The Department of Commerce of the Faculty of Commerce, Hospitality and Tourism is one of the oldest educational units of the university, where training is provided in both Hungarian and foreign languages.
Nowadays, the Commerce and Marketing undergraduate program is offered at two of the faculties of BBU in Budapest, the Faculty of International Management and Business and the Faculty of Commerce, Hospitality and Tourism. The department overseeing the Commerce and Marketing programme at FCHT is the Department of Commerce. Our Department's teaching activity is a blend of tradition and modernity: since 1857, higher vocational training in commerce has been provided within the walls of the faculty. We combine tradition with the most up-to-date knowledge, methods, and techniques in the fields of commerce, marketing, and logistics, thus providing our students with a unique portfolio of knowledge, which is specific to our training, and enabling them to learn and master three key applied business disciplines:
- Commerce - the science of selling products and services
- Marketing - the science of customer orientation and value creation
- Logistics - the science of organising the flow of goods and services
Our teaching methods are both traditional and modern, for example, our instructors with business and academic experience deliver cutting-edge knowledge through traditional lectures, while practical classes allow students to apply theory and business simulation games to model real business decision-making. Students can use digital tools during the training: mobile phones, tablets and notebooks help to deliver modern, experiential learning. The emphasis in education is on continuous methodological innovation, while online training platforms and web-based technologies play an important role. In the seminars, which are held alongside lectures, students work on company case studies, deal with real business problems and we develop their professional competences through individual and group assignments. Business simulation games developed and managed by the department are very popular with students. The practice-oriented course also allows students to plan the launching of a business, so they have every chance of using the knowledge they acquire here in real business situations.
The knowledge of the staff of the Department of Commerce is a combination of respect for the traditions of commerce and the ability to meet the challenges of the Internet-based world, which makes the Department a strong and professionally recognised institution. More than half of our faculty hold a PhD degree. Our Department's ambition is to continuously reinforce our competitiveness in teaching commerce and marketing, while maintaining our position as a market leader. This is backed up by the widely recognised work of our instructors.