Dr. István Veres
Department of Commerce
Visiting Lecturer
PhD
Contacts
- Office:1054 Budapest, Alkotmány utca 9-11.
- Building:2nd Floor, Room 219
- Phone:+36 1 374-6219
- Internal extension:219
- Email:veres.istvan@uni-bge.hu
Introduction
I graduated as a civil engineer at the Budapest University of Technology in 1993. In 1996 I graduated as an economist in the full-time studies of the College of Finance and Accounting in Budapest. In 2005, I obtained a PhD degree from the Faculty of Economics and Social Sciences of the Budapest University of Technology. Since 1993, I have worked for multinational companies for more than 25 years in sales and sales management and marketing management positions.
Office Hours
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Subject(s) taught
- Marketing (Hungarian )
- Marketing Communications and Consumer Behaviour (Hungarian )
- Sales management (Hungarian)
Research areas
- Examining marketing communication trends as well as creative advertising research
- New pricing approaches and pricing corporate practices
- Tourism and information seeking habits especially among Generation Z and Generation Y
- Research of traditional and online sales channels in domestic and international practice