- Office:1054 Budapest, Alkotmány utca 9-11.
- Building:2nd Floor, Room 219
- Phone:+36 1 374-6200
- Internal extension:219
- Email:kegye.krisztina@uni-bge.hu
Introduction
I started my first semester as a lecturer in 2019 at the Department of Commerce of the Budapest Business School. This is a milestone in my professional career that I can utilize my 25 years of marketing and product development experience at the university.
As a strategic thinking marketing and product development professional, trained in corporate environment, I spent my professional career in several fields from consulting, IT to telecommunications and media. My professional interest covers all areas of offline and online marketing, with a particular focus on product development and product launch.
From a professional point of view, I find challenging that my students could develop their tactical skills and became capable of applying their knowledge in practice in addition to their strong theoretical foundations and strategic approach.
As a university lecturer, my goal is to help the professionals of the future to develop their best skills and to transfer my professional knowledge in the form that is most useful to them.
Subject(s) taught
- Marketing (Hungarian)
- Business Communication (Hungarian)
- Customer Relationship Management (Hungarian)
Professional career
- 1996-1998Czipin and Partners Ltd. PR specialist
- 1998-2001Cap Gemini Ltd. Marketing Manager
- 2001-2008Antenna Hungária Zrt. Head of Marketing Communications
- 2009-2011Marketing Consultant
- 2011-2019Antenna Hungária Zrt. Head of Retail Product Development