- Office:1054 Budapest, Alkotmány utca 9-11.
- Building:2nd Floor, Room 219
- Phone:+36 1 374-6219
- Internal extension:116
- Email:sarkadi.katalin@uni-bge.hu
Introduction
I am a marketing professional with 20+ years in leadership positions in Hungary and internationally in the fields of marketing, trade marketing, advertising, business and sales management and strategy. I have extended experience in advertising (LoweLintasGGK), FMCG (Imperial Tobacco marketing director), Telecommunications (Invitel and Telenor marketing group lead), and non –profit (WWF Central Eastern Europe Regional Marketing and Fundraising director). With the relevant academic background my result-driven, practice-based approach can hopefully help our students to understand the expectations and challenges of the marketing, trade marketing, advertising and non-profit professions in real life. Diplomas: JPTE BTK English linguistic and literature faculty, University for Foreign Trades, economist, Durham University MBA.
Office Hours
| Location | online (Teams) |
|---|---|
| Hours | Thursday 12:30-13:30 |
| Comment | Please send an email until Wednesday noon to sarkadi.katalin@uni-bge.hu |
Subject(s) taught
- Business Communication (in Hungarian)
- Corporate and Marketing Strategy (in English and Hungarian)
- Advertising Aesthetics and Psychology (in English and Hungarian)
- Management of Commerce (in English and Hungarian)
- Sales Management ( in English and Hungarian), Marketing and Consumer Behaviour (in Hungarian)
Professional career
- 1998-2001Account Manager Lowe Lintas GGK
- 2001-2004Trade Marketing Manager Imperial Tobacco
- 2004-2008Marketing Director Imperial Tobacco
- 2008-2014Head of Marketing Services, Invitel
- 2014-2016Omnichannel Group Manager, Telenor
- 2017-2020CEE Regional Marketing and Fundraising Director, WWF CEE
- 2021-Professor of Practice, BGE
- 2021-Marketing Advisor