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Faculty of Commerce, Hospitality and Tourism


Faculty of Commerce, Hospitality and Tourism
Dr. habil. András Kovács
Department of Commerce
Associate professor
Dr. habil. András Kovács
  • Office:1054 Budapest, Alkotmány utca 9-11.
  • Building:2nd Floor, Room 219
  • Phone:+36 1 374-6200
  • Internal extension:111


After graduating as an economist (BA) at College for Modern Business Studies in 2003 I attended the Faculty of Economics at Corvinus University of Budapest between 2004 and 2006. I graduated as an economist (MA) specialized in European Integration and World Economic Adjustment. My research interest focuses on the spatial phenomena of business and marketing processes. I acquired my Ph.D. degree at Széchenyi István University (Győr, Hungary) in 2010 and my „habilitation” at Szent István University (Gödöllő, Hungary) in 2017, both in the field of regional science.

I have been working for different higher educational institutions since 2005 (CMBS, Tatabánya; SJU, Komárno, Slovakia) and I joined Budapest Business School in 2017. I hold marketing-related courses in Hungarian and English too. In the last one and a half decades I have participated in several business researches for Hungarian and international companies. These experiences ate now built in the courses I teach.

In my courses I try to hand over the theoretical and applied aspects of my knowledge and experiences on marketing philosophy and toolkit to the students so as they will be able to solve different marketing-related business problems.

In my scientific work I research the spatial aspects of marketing and retailing (called geomarketing): gravity zones, geographical and cyber spaces and their interrelations, spatial dimensions of consumer behavior.

Office Hours

LocationAlkotmány street 9-11. Room 219
HoursThursday 14:00-15:00

Subject(s) taught

  • Sales Management (Hungarian)
  • Geomarketing (English)
  • Geomarketing (Hungarian)
  • Communication Tools (English)
  • Marketing (Hungarian)
  • Marketing Communications and Consumer Behaviour (Hungarian)
  • Online Communication (Hungarian)
  • Market Research (Hungarian and English)
  • Bachelor Thesis (Hungarian)
  • Student Research Project 1 (Hungarian)
  • Student Research Project 2 (Hungarian)
  • Tourism Marketing (English)
  • Business Simulation (Hungarian)

Professional career

  • 2010Ph.D., regional sciences (Széchenyi István University)
  • 2011member of the public body in the IX. Section of Economics and Law at Hungarian Academy of Sciences
  • 2017habilitation, regional sciences (Szent István University)

Research areas

  • spatial problems in marketing
  • shopping behavior
  • optimal site location
  • tourism marketing