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Dorina Szakál - Employee profile
Faculty of Commerce, Hospitality and Tourism
KVIK
FCHT
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Dorina Szakál
Department of Hospitality
Research assistant
Dorina Szakál
Contacts
  • Office:1054 Budapest, Alkotmány utca 9-11.
  • Building:2nd Floor, Room 209
  • Phone:+36 1 374-6200
  • Internal extension:421
  • Email:szakal.dorina@uni-bge.hu

Introduction

I started my studies at the Faculty of Sciences of the University of Pécs, where I graduated with a bachelor's degree in biology in 2015. Then I obtained my bachelor and master degree in food engineering at the Corvinus University of Budapest, later known as Szent István University. Since 2021 I am a PhD student at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agricultur and Life Sciences. My research topic is Neuromarketing method development for the exploration of food choice processes, in the framework of which I perform measurements with an eye-tracker, a galvanic skin response and a FaceReader.

Professional career

  • 2011 - 2015University of Pécs, Faculty of Sciences, Biology BA
  • 2015 - 2018Szent István University, Faculty of Food Science, Food Engineer BA
  • 2019 – 2021Szent István University, Faculty of Food Science, Food Engineer MA
  • From 2021Hungarian University of Agriculture and Life Sciences, Doctoral School of Economic and Regional Sciences

Research areas

  • neuromarketing
  • food marketing
  • consumer decision-making
  • eye-tracker
  • galvanic skin response
  • FaceReader

Featured publications

  • Effect of Scents on Gazing Behavior and Choice.
  • Profiling Hungarian hypermarket shoppers.
  • Virtual reality applications in food science. Current knowledge and prospects.
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