00 and 13.00-15.00 |
Tuesday | 9.00-12.00 and 13.00-15.00 |
Wednesday | 9.00-12.00 and 13.00-15.00 |
Thursday | 9.00-12.00 and 13.00-15.00 |
Friday | 9.00-12.00 |
Address: HU-1054 Budapest, 9-11. Alkotmány street 2nd floor, Room 219
Phone: +36(1) 374-6219, +36(1) 374-6284
Colleagues
Head of Department
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 236
- E-mail: kozak.tamas@uni-bge.hu
Deputy Head of Department
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 111
- E-mail: kovacs.andras2@uni-bge.hu
Department administrators
- Office: 1055 Budapest, Alkotmány u. 9-11.
- Office: 219.
- Phone: +36 1 374-6200
- Internal extension: 284
- E-mail: budai.aniko@uni-bge.hu
professors
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 110
- E-mail: dudas.attila@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 112
- E-mail: gajzago.eva@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 110
- E-mail: kasza.lajos@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: Ground Floor, Room 32
- Phone: +36 1 374-6200
- Internal extension: 211
- E-mail: Kiraly.Eva@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 236
- E-mail: kozar.laszlo@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 115
- E-mail: merliot-almassy.eszter@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 112
- E-mail: molnar.zsolt@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
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- E-mail: nemeth.patricia@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
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- Internal extension: 111
- E-mail: neszmelyi.gyorgy@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
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- E-mail: papp.judit@uni-bge.hu
- Office: 1055 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6219
- E-mail: sarkadi.katalin@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 219
- E-mail: soos.gabriella@uni-bge.hu
- Office: 1055 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- E-mail: taralik.krisztina@uni-bge.hu
lecturers
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 110
- E-mail: bekesi.gabor@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6219
- E-mail: cserfai.jozsef@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
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- Internal extension: 219
- E-mail: domboroczky.zoltan@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6219
- E-mail: haasz.gabor@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- E-mail: Karpati.Laszlo@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6219
- E-mail: katz.gyorgy@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- E-mail: kegye.krisztina@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 110
- E-mail: kulcsar.janosne@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6219
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- Office: 1054 Budapest, Alkotmány u. 9-11.
- Phone: +36 1 374-6284
- E-mail: szivi.laszlo@uni-bge.hu
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6219
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- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- E-mail: veres.istvan@uni-bge.hu