Faculty of Commerce, Hospitality and Tourism

Course Code: BUAN0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

To encourage participants to adopt a multi-disciplinary approach to the formulation of business objectives relating to a hotel and to the development. 

To test student’s decision-making skills in a simulated but highly realistic environment.         

To give students a form of business experience, which should help them synthesize their former knowledge and become better managers in the future.

Course Code: GAK0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course objectives are

1. Limits are introduced in order to analyse functions using the differentiation. Applications of the derivatives of one and two variable functions to finding relative extrema, and other properties of functions in max-min problems. The antiderivation and the definite integrals are introduced with a broad range of applications. Linear programming gives a frame to model and solve problems requiring multiple variables.
2. Students who have mastered this course should be able to recognize and exploit the important notions of calculus when they arise in later courses or in practice.
3. Get the students acquainted with many important mathematical-economic procedures.

Course content:

·     Limits of functions. One-sided limits. Infinite limits, limits at infinity. Definitions of the continuity. Discontinuous functions

·     The derivative. Rules of derivation. The connection between differentiation and continuity

·     Applications of the derivative to the study of functions. The role of the first and the second derivative in curve sketching

·     Applications of the differentiation to economics and to business. Cost, average cost function. Demand function. Revenue, profit extrema. Elasticity

·     The indefinite integral (antidifferentiation). Properties of antiderivatives. Formulas of integration. Marginal analysis

·     The area under a graph and the definite integral. The fundamental theorem of calculus (Newton-Leibniz). Finding areas by integration

·     Functions of two variables, level curves. Partial differentiation. Finding relative minima and maxima of two variables functions, the second derivative test

·     Applications of relative extrema, calculations on cost, revenue, profit functions

·     Linear programming. Building mathematical model on two variables. Solution by the graphical method

Course Code: KOES0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The subject gives a comprehensive overview of necessity of communication planning in the different areas (NGOs, pro-profit organisations, political and government level).

The objective of the course is to provide an understanding of strategic communication planning. The subsequent stages of a communication plan will be examined, from diagnosis, through execution, to monitoring and evaluation.

Course content:

·     Let's talk about communication!

·     The necessity of Communication Planning

·     Developing presentation skills

·     Developing Communication Plan

·     Strategic Communication Plan, SOSTAC

·     Communication of persuasion/ persuasion psychology 

·     Policy making, communication planning on political level

·     Crisis Communication Plan

·     Strategic Communication Audit

·     Working with the media

·     Visiting a media (newspaper or TV) editorial office

Course Code: KEAK0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course objectives are

1. Enable students to understand the importance and the necessity of long-term strategic management for market-oriented companies
2. Formulation of corporate mission, objectives and strategies
3. Evaluation of different strategies and selection
4. Analyse, manage and design different types of company driven communication campaigns.

Course content:

·     The Nature of Strategic Management, The Business Vision and Mission Strategy Formulation

·     The External Assessment of a Retail Company

·     The Internal Assessment of a Retail Company

·     Strategy Analysis and Choice and Actions

·     Evaluation of strategic actions, Selecting best option

·     Strategy Implementation, completion of retail goals (i.e. organizational development, change management)

·     Strategy Implementation, completion of retail goals (i.e. business development, project management)

·     Planning the long term financial goals

·     Analysis of drivers of the business valuation

·     Strategy Review, Monitoring and Control

·     Functional Strategy: Role of Risk management of Strategy Management

·     Role of game theory in strategic decisions

Course Code: VIJA0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The aim of the course is to learn about the cuisines, ingredients, and methods of food preparations of the biggest nations of the different continents through videos. Showcasing the preparation of the less known dishes, the preparation techniques of the unknown methods and ingredients in the Hungarian kitchen, and the modern plating and decoration methods through video.

Important! A limited place is available. Application for the course is not guaranteed.

Course Code: KUUS0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

This course is designed to closely follow the latest phenomena of cultural tourism from various points of views of different academic fields making the focus interdisciplinary. In the theoretical framework of the given topics, very practical issues are investigated in order to understand trends and scenes that change extremely quickly. While examining the latest phenomena in comparison to the ones that seem to fade away students are encouraged to create an understanding of what culture means in cross sections of time, space and differences. Meanwhile a main aim is to help young people gain a self-reflective, critical and creative interpretation about the changing world around them.

Course content:

·     Introduction: terrains of approach. Sociology, psychology, anthropology, arts, architecture, literature, religious studies

·     Culture theories. The AFC tours and their relevance

·     Visitor studies: aim, tools, methods

·     The museum: museum theory, interpretative museum design etc. What can be exhibited?

·     Thematic routes

·     Thematic parks

·     Postmodern pilgrimages. What is religion? What is spiritualism?

·     Literary tourism. The role of cults in contemporary tourism. Heroes and celebrities

·     Film location tourism, screenshot tourism

·     Insta tourism

·     The challenge of the stunning and the cool

·     The question of taste and kitsch across cultures

·     Souvenir and relic

·     Trends and tendencies

Course Code: UGNT0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The aim of the course is to present the basic knowledge for the students through the key concepts of CRM, perspectives and definitions of CRM, the terms information-enabled relationship marketing, the strategic approach, conceptual framework for CRM.

The goal of the subject is to build up the basic knowledge of CRM that is first and foremost a business strategy that can be effectively executed through the appropriate business process and technology management capabilities that best match to an organisation's customer-facing goals

Course content:

·     The origins of CRM. The key principles of relationship marketing. The rise of CRM

·     Strategic model / strategic framework of CRM

·     Corporate strategy; Business strategy. Customer strategy. CRM and market segmentation

·     The strategy development process. Aligning business strategy and customer strategy. CRM strategy development

·     The value creation process I. - The value the customer receives. The nature of value. The nature of proposition. Value assessment

·     The value creation process II. - The value the organization receives. Customer profitability. Customer acquisition and its economics. A framework for customer retention improvement

·     Motivation systems

·     The multi-channel integration process I. - Channel participants and channel options. Channel participants
Channel options and categories. Integration

·     The multi-channel integration process II. - Channel strategies. Understanding the customer experiences. Building a multi-channel strategy

·     The information management process

·     The performance assessment process. Shareholder value - Customer value - Employee value. Cost reduction

·     Organising for CRM implementations I. - CRM readiness assessment. Identifying barriers to CRM success. CRM audit

·     Organising for CRM implementations II. - CRM change management. CRM project management. Employee engagement. CRM budget

Course Code: KAES0VA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The aim of the course is to prepare the students for the challenges of the job-seeking process and to help them with its linguistic, professional and cultural issues. Further objectives are to familiarize the students with the stages of the job search, to provide the necessary vocabulary, to enable them to write CVs and motivation letters and to prepare them for job interviews. The course includes the recording and assessment of interviews.

Course Code: CEOK0VA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The course introduces the economic, social and political structure of the destination country/countries and presents their special features in the field of tourism. The subject discusses cultural aspects as well as the most important tourism regions and tourist destinations in the given country. Students can choose from the following courses:

1. The United Kingdom

2. The United States

3. London - Rome - Paris

Course Code: DOEL0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

This course is supporting research with understanding the data, summarising results and presenting them with new visualisation methods. At the end of the unit students will be expected to be able to apply these methods in their research, organise data, better understand changes in data, relationship, predictions, etc. and demonstrate the results in different ways. At the end of the unit students are expected to choose a data analysis example from their dissertation work, and apply methods learnt in this course. Handling basic tools, Business Intelligence (BI) methods for producing reports to Management at work.

Core professional skills:

Data sources supporting research activity sensitizes students to the choices that are available to tourism researchers, their thesis work. Those who successfully complete the course will be able to present findings based on data analyses, improve their research dissemination. In addition, they will be able to handle basic tools, Business Intelligence (BI) methods for producing reports to Management later at work.

Course Code: KOAS0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The aim of the course is to put the basis of sustainable development into practice for the future decision makers of the Companies.

The other objective of the course is to introduce the Environmental management and the Environmentally friendly corporation strategies.

Course content:

Sustainable Development

Corporate Sustainability

·     SD risks and opportunities for corporations

·     ISO 14.001 and EMAS

·     Life Cycle Assessment; Eco-labels

·     4R - 6R strategy; waste management

·     Competition/Competitiveness and Environmental Protection

·     Firms' influences on the environment and its pollution sources

·     Concepts and strategies for the adoption cleaner technologies

·     Environmental innovations, Cleaner Production, Industrial Ecology

·     Environmental risks and solutions

·     Eco-friendly strategies for corporations

·     Sustainable Consumption

·     Eco-marketing

Course Code: GAJZ0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The aim of the course is that the students …

… revise their earlier economic geographical knowledge.

… improve and actualize that natural, social, political and economic knowledge which

… will be able to understand the knowledge in its complex way. 

… will be able to interpret the influence and the consequence of these phenomena in their own profession in any geographic situation as well as they will be able to adapt to them.

Competences:

·     Improvement of spatial orientation ability

·     Recognition of the spatial economic interrelation (cause and effect relation)

·     Interpretation and classification of complex phenomena.

·     Comprehensive understanding of the international business environment in a way, which could be the base of the unique environment specific assessment. 

·     Evaluation of actual daily economic information in terms of global interrelation system.

Course Code: GAKA0BC03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

Students have the opportunity to extend their theoretical knowledge gained in microeconomics and macroeconomics. They will be able to compare and evaluate the use of various economic instruments critically. Students will understand why economic intervention can be necessary. They will be capable of analysing and assessing intervention possibilities in the presence of external effects, indivisibilities and asymmetrical information. At the same time, they will recognize that government failure can be a reason for economic restraint. Students will acquire discerning judgement by working directly with economic issues.

Course Code: KOAN0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The course is aimed to raise awareness regarding the natural environment and sustainable development, to acquaint students with environmental problems described in economic terms, and to aid them in judging what kind of decisions, policies and behaviour are sensible at the personal, national and societal levels.

This course explores the basics of environmental issues and policies. Major environmental problems are discussed, as well as the theoretical background of policies that can be used to prevent environmental decay.

Course content:

·     An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It

·     Ecological footprint. What can an individual do to protect the environment?

·     Ecological definitions, Principals of global problems, Reasons of global problems, Human global crisis

·     Global Environmental Impact, Environmental disciplines, Conventional Economics, Environmental Economics, Carrying capacity

·     Limits to growth,Club of Rome, Donella Meadows (4 models of development)

·     Sustainable development

·     The relationship between economic growth and environmental quality. Alternative indicators of development (ISEW, NEW, HDI, GPI)

·     Environmental pollution – mechanism

·     Environmental problems and their solutions

Course Code: RENT0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

To give a comprehensive overview of the role of event management in the meeting industry. Understanding the theoretical issues of the organization and management issues of different types of events.

To understand the event organizing process from conception to implementation including budgeting and contracting.

Students will be coached on how to design, plan and operate different types of events, evaluate suppliers' offers, acquire sponsors and cooperate with local authorities.

Course content:

·     The role of event management in the meeting and tourism industry

·     Taxonomy and different types of events. MICE, tourism, cultural and gastro/catering events. Non-tourism related events: wedding, sports etc.

·     Types of organizers: (Destination management company, marketing agency, travel agency, professional conference organiser). Types of event venues

·     Public relations and promotions, fundraising and sponsorship

·     Important suppliers and support for events (IT, instalments, graphic studios etc.)

·     Bidding, negotiating and contracting (with meeting planner, DMC and suppliers / RFP, briefing, evaluation of requests, putting together quotations, correspondence etc).

·     Sustainability in event management

·     Case studies: event management, wedding management, festival management, sport event management

·     New trends of Event Management

Course Code: ETAN0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Food and Drink in Hospitality is closely related subject for students interested in Gastronomy. Within the framework of this subject, students gain fundamental knowledge about the nature and basic characteristics of components we prepare food and drink from. Theory is supplemented by laboratory work.

Aims of Food and Drink in Hospitality:

Theory:

·      to acquaint the students with the scientific principles underlying food preparation and presentation to the customer

·      to give the students a basic understanding about wine

·      Practice:

·      with the help of practical classes students gain first-hand experiences about the physical, physico-chemical, chemical and biological properties of food

·      practical classes help to develop the students’ abilities for sensory evaluation

·      on practical classes students learn about the sensory characteristics of wine

Important! A limited place is available. Application for the course is not guaranteed.

Course Code: ELAN0BA03

Lecture hours per week: 1

Tutorial hours per week: 1

ECTS: 3

Subject Description:

The aim of the course is to get to know the external and internal factors determining human health, the characteristics of diseases related to the microbiological contamination of food and to nutrition, the effects of allergenic substances, possible labelling and the right scientific approach, and apply general and specialized knowledge in hospitality.

Theoretical lectures focus on nutrients, their chemical structure, and their effects of on human health. Students will be informed on the newest scientific knowledge on healthy nutrition and the possibilities how to improve nutritional health. 

Seminars are microbiological laboratory practices focusing on the most important pathogenic microorganisms found in foods. Students will learn the characteristics of important members of the microbial world by direct and indirect methods. During practices, the activity of microbes in connection to food and in hotel and catering situations will be also demonstrated.

Important! A limited place is available. Application for the course is not guaranteed.

Course Code: VENT2BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The implementation of Food and Beverage Management 1 course topics in restaurants’ daily operational routine. The major aim is to quantify the 7 spheres of F&B Management 1 class: menu design, prices, staff, atmosphere, other services, marketing & web, accountability.

The subjects also aims to learn advanced managerial skills in F&B service with the key aspects of profitable business operation. Moreover, to learn the basics of revenue management and those skills that help to prepare investments and ownership decisions.

The main chapters of the course (price, staff, restaurant finance, stock and accountability) facilitates the planning and establishment decisions of future F&B experts. Nevertheless, current professionals can benefit from course content, because it provides generalized knowledge that can be easily adapted to specific business activities.

Course Code: GAUS0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

Gastronomy, as the essence of culture and a major element of intangible heritage worldwide, is a growing driver of demand for tourists that often remains untapped by destinations. The interrelation between gastronomy and tourism provides a vehicle for the transmission of culture, which in turn, if properly managed, enhances local economic development, sustainable practices, and food experiences. Hence, gastronomy tourism, helps to brand and market destinations, as well as assists in maintaining and preserving local tradition and diversity, thereby harnessing, and rewarding authenticity. This course is designed to provide a theoretical analysis of the growing relationship between tourism and gastronomy and to introduce global culinary and gastronomic tourism topics with respect to how culture and international diversity is expressed through food and drink. The various social, cultural, and environmental contexts in which gastronomic tourism takes place will also be examined along with their impacts with respect to both people and place.

Course content:

·     Setting the Scene: Historical evolution, scope, definitions, classifications

·     Gastro Trivia Quiz

·     The Gastro Tourist: Tourism demand for the Gastronomy Product, The Gastro Tourist- Motivations and Typologies, Memorable Gastronomic Experience

·     Sustainability in Gastronomy Tourism Products: -Role of gastronomy tourism in sustainable tourism development, Role of local foods, Agricultural heritage/Agritourism, Food Festivals & heritage awareness

·     Gastronomy Tourism Products: Culinary Destinations, Heritage Culinary Trails and Foodscapes

·     Community Development through Gastronomy Tourism: A practical guide for communities/city and rural destinations

·     Case Study on the changing nature of the relationship between cuisine and tourism: Case Examples: New Zealand and Australia

·     Supply Components of Gastronomic Tourism Value Chain: Traditional heirloom products, Farmers’ markets, Cooking Schools

·     Marketing Destinations through Gastronomy Tourism: Iconic cuisines, Creating Food Experiences, Food Events

·     Wine Tourism & Gastronomy – A Natural Partnership: A look at wine tourism, wine routes and their role in Gastronomy tourism

·     Case Study- Italian Gastronomy Networks in Operation

·     Contemporary Issues, Future Perspectives & Movements: Slow Food, Food Gardens & Foraging

Course Code: CSKT0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The students do research within the framework of a real process of dissertation writing concentrating the topics of the thesis. The participants of the course work in teams when doing the research and prepare the final report on the topic.

Project” means that the students have to work for the realisation of clearly defined task(s) in order to complete the research and the objectives of the project and to develop the students’ managerial competence and skills by experimental learning i.e.: “learning by doing”.

Indirectly the “Students’ Project” program wants to simulate in advance that process of writing the dissertation based on the theoretical knowledge, the secondary and primary research executed by the student. The students practise working in groups and cooperating with each other in the framework of teams.

Course Code: CSAS0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

To discover the international publications from the field of hospitality and restaurant industry.

To establish the theoretical background of hospitality and restaurant researches.    

To improve research skills and competence.

Course Code: EGUS0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

This course is designed to familiarize students with the foundations of health tourism including health tourism resources, products, development plans and trends. Students will gain an understanding of the unique features of this market and the characteristics of wellness and health guests, as well as an insight into Hungary’s position in the health tourism market globally, with respect to competitors. Topics include the geography of health & wellness tourism, the health tourism market players and tendencies, health & wellness hotels and centers, spa facilities and the management and operational features of health/wellness services.

Course content:

·     History of health tourism

·     Demand for wellness tourism: motivations and profiles of wellness tourists

·     Medical tourism – Dental tourism in Hungary

·     Spa Tourism – Generally and Hungarian specifications

·     Geography of health and wellness tourism: national and regional developments

·     General and specific sales channels in health and wellness tourism

·     Easter holiday

·     Marketing tools of health tourism

·     The competitive position of the Hungarian health tourism

·     Visit to a spa hotel in Budapest

·     Managing a spa hotel

·     Other participants - insurance companies

Course Code: SZNT1BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The aim of the course is to gain knowledge related to the following areas: theoretical and conceptual definitions of hotels;

Type-, product- and service differentiations of various establishments; the activities within the Rooms Division, with the focus of FO and HK;

The operational requirements related to the organizational, personnel and tangible elements including legal and quality certification aspects.

Dealing with crisis situations, such as the pandemic circumstances.

Course content:

·     Introduction of the hotel industry; definitions of hotels; trends and market conditions; hotel typologies, amenities and services

·     The legal constrains of hotel operations; the regulatory environment of hotels

·     Introduction and comparison of hotel classification systems

·     The tangible elements of hotel operations: various facilities of the hotel; sleeping room facilities and equipment

·     The intangible elements of hotel operations, such as personnel requirements

·     The activities of Front Office

·     Guest Cycle I. - Activities during the pre-arrival stage, sales, and marketing activities

·     Guest Cycle II. - Activities during arrival, check-in

·     Guest Cycle III. - Activities related to in-house guests

·     Guest Cycle IV. - Activities related to the departure of guest

·     The activities and responsibilities of Housekeeping

·     Code of conduct, social attitude compliance, etiquette and protocol, complaint handling

Course Code: VANAN3HHC10

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 4

Subject Description:

The aim of the course is to make students acquainted with the most important events of Hungarian history from prehistory to the 20th century. It also introduces Hungarian culture, "high" culture as well as some aspects of everyday life in Hungary including customers, traditions and symbols. Students are also shown parts of central Budapest from a historical perspective. The course will help international students understand Hungarian culture, find historical explanations for conemporary social, political and cultural phenomena and communicate with Hungarian people more efficiently.

Course Code: INIO0BB03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The course describes and explains different culture models and cultural dimensions, which help, define and understand cultural differences. Its aim is to familiarize the students with the results of intercultural communication research; to raise the level of their cultural awareness and to prepare them to cope with communicational situations in doing business at an international level. The activities during the course develop students’ ability to recognize and tolerate cultural differences, and prepare them to use new knowledge in making cross-cultural communication more efficient.

Course Code: NEKA0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The core function of the course is to familiarize yourself with international trade:

1. Types of transactions, transaction participants, dealers and other participants.

2. Types of international trade contracts, international standards required for their preparation.

3. International payment methods and documents for execution.

Broadcasting all the logistical knowledge that is essential for anyone in any business area. Accordingly, the goal is for the students:

1. Get acquainted with the characteristics of the logistics approach.

2. Introducing the most up-to-date practical solutions for logistics management, recognizing and applying the material and information flow.

3. And with this, prepare students to successfully participate in the planning and operation of logistics processes in business organizations.

Course content:

·     The concept of the foreign trade transaction, its subject, its actors, the main parts of the transaction as a process are the tasks to be performed in each part

·     Types of Foreign Trade Transaction: 1. Simple commodity deals, exports, imports, 2. Special foreign trade commodities

·     Dealer types, other participants, bidding activity

·     Concept, actors and structure of the foreign trade contract. Establishing a contractual relationship

·     International payment instruments: Gear, check, currency, foreign exchange, basket currency, exchange rates

·     International documents: Securities and non-securities documents

·     The essence of Public Warehousing activity

·     INCOTERMS 1990, 2000, 2010

·     Price calculation using an interactive model: parity, mode of transportation, storage time, financing, etc.

·     Payment methods in international trade.

·     Definitions and types of currency transfer and documentary collection. Using the Documentary Collection

·     The concept and benefits of the Letter of Credit, participants and process of the Letter of Credit, the basic types of Letter of Credit

·     Bank Guarantee, Bank Security, Insurance, Risks in International Trade, Types of Insurance

·     Logistics Management Basics - Logistics Approach, Interpretation Possibilities, Logistics Approach, Various Logistics Activities

·     Logistics costs and customer focus. Logistics principles and customer orientation. Logistics strategy

·     Logistics and corporate organization. Possibilities for outsourcing logistics activities of large companies

·     Logistics for Commercial Companies

·     Supply Management

·     Stock Management

·     Freight Management

·     Supply Chain Management Concept

·     The role of e-logistics, logistics in information flow, e-commerce and logistics challenges

Course Code: TUAI0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The students will acquaint with the result of tourism market share by regions and country of destinations. The course also discusses the forecasts in world tourism.

To provide an overview of international tourism in the world,                         

To highlight the key trends in international tourism,                                            

To introduce the world’s top tourism destinations,                                             

To evaluate outbound tourism by regions and top spenders.                                                                                                         

Course content:

·     Development of international tourism, UNWTO steps for unification of measurements, tourism satellite accounts

·     Large tourism regions, their role in world tourism

·     Tourism in Europe; trends. Europe as a travel destination. Regulations in Europe

·     Sub-regions within Europe, comparison of the regions              

·     Asia-Pacific: the fastest developing region, future trends

·     Sub-regions in Asia; China: characteristics, China-Hungary connections in tourism

·     America and its sub-regions

·     Africa and its sub-regions

·     Middle East, Gulf states           

·     Changes in supply, differentiation in tourism products. Changes in demand and consumer behaviour in recent years

·     Sustainable tourism development (“overtourism”, EU actions)

·     Destination development (international examples)

Course Code: EUEK0BB03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The objective is to give a general knowledge to the students about the economic, law and political systems of the European Union   

·     History of the European Union

·     Integration theory

·     EU Institutions

·     EU law

·     Policies of the European Union

Course Code: GAEK0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Students learn about the history of gastronomy and become acquainted with the outstanding professional representatives of domestic hospitality. They become familiar with different gastronomic trends and qualification systems. They learn about the typical Hungarian ingredients, spices, foods, typical preparation methods, typical dishes of domestic and international cuisine. They get to learn about Hungarian wines, wine regions and some renowned wineries. Students will be able to accomplish basic restaurant tasks.

Students will get acquainted with the basic areas of the restaurant and their tasks. With the equipment, machines, devices in the guest area, using them. They learn table settings relevant to the different forms of dining.

Another goal is to be able to plan a menu. Learn the principles of pairing dishes and drinks. According to a menu one should be able to lay a table and prepare a necessary equipment.

Course Code: PEAI0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

In accordance with the general disciplines of the B.A studies, this course in Finance is about to deliver basic understandings in relation with the role of money in the realisation of incomes, and in relation with the instruments and contemplating institutions within the flow of funds. During this course, students are expected to gain some insight in the financial budgeting, wealth and tax planning issues of private investors.

Course Code: ELET0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Knowledge of Food and Drink is closely related subject for students interested in Gastronomy. Within the framework of this subject students gain fundamental knowledge about the nature and basic characteristics of components we prepare food and drink from. Theory is supplemented by laboratory work.

Aims of Knowledge of Food and Drink:

Theory:

·     to acquaint the students with the nature and characteristics of food commodities

·     to give the students a basic understanding about spirits, liqueurs and beers

Practice:

·     with the help of practical classes students gain first-hand experiences about the physical, physico-chemical, chemical and biological properties of food

·     practical classes help to develop the students’ abilities for sensory evaluation

·     on practical classes students learn about the sensory characteristics of spirits, liqueurs and beers

Important! A limited place is available. Application for the course is not guaranteed.

Course Code: MAAS0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The course aims to develop an appreciation and understanding of the individual elements of the marketing communications activities of companies, through which they can influence the market. They will learn about the communications processes and the relationship between marketing and communication, the marketing mix. The course also examines how these tools may be managed individually and as an integrated program to implement and support the marketing strategy. The latest trends and tendencies - both internationally and in Hungary - will also be discussed, as well as social and psychological factors influencing buyers' decisions.

Course content:

·     Basic concepts of communication, communication models (transactional, transmissional, cultivation, pragmatical)

·     Communications theories, and their adaptation to marketing, elements of marketing, the Communication Mix, WOMM, eWOMM, UGC

·     Corporate Identity, Corporate Communication, Corporate Design. The Image. Brands, brand building, brand safety

·     Advertising. Types of advertising (ATL, BTL, TTL, guerrilla). The influence mechanism of advertising (AIDA, DAGMAR, Rogers, Ad Force, LIKE)

·     Public Relations and publicity. Types of PR (online, offline, external, internal), crisis communication

·     Sponsorship. Role, types, domains (sports, culture, social life). Working with sponsors. Product placement, new trends in product placement

·     Sales Promotion. Trade Promotion.

·     Direct Marketing. History, development, tools. Ambassadors, influencers, loyalty ladder

·     Online communication and its impact on company communications

·     Buying and consumption. Buying and consuming behaviour. The decision making process. International and Hungarian models and trends

·     Concepts and definitions of culture. Different models of culture (iceberg, onion, bell jar). Hall, Hofstede, Tromenaars

·     Social strata, lifestyle. International and Hungarian lifestyle researches

·     Family and households. Family life cycle. Trends and changes in the structure of family consumption

Course Code: PIAS0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The theoretical aim is to know, understand and be able to use the different market research methods. Students have to prepare project as a pair work and defence it orally. The aim is to be able to design, carry out and evaluate the results of a short individual market research.

Course content:

·     Introduction to market research, basic definitions, short history and current significance. The process of market research

·     The secondary market research, knowing and understanding its role. Collecting secondary data. Its relation to the primary research

·     Designing the research sample. Planning and sizing the sample

·     Primary research. Its role and significance. Data collecting techniques and methods, their advantages and usage

·     Design the questionnaire. Its rules, types of questions. What to follow, what to avoid

·     Introduction to qualitative research. Methods and techniques of qualitative research. Observation, in-depth interviews and group discussions

·     Introduction to retail and media researches, their methodologies and technics

·     Case study evaluation

Course Code: MIUS0BA03

Lecture hours per week: 1

Tutorial hours per week: 1

ECTS: 3

Subject Description:

Course objectives are

1. To give a comprehensive overview of the Meeting Industry meeting typology.

2. To understand the MICE process from the request till the end of the meeting.

3. To create proposals for the customers, plan the costs and revenues of a meeting, learn how to pursue a profitable management of this business.

Course content:

·     The role and importance of business tourism in the tourism industry. Taxonomy. Basic notions of the meeting industry

·     Checklist of errands. Issues of organization. Schedule. Sequence of work. Errands before , during and after the event

·     Corporate Meetings’ Sessions. The Meeting Planner. The DMC-s

·     The Incentive Tours. The customers’ need. The suppliers’ offer. Organising, implementing

·     Realizing a congress from the bid book till the end. Budgeting a congress. Precalculation and settling accounts

·     Requirements of a Conference town. The role of Hungary on the corporate meetings' market

·     Requirements of a Congress Destination. The role of Hungary on the congress market. The HCB           

·     Catering at the meetings. Seating arrangement. Requirements toward suppliers

·     Organizing exhibitions, workshops, road shows

Course Code: ONIO0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The aim of the course is to provide general and specific knowledge about communication tools (advertising tools) to enable students to make the right choice of online communication platforms and use the tools properly. At the same time, to provide insight into the mechanisms (and their theoretical background) that play an important role in the creation and operation of communication strategies. It aims to give insight into the latest trends and their applicability for those who wish to convey content rather than focusing solely on the transmission of information.

Course content:

·     Theoretical basics of communication, special features of online communication. Online Advertising Basics, SEO, Google Ads

·     Major platforms of online communication I. emails, special features of eDMs, relationship marketing, marketing automation

·     Major platforms of online communication II. Blogs: are they really dead? Microblogs, Twitter

·     Major platforms of online communication III. Social media (Facebook, Instagram, Snapchat, TikTok)

·     Major platforms of online communication IV. Social media (YouTube, LinkedIn, Pinterest)

·     Major platforms of online communication V. Viber, WhatsApp, WeChat, VKontakte,

·     How to increase traffic on our website? How to convert visitors into buyers?

·     Creative writing (landing pages, URL404, GoogleAds, auto responders, FAQ)

·     Baits: "how to...?", checklists, webinars, quizzes, coupons

·     Online PR, stories

·     Inbound marketing, content marketing

·     Online media planning, programmatic

·     Novel trends: data driven marketing, AI, AR

Course Code: SZNT0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The aim of the course is to introduce students to the study of management and strategic HR issues in business in dynamically changing business environments. It includes special aspects of organisational design and related topics such as vertical and horizontal differentiation, the management process and management roles, leadership theories and styles. The role of strategic HR, and the elements of the HR process are covered in the second half of the semester. These include the question of job analysis, recruitment and selection, training and development. As a highly important aspect of organisations, we attempt to make connections between the field of HR and organisational culture. Students will learn about the formal and informal structure of organisations and how business enterprises fit into the wider environment. On the one hand students will be able to understand the many functions of organisations with special focus on HR. The basic concepts of the HR process will also be understood be students along with current organisational issues and challenges. Students will be able to identify problems related to organisational design issues and they will possess some of the most useful techniques to handle those situations as managers.

Course Code: PRSE0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The objective of the course is to develop the students’ presentation skills. The course will prepare students how to hold speeches for a larger audience, how to overcome stress and how they can deliver effective presentations. Students will learn how to structure their presentations, how to use visual aids and graphs and how to maintain the attention of the audience all through the presentation. Topics of the course include the planning of the presentation; opening and closing techniques; impact techniques; storytelling; design; facts and figures; use of voice, etc.

Course Code: PRNT0BB06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The aim of the course is to give knowledge about the concept of project- and quality management, to develop their relationship and to locate them in the corporate strategical system.

The objective of the course is to demonstrate the life cycles of a project and the timing of its functions and tasks.

The other aim of the course is to introduce the basic principles and practical tasks of quality management as the part of corporate leadership

Course content:

·     System Theory as a Tool for project- and quality management. The project- and quality management

·     Definitions of project, project life cycle, changing definitions of quality

·     Role and place of Project- and Quality Management in Strategy and Policy, Leadership

·     Project Integration Management

·     Project Scope Management

·     Project Time Management

·     Project Cost Management, Cost of Quality

·     Project Quality Management, projects at quality-conscious companies

·     Project HR and Communications Management

·     Procurement Management in Projects and Quality Assurance

·     Concepts and schools of TQM

·     Quality project frameworks (Lean, Six Sigma), and performance measurement tools

·     Project risks and risk management planning

Course Code: PUNS0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The course’s aim is to introduce the nature and the notion of public relations. To present the theories and practices behind modern corporate communication. Students will learn about communications theories, PR strategies and will study the various PR tools and channels as well as the different PR disciplines, i.e. employee relations, media relations, IR, crisis communication and public affairs.

They will be able to adapt it to profit-oriented, non-profit and governmental bodies alike.

By the end of the course, students will be able to draw and manage a communications campaign.

Course content:

·     Introduction to PR, notion of PR, definitions and conceptions

·     Communications theories

·     Communications planning

·     External and Internal PR

·     Media relations

·     Issue management

·     Political communications

·     Communications risk management

·     Crisis communications

Course Code: REIO0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The basic aim of the course is to acquire knowledge based on active, independent student work. The aim of the course is to familiarize students with the concept of recreation and the meaning and context of related content. During practice classes, learn, and experience the basics of lifestyle modification and their role in recreational organization. Acquire methodological knowledge in the recreation of different target groups. To know and experience recreational trends and their development. Students will learn about the sports and wide range of exercise activities that can be successfully used outdoors in the hall of different types of hotels.

Course content:

·     Interpretation of recreation, its social embeddedness. Basic definitions.

·     History of recreation

·     Healthy lifestyle

·     Physical recreation

·     Mental recreation

·     Wellness, fitness - recreation in tourism

·     Sports tourism

·     Indoor visit to Margitsziget hotels wellness centre

Course Code: DOEK0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

Course objectives are

1. The student will be able to identify, break down and identify emerging issues and problems in business processes.

2. The student should be able to quantify certain well-defined economic problems and problems and describe them by mathematical means.

3. Students will be able to evaluate some well-known mathematical models used to describe business processes and interpret numerical results in a meaningful and professional manner.

Course content:

•     Apply decision criteria to select the best alternative. Search for dominance among alternatives. Application of Maximin, maximax, Laplace, minimax, maximum likelihood, Bayes, Hurwicz criteria. Determining a decision matrix. Computer support for solutions

•     Representation of multi-step decision problems using decision trees. Applying the Bayes theorem to calculate the probabilities to each alternative for decision forks. Backwards evaluation procedure. Find optimal policy selecting a set of optimal decisions and calculate the expected profits

•     Assignment problem and solution with the Hungarian method. Balancing a transport problem. Introduction of a linear programming model for transport routes. Use Excel Solver to find a delivery plan with minimal total cost

•     Basic concepts of network theory. Find the shortest path in undirected graphs. Application of the Dijkstra labeling method. Finding a minimal spanning tree with Prim and Kruskal algorithms. Find the shortest path with a neighbourhood matrix. Critical path in activity networks

•     Investigation of queuing and mass service problems in systems where the arrivals are following Poisson process, the services are exponentially distributed. Calculation and analysis of performance indicators of single-server and multi-server queuing systems

Course Code: AFAI0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The course aims at guiding students through and beyond the general and regional economic characteristics of extra-European emerging countries and developing regions of the world. In the first part of the course, the students will get acquainted with the fundamentals of the main regional economic theories and also gain a brief insight to the historical background of the developing world including the impacts of decolonization and the forms of overseas development assistance). In the second part of the course, the students will get a deeper insight to the regional and economic traits of several developing regions and emerging economic powers of the world (like BRICS).

Course content:

·     The fundamentals of the regional economy

·     Main theories and location models in regional economy

·     Theoretic fundamentals of the emergence of the developing world

·     The impacts of decolonization after WWII and at present

·     The institutional regional co-operation and organizations of the developing countries

·     The role and forms of the overseas development assistance (ODA) and its importance in the inter-regional economic relations

·     Trends and re-alignment in the world economy. The BRICS group

·     Rebuilding the World Economy after WW II (2) - The Socialist Bloc

·     The regional economic aspects of Brazil, Russia, China and the newly industrialized Asian economies

·     The emerging Southeast Asia (ASEAN)

·     The regional economic aspects of India, Africa

Course Code: FEAT0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The aim of the course is to introduce students to the study of corporate social responsibility and sustainability. It includes special aspects of the relationship between economic actors and the natural environment as well as society at large. There will be discussions not only about how the principles of sustainability and responsibility help bring economy and society closer but also how distinctions can be made between various players within the economy and their roles in the sustainability agenda. By covering the area of performance and measurement within the field of corporate social responsibility a more in-depth understanding of a new paradigm will be gained by students. Students will be able to not only understand the theoretical foundations of CSR but also participate in projects related to sustainability and responsible business operation.

Course Code: KKAN0BA06

Lecture hours per week: 0

Tutorial hours per week: 4

ECTS: 6

Subject Description:

To render sound and clear understanding on small, medium, and micro enterprises and their operation and management from establishment to daily functioning as well as the introduction of issues that may arise in the course of their functioning. The aims will be accomplished by harmonizing the theory and practice of previously obtained knowledge on tourism related subjects.

Course content:

·     The importance of SMEs

·     European SMEs

·     The Strategy for SMEs

·     SME Foundations

·     Establishing a Tourism Related SME

·     Development of a Business Plan

·     Finances

·     Identity

·     Marketing

·     Revenue and Income

·     Financers and Finances

Course Code: SPEK0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Sport Tourism is one of the most dynamic developing area of Tourism. Today, when the tourism industry is changing, we need to learn how we can continue to keep up the level and meet the challenges in the sport tourism industry. As the welfare society reached a level, we met a new interest, that the people want to visit to sport events, want to do sports in other countries, or just keen to see some interesting sport arenas, or museums which they’ve seen earlier only in TV. This claim opens a lot of opportunities, which started to move people all over the World and make them spend a lot of money. This industry started to grow and spread the needs of the people. We must be ready to help people to find their needs. In this subject we will introduce how the sport tourism develop in International and domestic level as well. We’ll show you the most important sport touristic events, how it is growing, how the organisers make their business “running”. We’ll show you how to establish (or just build up) a brand new sport and bring on the market. We’ll visit to sport arenas, so the students would see the business from the inside. How to organise a top sport event, how to facilitate the event organising, meet with experts, who will talk about their job. You’ll get a lot of information about how to organise different kind of sport events. You will learn a bit about the sports marketing as well, which is a very important part of the sport events. You will get a picture how a professional Sport Club is organised. Last, but not least you will meet with one of the biggest challenges of the sport tourism today (the problem of an epidemic, like the Covid virus). How the experts try to handle this very difficult situation, which can ruin a whole industry.

Course content:

·     Relevance and place of Sport Tourism on an International and domestic level in the general touristic market

·     The most important sport touristic events in Hungary and abroad

·     The role and development of sport marketing regarding sport events and sport tourism

·     Stadium visit to Szusza stadium

·     The framework of a professional sport club and essential components for its succesfull operation (The correlation between sport tourism and football clubs through the eyes of a star footballer)

·     Organisation of sport events (through the example of the organisation and coordination of a UEFA European League football match)

·     Sport Clubs and Sports Events as economic enterprises

·     Visiting to the Hungaroring

·     Marketing aspects of Active and Passive Sport Tourism + Building Sport Event Tourism

·     Development of Sport Tourism (from the 80's till today, what is the future?)

·     Stadium visit to the Puskas Arena

·     The appearance, introduction and future of a new sport and its role in sport tourism (Teqball and Darts)

·     Event planning

Course Code: HAKT0BC06

Lecture hours per week: 0

Tutorial hours per week: 4

ECTS: 6

Subject Description:

Students work in two areas of the restaurant, the guest area, and the kitchen. At the middle of the semester, they change work areas, so they can get acquainted with the tasks of both the kitchen and the guest room.

The task is to arrange a complete dining, with preparing and serving the food. The menu, drinks are given. The kitchen staff, under the guidance of the student chef, prepares the dishes and serves them. The students, working in the guest area work under the supervision of the student head waiter. A certain number of guests are invited to dinner by students. To arrange the dining, the guest area is prepared, which means, adjust the tables, setting the tables and preparing the additional necessary tools. During dinner, aperitif cocktails are made for guests, and meals of the guests ’choice are served according to different serving methods. For the final course, the fruit is flambéed. After guests leave, they do the washing up of the used devices, put all utensils in place, and finally clean their own workspace.

Important! A limited place is available. Application for the course is not guaranteed.

Course Code: HAKT0BA06

Lecture hours per week: 0

Tutorial hours per week: 4

ECTS: 6

Subject Description:

This is a demanding and intensive course, which combines service design and experience creation with basic project management skills in the field of health, eco and sports tourism. The course mixes both project knowledge covering the basic information in these 3 areas of tourism, with lectures on service design, experience creation and basic project management. The students have to research, prepare and give a presentation on a unique tourism experience or service. As part of the course, they are divided into project teams to work on 2 tasks. The first is involves presenting an initial proposal for a project facility in either the health, sport or eco-tourism fields. The second task involves submitting a detailed business plan for their proposed facility, which should include the aims, layout, feasibility, five-year budget and start-up plan. The students are marked according to their attendance, contribution in the class, their presentation and their project work.

Course content:

·     Recap on Tourism - Basic Customer Service skills training

·     Introduction to project management - Presentational skills training

·     Service design and delivery - Breaking down tasks, Work Breakdown Structures, Networks

·     Health Tourism Definitions & products refresh - Experience creation

·     Health Tourism facility planning - Project Scheduling

·     Sport & Fitness - Planning a basic project proposal

·     Ecotourism & sustainability - Basic rules of project management

·     Planning a detailed project start-up - Negotiation and persuasion

·     Tourism Guest Profiles - Effective project team communication

·     Managing a project team - Suppliers and Vendors

·     Closing the project - Managing the project, main risks

·     Student presentations

Course Code: MAZA0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

To provide an overview on trends of tourism in Hungary and to be able to identify the major tourism destinations of Hungary. To understand the importance of geography and the effects of social or natural conditions on tourism. To examine critically the impact of tourism in Hungary and the main challenges and development possibilities of the tourism sector in each region. Students must be aware of the analysis methods of regional tourism geography and should also be able to analyse trends.

Course content:

·     Territorial units of tourism, market analysis of the Hungarian tourism regions

·     Effects of COVID-19, orography and climate of Hungary

·     Southern Great Plain Tourist Region (location, transportation, tourism statistics, physical geographical assets, attractions of tourism segments)

·     Northern Great Plain Tourist Region

·     The tourism of the Lake Tisza

·     Diversity of tourism in Northern Hungary and thematic routes

·     Richness and seasonality of tourism at the Lake Balaton region

·     Tourism geography of Central Transdanubia

·     Tourism geography of Western Transdanubia

·     Tourism geography of Southern Transdanubia

·     Tourism assets, supply and attractions of Budapest and the Central Region

·     World Heritage sites of Hungary and attractions on the Tentative list

·     Protected areas and ecotourism of Hungary

Course Code: UTES0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

This course is designed to achieve an overall basic understanding of the structure and rigid legal environment of the travel industry. Students will acquire a detailed understanding of the role of tour operators and the features of their business, as well as a strong foundation in the planning, development, costing, marketing and staffing and operation of all different types of tour operator packages. Further topics include the role of the travel industry in the larger context of tourism, market trends in outbound and inbound tourism and the legislative background of tour operation.

Course content:

·     Introduction and overview of tourism: travel products and tour operation in the world of changing market circumstances- what do we learn here?

·     Travel industry within Tourism, legal economical, environment, various travel business operations

·     Business of tour operation, market trends in outbound and inbound tourism. Tour operation vs Travel retail, Tour operation companies vs Agents

·     Stages and forms of Tour operation, Package directives, consumer protection, legal differences of package and single products    

·     Process of tour operation: Market surveys, research analysis, business opportunities, advantages, competitors and Tour Op market "enemies"  

·     Product development, product types (holiday packages, cruise packages, city breaks, long ITI tours visiting many countries, ad hoc incentive tours) tour planning, itinerary and package creations       

·     Supplier contracts, price negotiations, bulk buying, risk management

·     Calculations, costing, quotations: incoming/outgoing differences

·     Creating offers, tariffs, distribution online/offline, brochures, product promotion/selling

·     Technical preparations: booking process, supplier selection, booking sending, and starting an operation

·     Operation of the tours, amendments, cancellations, final confirmations, ITI finalisation, pre invoicing

·     Closing the tour, complaint handling, feedback reports, Final invoicing              

·     Payments, profitability check, post tour calculations, evaluations, profit ratio analysing-Process closing

Course Code: UTAS0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course objectives are

1. Identify and explain the range of distribution channels for travel and tourism products and services (Traditional, Internet, Global Distribution Systems)

2. Explore the roles and responsibilities of different online and traditional intermediaries in the chain of travel sales distribution

3. Understand the leisure and corporate travel agents' role and the range of services offered by retail travel agencies as primary intermediaries within the travel industry.

4. Understand the relationship among consumers, travel intermediaries, tourism suppliers.

Course content:

·     Structure of the travel industry - Taxonomy

·     Structure of the travel industry - Creating product on national, local and entrepreneurial level

·     Structure and types of distribution channels, Intermediaries in the distribution

·     Evolution of distribution in tourism from traditional high street shops through GDS to Internet sales system (OTA, metasearch engines etc.)

·     The features, the business and the types of the travel agencies. Leisure and business travel. Inbound, outbound and domestic travel. Marketing the product

·     Range and type of services offered by travel agencies, business requirements, appointments, legal aspects - I. Transportation (flight, train - IATA accreditation)Tours (packages and linked travel arrangements)

·     Range and type of services offered by travel agencies, business requirements, appointments, legal aspects - II. Booking accommodation, programs, foreign currency exchange

·     Travel retailers' relationships with suppliers and with other intermediaries. The new Coronavirus (Covid 19) impact on the travel industry, challenges, trends

·     Relationship among intermediaries and consumers/customers. The travel contract. Terms of contract among the tour operator the travel intermediaries and the customer

·     Business and leisure travel .Types of business travel organisations. Sales of corporate travel and MICE. The TMC-s, DMC-s, PCO-s

·     Travel agency skills and competences. The sales sequence

·     Advances of ICT applications for suppliers, intermediaries and travellers Distribution strategies. Conflicts among the actors

·     Sales of different travel agency products: inbound, outbound, domestic, corporate travel

Curse Code REAN0BC03

lecture hours per week 0

Tutorial hours per week 2

ECTS: 3

Subject Description

Processes in the electronic space make us face new psychological challenges every day. In the present state of information and communication revolution the role of advertising , impacts on the consumer and the consumer's impact on advertising has been an acute question. Psychological issues like perception, cognition, memory, learning processes, sensation and emotions have to be investigated along with social psychological aspects investigating social phenomena that determine the consumer behaviour. This course will focus on advertisements and marketing in the sphere of culture.

Course content:1

Intro: perception, cognition, memory

Space, time, meaning and the intercultural palette

Attitudes and identity

Colours, forms bodies

Heritage and tradition.Tourism marketing

Museum marketing

Music in commercials

Films and product placement

Films and trailers

Memes, memetology

Attention and memory. Cultural memory

Neuropsychology and neuromarketing

The nature of humor

Course Code: TUJA0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The anthropological approach is a basic alternative aspect of tourism studies to view all sides of human aspects that motivate and interpret human motions and existence in natural or built surroundings. All the approaches will be demonstrated by numerous practical examples. Behind the theoretical titles there are up-to-date contemporary situations to be discussed.

Course content:

·     Introduction. Theoretical frames of disciplines adequate for the study of tourism anthropology. The case of the so-called “Furcoat-Jesus” in Borja, Spain.

·     Narrative and construction of experiential knowledge: what is the tourist experience?

·     The Tourist gaze. Metaphors of culture. Cultural memory. Social representation.

·     Tourism as a group experience in terms of group mechanisms. Tourism as an individual quest.

·     Time and Space theories. Deep mapping and psycho-topography.

·     Urban spaces. Architectural phenomenology. Genius loci.

·     The lieu theories. Lieu and milieu.

·     The meaning of the exotic.

·     Staged authenticity. drama theories in tourism.

·     Landscape, memory-scape, media-scape. Escape.

·     Tourism and pilgrimage. Souvenir and relics.

·     Questions of authenticity and factiousness. Let us look upon the “Furcoat Jesus case” again.

Course Code: VAAI0BA03

Lecture hours per week: 1

Tutorial hours per week: 1

ECTS: 3

Subject Description:

The aim of the course is to introduce students to international practice and methodology of handling economic issues related to SMEs and MNEs in rapidly changing environments. It includes special aspects of international business and related special topics in standard functional areas of the enterprise. This requires special methods, information, and skills, from which students will receive horizontal as well as vertical views, a global summary and knowledge. The subject is mainly practice-orientated. During the course through a business approach to managing business entities in CEE and Europe participants will gain an understanding of the advantages of managing complex planning and assessment issues to identify critical success factors within an organization.

Course content:

·     Course overview and review of important economic and business terms; The main questions of Business Economics – The firm and its goals.

·     The Firm and its goals – The main questions of Business Economics.

·     Business Enterprises – Entrepreneurship, foundation, feasibility, business plan.

·     Business Enterprises – Foundation, feasibility, business plan.

·     Business Finance.

·     Costs and Cost Management.

·     Resource Management.

·     Pricing.

Course Code: GAAI0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The aim of the subject is to understand the role of law in general, the basic concepts, the Civil law (based on the Hungarian Civil Code) – persons, contracts, property, obligations, torts.

Labour law (main rules on rights and obligations, labour contract, warning letters)

Company law (principles, common rules, company types, members’ rights, organization of companies: supreme body, officers). Registration of companies. Bankruptcy, liquidation, winding up procedure.

Tourism related legal acts and decrees (permissions, licences, proceedings). Learning the rules of establishment licencing and management of service providers (hotels, travel agencies and other tourism related services and products.) Competition law (prevailing Hungarian legal provisions, activity and authority of the Hungarian Competition Authority, the Competition Act ). Consumers’ law.

The objective is to give a practice-based knowledge of business law and general legal terms. The goal is to make the students familiar with creating a contract, setting up or refusing claims of consumers, selecting legal forms of enterprise to start a business.

Students will learn the most important legal issues of the rules of business competition, consumers’ claims. Students will understand how to distinguish the different forms of companies, how to decide which form of the company to establish for a certain business goal, how to register, merge or wind up. Students will learn the conditions of concluding a labour contract, probation, termination of the employment.

Students get knowledge to start up an enterprise in tourism (travel agency, hotel or rural tourist accommodation) and to conclude a travel contract.

Course Code: STAI0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

This course aims to prepare students to solve real-life problems, to handle different quantitative methods and to understand Business Statistics and other subjects at MA level.

The covered material includes understanding of statistical data, indicators, data analysis, descriptive statistical tools and their applications, and the basics of probability theory.

Students acquire several skills required to practice their profession.

Learning Outcomes:

Problem solving skills in simple and practical situations;

Understanding of statistical data;

Understanding and analysis of stochastic events.

Teaching Strategies and Methods of Delivery:

Topics are covered by lectures and seminars. Students are advised to visit the lectures and obliged to participate in the seminars and to solve problems. Topics are introduced by simple examples, followed by basic theory. Handouts are distributed to help the work at the seminars. All details and materials can be found on the CooSpace-system of the course.  

Curse Code UZIO0BA03

lecture hours per week 0

Tutorial hours per week 2

 ECTS 3

Subject Description

This course aims to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Course content:

Basic elements of communication, “How to write? How to speak?”

Nonverbal communication: Lie to me!

Perception, attitude behaviour

CV, letter of motivation

How to prepare business presentation

Job interview: Types and rounds. Typical questions and required answers.

Negotiation in business

Written communication. Business letter writing

The role, place and importance of communication in business. Job interview

Course Code: KAES0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The aim of the course is to prepare the students for the challenges of the job-seeking process and to help them with its linguistic, professional and cultural issues. Further objectives are to familiarize the students with the stages of the job search, to provide the necessary vocabulary, to enable them to write CVs and motivation letters and to prepare them for job interviews. The course includes the recording and assessment of interviews.

Course Code: KAUS0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The subject introduces students to current and future role of historical residences in tourism. It further examines the cultural and historical background, the semiotic analysis of castles, mansions and palaces in Europe and in Hungary. Among the subject’s aims the diverse scale of castles’ – even multifunctional – touristic recovery plays an important role. Harmonising the often contradictory interests of a museum, an event location, a catering unit and an accommodation is highlighted as a typical challenge of castle tourism management. Topics covered include the castle heritage resources in Hungary and in Europe, the regulation of cultural heritage management and the importance of castle tourism on different levels of tourism strategies. The course focuses also on the special proprietorial and management structure, on the professional associations and financial sources of castle reconstruction and finally on the interpretational and marketing trends of cultural heritage attractions.

Course content:

·     Heritage and culture in tourism.

·     Castle: definition and historical value.

·     UNESCO World Heritage and other heritage protections systems.

·     Changes of castles' social role and legal background in the 20th century.

·     Domestic and international programs for castle utilization.

·     Heritage management, visitor management.

·     Castles and castle utilization in Hungary. Best practices. Ongoing reconstructions, utilization plans, possible impacts. 

·     Castles and castle utilization in Europe. Best practices. Ongoing reconstructions, utilization plans, possible impacts.

·     Heritage interpretation.

·     Castles and cultural marketing.

·     Visit to a castle tourism attraction.

Curse Code KENG0BA06

lecture hours per week 2

Tutorial hours per week 2

ECTS 6

Subject Description:

The purpose of the course is to deepen the students' knowledge of service and commercial marketing, thus laying the foundations for the teaching of the additional marketing-related courses of the Commercial Communication specialization. During the course, students learn about the specifics of service marketing and commercial marketing. The frameworks, more important concepts and models of the topic are discussed at the lectures, while current case studies are processed together with the students at the seminars.

Within the framework of the seminars, the theoretical lectures are contextualized with the active participation of the students. The presentation of practical examples and case studies helps a deeper understanding of the theoretical material. The topics and dates of the student presentations will be discussed with the lecturer during the semester.

Course content:

Market trends in commerce and service sectors

Service marketing - basic definitions and service products (SDL, Service design)

Characteristics of service marketing

Trends in service marketing - domestic and international examples

Service marketing mix. I. - 7P

Service marketing mix. II. - promotion and communication in service marketing

Market research in service marketing

Specific parts in service marketing (commerce, non-business, settlement, etc. marketing)

Commercial and service marketing

Consumer and sopping behavior in commerce

Marketing mix in commerce

Communication in commerce

Strategic marketing thinking in services and commerce

Course Code: KOOK0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The main goal of the course is to provide students with generic and specific knowledge on the different retail communication tools. It also aims to provide insight into the different mechanisms (and their theoretical background) which play an essential role in formulating communication strategies in advertising. It also deals with providing content instead of providing information only.

Course content:

·     Communication. Communications models. Communicative intention, information, processing information. Sensing, raising awareness. Influence, persuasion, manipulation.

·     Advertising tools and their influence mechanism Attitudes, changes in attitudes, limits of changing attitudes. The Media Mix. Actors of the media market. Advertising tools.

·     Print advertising. Types of print advertising. Typographical features (font types, sizes, etc.). Main characteristics of texts used in print advertising.

·     Films. Reference and goodwill films. Storytelling in advertising - offline & online stories.

·     Television as an advertising vehicle. General features, tools for grabbing attention in TV commercials.

·     Print media advertising. Types of print media advertising, their main characteristics. Advertising in the press & their online equivalents.

·     Direct Mail. General characteristics of DM letters. Writing a good DM letter. Electronic DM letters, eDMs.

·     POS, POP advertising. Main features of POS, POP advertising, their advantages and disadvantages. POP, POS tools, possible future trends.

·     Radio as an advertising vehicle. General features of radio adverts. Mnemotechnic tools.

·     Out of Home advertising. Main types and features of OOH advertising. Billboards and their online equivalents. Other OOH tools.

·     Trade fairs and exhibitions. Types of trade fairs and exhibitions. Organizing trade fairs.

·     Content marketing introduction & tools.

·     Viral marketing, new trends and creativity.

·     Influencer marketing.

Course Code: KOAI0FA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

Course objectives are

1. Future orientation, Strategic planning, Annual planning. Operational, divisional planning, Stuff targeting. CAPEX return, Company, business valuation.

2. Actual (present) and plan orientation, Income, asset, gearing calculation. Variance analysis, Pricing, Transfer pricing, Break-even analysis, Performance analysis. Cash management, Sensitivity analysis.

Course content:

·     Introduction to controlling, definitions, terminologies, controlling tools.

·     Structure of financial reports and statements, ratios.

·     Strategic financial plan formulation.

·     Operational plan formulation.

·     Revenue planning and analysis.

·     Direct cost planning and analysis.

·     Non - direct cost planning and analysis.

·     Profit and break even planning and analysis.

·     Investment and funding.

·     Cash Management.

·     Project controlling.

Course Code: KRNG0BA03

Lecture hours per week 2

Tutorial hours per week 0

 ECTS: 3

Subject Description

Expanding the theoretical and practical skills learned in the basic marketing courses. To learn about the creative and cultural industries and their charactersitics.

Introduction to new methods and techniques of kerative and cultural industrial marketing

Develop students' teamwork, systemic thinking and creativity

Course content:

Definition an sectors of the CCI

Characteristics of the creative and cultural industries (CCI) - differences and similarities with other sectors

CCI companies - characteristics, management, peration

Characteristics and consumer behaviour of consumers in the creative and cultural sector

The role of the state in supporting creative and cultural industries - support and regulatory instruments

Marketing strategies of CCI companies

Basics of CCI marketing, CCI marketing-mix - 4P, 7C, 4E

CCI marketin communicaton - communication-mix in CCI

CCI marketing trends, processes

Online and digital CCI marketing assets and trends

CCI in Hungary

Hallyu - a good practice of the national and entreprenurial success of CCI

Evaluation

Course Code: CEOK0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The course introduces the economic, social and political structure of the destination country/countries and presents their special features in the field of tourism. The subject discusses cultural aspects as well as the most important tourism regions and tourist destinations in the given country. Students can choose from the following courses: 1. The United Kingdom; 2. The United States; 3. London - Rome - Paris

Course Code: GAET0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The course aims at guiding students through main currents and trends in economic history of the world in order to understand economic structures of modern times. It investigates the major periods of historical development, their reasons, features and contribution to the evolution of world economy. An emphasis will be given to economic issues in the key areas of growth, economy and finance, globalization, and the sources of conflict and cooperation in international political economy.

Course Code: KOAN1BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The general aim of the course is to acquaint students with the basic microeconomic concepts and contexts that determine the functioning of economic life. We focus on concepts that are essential in business training for understanding economic processes and acquiring professional knowledge. During the course, economic theory will be contrasted with real life events, thus creating practical knowledge about modern day market economy.

Course Code: OKUS0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

This course will introduce students to the history, concepts, principles, marketing, planning and management of ecotourism activities and development which promote cultural and environmental awareness and local economic benefits.

Course content:

·     Introduction. Discuss about 2 objectives: 1) What is "ecotourism," and how did it evolve? 2) How ecotourism has been used as a tool for conservation and sustainable development.

·     The Ecotourism Market. In this class discuss about 2 objectives. 1) Who is the ecotourist and what are they seeking in a vacation? 2) Understanding all the market players-from travel agents to non-profits.

·     Components of ecotourism: 1) Ecotourism and economic benefits; 2) Ecotourism and social benefits.

·     Community‐based tourism: 1) Community‐based tourism management; 2) Monitoring the success and impacts of community‐based tourism.

·     Eco-Entrepreneurship. This class deals with 2 objectives 1) who are this eco entrepreneurs and how they are related to ecotourism 2) Eco entrepreneurship business model for doing ecotourism business.

·     How does the ecotourism industry work? By end of this topic, you will understand: 1) What distinguishes the Eco travel market from mainstream travel? 2) What are the trends in the Eco tour/Eco lodge market that attracts customers? 3) What does the private sector need from government to succeed?

·     Destination marketing techniques that work for ecotourism destination. objective of this class is to understand Marketing techniques for ecotourism destination: 1) Identifying your niche; 2) Familiarizing specialty travel vendors with your sites; 3) Developing itineraries that meet demands of Eco tour operators; 4) Getting media exposure; 5)Trade fairs and conferences worth attending.

·     Stakeholders in ecotourism.

·     Educating the ecotourist: 1) Keeping travellers interested and enthusiastic; 2) Education and interpretation techniques.

Course Code: KESE0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course objectives are

1. Students get the information and knowledge that necessary and important to set up a commercial unit.

2. Students get acquainted with methodological processes and analysis that promote business success.

Course content:

·     Establishing a Commercial Unit opportunities.

·     Legal questions of company establishing.

·     Start with WHY.

·     Vision - Mission – Strategy.

·     Strategy creation steps and process.

·     Determining the target market.

·     Strategy analytical tools.

·     Sustainable development and environmental protection.

·     CSR activity and the Responsible company.

·     Costs calculations and planning.

·     Income statement plan.

·     Marketing plan.

·     Opening Action plan.

·     Final portfolio.

Course Code: EUAS0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The subject gives a comprehensive overview of development and tendency of the European Union in commerce.

The aim is to develop general knowledge and understanding of European policies, understanding European integration and rules in commerce, understand its problems and perspectives. At the end of the course students will be able to analyse EU integration, find relations within trade policy.

Course content:

·     The EU in the international system, general overview.

·     Regional economic cooperations in the globalizing world (ASEAN, MERCOSUR etc.)

·     History and development of European integration, European trade policy.

·     The institutional structure of the European Union.

·     Decision-making and legislation in the European Union.

·     EU treaties (T.R., SEA, TEU, T.A., T.N., T.L.)

·     EU Common commercial policy, Principles, institutional framework problems, instruments.

·     Common trade policy and the EU’s external relations.

·     EU and its internal, external issues: Brexit, relation with US, China.

·     Preparation of the final project: simulation of a trade problem, preparation for the presentations.

·     Current issues. Discussion about the future of the integration project. "Quo vadis Europe?"

Course Code: RENT0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course objectives are

To give a comprehensive overview of the role of event management in the meeting industry. Understanding the theoretical issues of the organization and management issues of different types of events.

To understand the event organizing process from conception to implementation including budgeting and contracting.

Students will be coached on how to design, plan and operate different types of events, evaluate suppliers' offers, acquire sponsors and cooperate with local authorities.

Course content:

·     The role of event management in the meeting and tourism industry

·     Taxonomy and different types of events. MICE, tourism, cultural and gastro/catering events. Non-tourism related events: wedding, sports etc.

·     Types of organizers: (Destination management company, marketing agency, travel agency, professional conference organiser). Types of event venues

·     Public relations and promotions, fundraising and sponsorship

·     Important suppliers and support for events (IT, instalments, graphic studios etc.)

·     Bidding, negotiating and contracting (with meeting planner, DMC and suppliers / RFP, briefing, evaluation of requests, putting together quotations, correspondence etc).

·     Sustainability in event management

·     Case studies: event management, wedding management, festival management, sport event management

·     New trends of Event Management

Course Code: VENT1BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

A general introduction to the management of catering units or F&B departments. The aim is to describe and analyse hospitality and restaurant industry; to determine and understand the common features of catering operations; and to make students prepared for future business development. Beside the overall industrial market analysis and the conditions of business establishment, the subject identifies 7 inter-related spheres of restaurant operation those contribute the most to guest satisfaction. Each sphere: menu design, prices, staff, atmosphere, other services, marketing & web, accountability has both scientific theoretical and day-to-day business practice approaches. The subject provides up-to-date knowledge and insight for those who are considering a managerial career at commercial food service units and for those are interested in business development.

Course Code: VENT3BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The major aim of the course is to implement Food and Beverage Management 1 and 2 courses’ knowledge into business planning. Students carry out the business plan chapter of a non-existing imagined or desired restaurant unit. There are two conditions only: it must be a warm meal serving catering unit and it must be located outside Budapest. The last condition aims to discover competitive destinations and towns in the country and to recognize local guest needs and business possibilities, moreover, to foster the co-evolution of hospitality businesses at a local and regional level. Another aim of the subject is to face students with the possibilities, constraints and difficulties of business planning. After completing the course, students are able to see business models at everyday micro level, and to understand better the economic circles.

Important! A limited place is available. Application for the course is not guaranteed.

Course Code: GENG0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The aim of the course is to enhance the spatial knowledge of the students. In business education spatial problems are hardly discussed. This course aims to give a theoretical, conceptual and methodological framework for students in field of geographical methods and spatial analysis.

After successfully fulfilment of the course students will be able to see the spatial dimensions of marketing, and will be able to prepare spatial market analysis.

Course content:

·     Old and newer spaces and places - some theoretical foundations.

·     Space in marketing - Place and beyond.

·     Spatial markets - classical and mew models.

·     Optimal site location - geodemographics and classic models.

·     Optimal site location - GIS methods.

·     Spatial analysis - methods and data sources.

·     Geomarketing - market research in space.

·     Spatial data sources.

·     Examples of geomarketing - previous research results.

·     Students' presentations.

Course Code: CSKT0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The students do research within the framework of a real process of dissertation writing concentrating the topics of the thesis. The participants of the course work in teams when doing the research and prepare the final report on the topic.

Project” means that the students have to work for the realisation of clearly defined task(s) in order to complete the research and the objectives of the project and to develop the students’ managerial competence and skills by experimental learning i.e.: “learning by doing”.

Indirectly the “Students’ Project” program wants to simulate in advance that process of writing the dissertation based on the theoretical knowledge, the secondary and primary research executed by the student. The students practise working in groups and cooperating with each other in the framework of teams.

Course Code: EGAS0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The course provides students choosing the Health, Eco, and Sport Tourism specialization with a comprehensive knowledge of food, the associated food safety risks, and the role of nutrition in maintaining health. The subject conveys up to date science-based food and nutrition knowledge. Students taking the class will gain an understanding of food science and nutrition basics, link between food ingredients, diet and diseases; they will have insight into evidence-based nutrition and results of recent national diet surveys. Students will learn about the most common alternative diets, their food composition, their effects on health, and the characteristics of some eating disorders. Food allergies, food intolerances, their regulations and obligations in hospitality are treated with special attention. Students will learn about the requirements of “free” (gluten-free, lactose-free, sugar-free, etc.) catering. Topics include the most important food safety issues related to hospitality. Sustainability issues also emerge, with a particular focus on catering and nutritional aspects.

Course Code: ORUS0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

Heritage tourism will be investigated from a special angle of an up-to-date perspective of heritage interpretation which has lately been looked upon as a separate research, that studies how visitors and tourists see, decode and understand signs, logos, forms, narratives and visual messages depicting natural or built heritage in a register of a mutual communication. On the other hand, place branding wishes to formulate messages for potential visitors and consumers that appropriate the widest possible stimuli. In this respect the topic should be investigated from the points of view of marketing, aesthetics and picture anthropology, cultural registers, IC, and the psychology of perception, cognition, experience, and memory. 

The aim is to achieve an awareness of visual and textual coding and decoding, a knowledge of contemporary ‘consumption’ of culture and heritage.

Each topic will be considered a’propos concrete sites and cases.

Course content:

·     Heritage places, interpretation. Whose tradition is it? Heritage and emotions. Cultural memory.

·     Engaging citizens. Target –group orientation. The study of the visitor’s perception and cognition.

·     Experience economy. Memory studies. The pre-packed memories. Contested heritages.

·     Religious heritage tourism.

·     The museum: how to re-interpret the museum? Museum metaphors: cemetery or garbage? The space of streams in built surroundings.

·     New forms of exhibitions: what can be exhibited? What are we interested in? The boring museum vs interactive visits.

·     Visitors’ studies.

·     Levels of messages: interpreting the language of images, designs, materials and architecture. Space, form and matter. 

·     Time and space. Time in space. The effect of the duration of perception. Eyetracking.

·     Place branding and souvenirs. Adequate and inadequate signs. Can you put Shakespeare’s head on an ashtray? Cults and interpretation.

·     Social contents sensitivity, meanings and messages. What essences call visitor’s attention?

·     Forgery and Kitsch. The artistic value. Questions of ethics.

·     Understanding the exotic.

Course Code: VETE0BB03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

This subject provides the students with theoretical knowledge and some practical skills that create special events in the 21st century lean on the gastronomical traditions and values of long past and recent past of the Hungarian and some of the international hospitality industry

Aims: To gives knowledge to the students about the Hungarian and partly of the international history of the catering and gastronomy, generally its features, and its appearances in the specialized and imaginative literature.

Course Code: SZAS0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Students learn about the similarities and differences between Commercial Hospitality and Hotel Food and Beverages. They learn about different areas of the Hotel Food and Beverage department, and they get to know the different positions and tasks.

They become familiar with specific aspects of offer design, the F&B pricing, and the methods of headcount and wage management. They learn about calculating manning, planning weekly schedules, and budgeting personal expenses.

They learn about developing the ability to plan, implement, and control business goals in hotel hospitality.

Students get to know purchasing processes and inventory management.

They learn Food and Beverage control, analysis of income and expenditure, establishment and maintenance of standards, control the pricing, and post-operation management.

Course Code: VANAN3HHC10

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 4

Subject Description:

The aim of the course is to make students acquainted with the most important events of Hungarian history from prehistory to the 20th century. It also introduces Hungarian culture, "high" culture as well as some aspects of everyday life in Hungary including customers, traditions and symbols. Students are also shown parts of central Budapest from a historical perspective. The course will help international students understand Hungarian culture, find historical explanations for conemporary social, political and cultural phenomena and communicate with Hungarian people more efficiently.

Course Code: INIO0BB03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The course describes and explains different culture models and cultural dimensions, which help, define and understand cultural differences. Its aim is to familiarize the students with the results of intercultural communication research; to raise the level of their cultural awareness and to prepare them to cope with communicational situations in doing business at an international level. The activities during the course develop students’ ability to recognize and tolerate cultural differences, and prepare them to use new knowledge in making cross-cultural communication more efficient.

Course Code: NEAN0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The purpose of this course is to provide a comprehensive overview of modern international economics. It also aims to help students better understand principles of international economic issues. International economics considers not only the international trade perspectives but it also stresses the importance of international division of labour and factor flow. A special emphasis is put on international monetary policy and related issues too (exchange rates, financial crisis). It develops a theoretical framework for the analysis of the determinants of international capital flows and trade imbalances as well as nominal and real exchange rates. It is also the objective of the course to demonstrate to students that economic theories may only be interpreted within the socio-economic structure of a given historical period and economic historical perspectives cannot be excluded from the studies. The insights provided by these theoretical frameworks will enable us to discuss topics such as debt crises in Latin American countries, the single currency in Europe and many more. By the end of the course students should be familiar with the theoretical underpinnings and methods of analyses of economic problems in an international context. They also will be able to evaluate international economic trends and the channels through which they may have impact on economic developments. Finally, the course is supposed to make students able to put theoretical knowledge into practical use through analysis.

Course Code: NEJZ0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The aim of the course are

1. To provide an overview on tourism trends in the World and to be able to identify the major tourism destinations.

2. To understand the importance of geographical elements and the effects of social or natural conditions on tourism.

3. To examine critically the impact of tourism in the World and the main challenges and development possibilities of the tourism sector in each UNWTO region. Students must be aware of the analysis methods of regional tourism geography and should also be able to analyse trends.

Course content:

·     An Introduction to Tourism geography - world tourism regions, trends, transportation, sending and receiving countries, shifts in contemporary tourism, natural factors of world tourism, effects of Covid-19.

·     Asia and the Pacific region - with focus on the tourism specialities of Guam and New Zealand.

·     Africa and the tourism specialities of South-Africa.

·     Middle East - Turkey and the Halal tourism in focus.

·     Tourism geography of the Caribbean – the role and differences of cruise tourism, all inclusives, yachting and diving tourism.

·     Tourism geography of Central America – tourism sustainability in ancient archeological sites.

·     Wine tourism in Latin-America.

·     Central-Eastern Europe

·     Europe - Mediterranean subregion

·     Western Europe

·     Northern Europe

Course Code: FEAI0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Tourism is one of the largest global industries and a major source of cross-cultural interactions and cultural change. This course provides an introduction to the concepts of tourism as an economic activity and develops an understanding of the structure, organization and interdependence of the various sectors and stakeholders of today’s tourism industry. Topics include tourism demand (traveller trends) and all components of tourism supply, tourism’s economic, environmental, and social benefits and impacts on local communities and environments, as well as providing a larger global perspective on sustainability issues related to travelling as it affects climate change.

Course content:

·     LECTURE: Introduction: Defining Tourism, Tourists & Travelers; Conceptual Framework; Players in Tourism; Importance of Tourism; Tourism Facts/Figures. SEMINAR: Introduction to Course/Objectives/Expectations, Ice-breaking Exercise; Tourism Game.

·     LECTURE: Sustainable Tourism I: Historical Background; Definitions; Principles of Sustainability; Tourism Impacts; Ecological Footprint. SEMINAR: Distinction between Visitors & Travellers Exercise; Systems of Tourism Exercises/ VIDEO- History of Tourism.

·     LECTURE: Sustainable Tourism II: Climate Change and Tourism; The Challenges of Sustaining Tourism; UNWTO Sustainability Goals, Mass Tourism vs. Alternative Forms. SEMINAR: Mini Assignment #1-Ecological Footprint (Individual in-class presentations).

·     LECTURE: Destinations: The Nature & Role of Destinations; Destination Management Organizations (DMOs); Destination Trends. SEMINAR: Mini Assignment #2- UNWTO SDGs. This is a group assignment that will be handed in Week 5.

·     LECTURE: Tourism Demand I: The Nature of Tourism Demand; Tourism Motivational Theories; Tourism Consumer Behaviour; Time and Income restrictions. SEMINAR: Mini Assignment #3- Destination Audit. This is a group assignment that will be presented Week 6.

·     LECTURE: Tourism Demand II: Decision-making Process in Tourism; The Tourism Experience (Consumption); Tourist Typologies; Trends in Tourism Demand. SEMINAR: Presentation of Mini Assignment #3.

·     LECTURE: Tourism Supply I: Accommodation; Attractions. SEMINAR: Mini Assignment #- Tourism Demand/Motivation. This is a group assignment to be handed in Week 9.

·     LECTURE: Tourism Supply II: Transportation. SEMINAR: In-class exercises and videos.

·     LECTURE: Tourism Supply III: Travel Intermediaries; Organizing the Tourism Supply- Product Integration; Tourism Enterprise Cooperation (Strategic Alliances). SEMINAR: Mini Assignment #5- Tourism Supply. This is a group assignment that will be presented in Week 11.

·     LECTURE: Economic Impact of Tourism: Tourist Spending; The Multiplier Concept; Economic Leakage. SEMINAR: Presentation of Mini Assignment #5.

·     LECTURE: Environmental & Socio-cultural Impacts of Tourism: EIA (Environmental Impact Assessment); Over tourism; Impact of Negative Events on Tourism Destinations. SEMINAR: Mini Assignment #6- Economic Impact of Tourism. Group assignment to be handed in Week 13.

·     LECTURE: Specialty Areas of Tourism: Religious/Spiritual; Ecotourism; Cultural/Heritage; Gastronomy; Sports; Film; Dark Tourism. SEMINAR: Group Project Presentations.

·     LECTURE: Tourism Policy: The Role of Government, Information Technology in Tourism

·     Review and Exam Prep. SEMINAR: Group Project Presentations.

Course Code: TUAI0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The students will acquaint with the result of tourism market share by regions and country of destinations. The course also discusses the forecasts in world tourism.

To provide an overview of international tourism in the world,                         

To highlight the key trends in international tourism,                                            

To introduce the world’s top tourism destinations,                                             

To evaluate outbound tourism by regions and top spenders.                                                                                                         

Course content:

·     Development of international tourism, UNWTO steps for unification of measurements, tourism satellite accounts

·     Large tourism regions, their role in world tourism

·     Tourism in Europe; trends. Europe as a travel destination. Regulations in Europe

·     Sub-regions within Europe, comparison of the regions              

·     Asia-Pacific: the fastest developing region, future trends

·     Sub-regions in Asia; China: characteristics, China-Hungary connections in tourism

·     America and its sub-regions

·     Africa and its sub-regions

·     Middle East, Gulf states           

·     Changes in supply, differentiation in tourism products. Changes in demand and consumer behaviour in recent years

·     Sustainable tourism development (“overtourism”, EU actions)

·     Destination development (international examples)

Course Code: MANG0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course objectives are:

1. To introduce the nature and the notion of marketing. Students will learn about marketing approach and attitude and will know marketing's role in modern corporate management.

2. Students will know and understand the complexitiy of marketing, its benefits and possibilities. By the end of the course students will be able to plan and manage a marketing campaign.

3. During seminar hours students will collect, present and discuss case studies to the main marketing areas. They will learn how to adapt theories to corporate practice.

Course content:

·     Introduction to marketing, marketing thinking and approach.

·     Definitions and conceptions.

·     Consumer behaviour.

·     Business to business marketing.

·     Marketing information system, marketing research.

·     Marketing strategies.

·     Market segmentation.

·     Product and service policy.

·     Pricing policy.

·     Distribution channels policy.

·     Promotion, marketing communications.

Course Code: SZNT0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The aim of the course is to introduce students to the study of management and strategic HR issues in business in dynamically changing business environments. It includes special aspects of organisational design and related topics such as vertical and horizontal differentiation, the management process and management roles, leadership theories and styles. The role of strategic HR, and the elements of the HR process are covered in the second half of the semester. These include the question of job analysis, recruitment and selection, training and development. As a highly important aspect of organisations, we attempt to make connections between the field of HR and organisational culture. Students will learn about the formal and informal structure of organisations and how business enterprises fit into the wider environment. On the one hand students will be able to understand the many functions of organisations with special focus on HR. The basic concepts of the HR process will also be understood be students along with current organisational issues and challenges. Students will be able to identify problems related to organisational design issues and they will possess some of the most useful techniques to handle those situations as managers.

Course Code: POIA0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The „political science” course gives a general insight both into the theoretical questions of the discipline – like the nature of the power or the notion of the democracy – and into the practical aspects of the governmental systems functioning. Special emphasise is put on the constitutional structure and decision making procedures of the Hungarian governmental system. The lectures include the issues of political parties, voting systems, the political ideologies and the political culture. Essential to this course is also a short overview of the current international politics, such as the institutional functioning of the European Union.

Curse Code EUAS0BA03

lecture hours per week 2

Tutorial hours per week 0

 ECTS: 3

Subject Description

The subject gives a comprehensive overview of development and tendency of the European Union in commerce.

The aim is to develop general knowledge and understanding of European policies, understanding European integration and rules in commerce, understand its problems and perspectives. At the end of the course, students will be able to analyse EU integration, find relations within trade policy.

Course content:

The EU in the international system, general overview

Regional economic cooperation in the globalizing world (ASEAN, MERCOSUR etc.)

History and development of European integration, European trade policy

The institutional structure of the European Union

Decision-making and legislation in the European Union

EU treaties part 1, (T.R., SEA)

EU treaties part 2 (TEU, T.A., T.N., T.L.)

EU Common commercial policy, Principles, institutional framework problems, instruments,

Common trade policy and the EU’s external relations

EU and its internal, external issues: Brexit, relation with US, China

Preparation of the final project: simulation of a trade problem, preparation for the presentations

Presentations, simulation

Current issues. Discussion about the future of the integration project. "Quo vadis Europe?"

Course Code: ARDE0BA03

Lecture hours per week 1

Tutorial hours per week 1

 ECTS: 3

Subject Description

The core function of the course is to familiarize yourself with institutes and techniques of Price Risk Management futures markets, stock and commodity exchanges:

1. Commodity and Stock Exchanges and the Price risk Management

2. Exchange trading techniques and participants

3. The role of Futures and Options in Hedge and Investment

Course content:

The Prompt Business; The role of the Commodity & Stock Exchange in international business

The Cash Forwarding Business; The To-arrive contract, the Forwarding and the Futures

The Futures & the Hedge; The standardization and the “Contract”

The Short and the Long Hedge

The Delivery; The triangulation; The Basis;

The Financial Futures; The role of Currency Hedge and examples for trading practice

International documents: Securities and non-securities documents

International documents: Securities and non-securities documents

Stock exchanges in Price Risk Management

The Speculation ~ Investment; The main elements of speculation, Chartists and Fundamentalists

The Option Technique; Types of Options; Put and Call; Hedge and Speculation

Trading Techniques; The Electronic and the Open out-crying techniques

The Role of Futures in Trade-financing; The Lombard financing and the hedge

The Futures in Business Calculation; Combinations of Futures Techniques in trading practice

The most important Exchanges; The Brokerage Company

Summary

Course Code: PRSE0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The objective of the course is to develop the students’ presentation skills. The course will prepare students how to hold speeches for a larger audience, how to overcome stress and how they can deliver effective presentations. Students will learn how to structure their presentations, how to use visual aids and graphs and how to maintain the attention of the audience all through the presentation. Topics of the course include the planning of the presentation; opening and closing techniques; impact techniques; storytelling; design; facts and figures; use of voice, etc.

Course Code: PSIA0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

This course is designed to introduce students to the basics of psychology with especial focus on challenges students will meet in their professional lives.

Course content:

·     Introduction: Fields and methods of psychology. Our social selves and group dynamisms.

·     The presence of others .Social stimulation. Internalization. Competition, cooperation, aggression and empathy.

·     Impressions, stereotypes, individualization, attribution.

·     Norms, roles and social identity .Social intelligence.

·     Motivations and emotions. Hidden emotions.

·     Perception. Attention.

·     Memory.

·     Thinking and language.

·     The personality. Traits. Personality disorders.

·     Perception and cognition.

·     Learning and conditioning.

·     Stress and resilience.

·     Psychological disorders. Therapies.

Course Code: DOEK0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

Course objectives are

1. The student will be able to identify, break down and identify emerging issues and problems in business processes.

2. The student should be able to quantify certain well-defined economic problems and problems and describe them by mathematical means.

3. Students will be able to evaluate some well-known mathematical models used to describe business processes and interpret numerical results in a meaningful and professional manner.

Course content:

•     Apply decision criteria to select the best alternative. Search for dominance among alternatives. Application of Maximin, maximax, Laplace, minimax, maximum likelihood, Bayes, Hurwicz criteria. Determining a decision matrix. Computer support for solutions

•     Representation of multi-step decision problems using decision trees. Applying the Bayes theorem to calculate the probabilities to each alternative for decision forks. Backwards evaluation procedure. Find optimal policy selecting a set of optimal decisions and calculate the expected profits

•     Assignment problem and solution with the Hungarian method. Balancing a transport problem. Introduction of a linear programming model for transport routes. Use Excel Solver to find a delivery plan with minimal total cost

•     Basic concepts of network theory. Find the shortest path in undirected graphs. Application of the Dijkstra labeling method. Finding a minimal spanning tree with Prim and Kruskal algorithms. Find the shortest path with a neighbourhood matrix. Critical path in activity networks

•     Investigation of queuing and mass service problems in systems where the arrivals are following Poisson process, the services are exponentially distributed. Calculation and analysis of performance indicators of single-server and multi-server queuing systems

Course Code: DOEK0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

Course objectives are

·     The student will be able to identify, break down and identify emerging issues and problems in business processes.

·     The student should be able to quantify certain well-defined economic problems and problems and describe them by mathematical means.

·     Students will be able to evaluate some well-known mathematical models used to describe business processes and interpret numerical results in a meaningful and professional manner.

·     Course content:

·     Apply decision criteria to select the best alternative. Search for dominance among alternatives. Application of Maximin, Maximax, Laplace, minimax, maximum likelihood, Bayes, Hurwicz criteria. Determining a decision matrix. Computer support for solutions.

·     Representation of multi-step decision problems using decision trees. Applying the Bayes theorem to calculate the probabilities to each alternative for decision forks. Backwards evaluation procedure. Find optimal policy selecting a set of optimal decisions and calculate the expected profits.

·     Assignment problem and solution with the Hungarian method. Balancing a transport problem. Introduction of a linear programming model for transport routes. Use Excel Solver to find a delivery plan with minimal total cost.

·     Basic concepts of network theory. Find the shortest path in undirected graphs. Application of the Dijkstra labelling method. Finding a minimal spanning tree with Prim and Kruskal algorithms. Find the shortest path with a neighbourhood matrix. Critical path in activity networks.

·     Investigation of queuing and mass service problems in systems where the arrivals are following Poisson process, the services are exponentially distributed. Calculation and analysis of performance indicators of single-server and multi-server queuing systems.

Course Code: FEAT0BA03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

The aim of the course is to introduce students to the study of corporate social responsibility and sustainability. It includes special aspects of the relationship between economic actors and the natural environment as well as society at large. There will be discussions not only about how the principles of sustainability and responsibility help bring economy and society closer but also how distinctions can be made between various players within the economy and their roles in the sustainability agenda. By covering the area of performance and measurement within the field of corporate social responsibility a more in-depth understanding of a new paradigm will be gained by students. Students will be able to not only understand the theoretical foundations of CSR but also participate in projects related to sustainability and responsible business operation.

Curse Code KIAN0BA03

lecture hours per week 0

Tutorial hours per week 2

ECTS 3

Subject Description

The course aims to familiarise students with Internet-based innovations and technological developments that can be tracked in commerce

Students will be able to identify the relationship between the use of disruptive technologies and business processes

They also will be able to plan and manage the application of Internet-based technologies in the wholesale and retail segments of the supply chain

Course content:

Industry 4.0, Retail 4.0, Internet-based economy

Omnichannel commerce basics

Analysis of platforms, marketplaces

Artificial intelligence based technologies in retail

Omnichannel retailing in the supply chain

Digitalisation in business, store-level selling

E-logistics

Warehouse and inventory management

Data warehouses, data analysis

Case study I.

Processing a case study II.

Course Code: UTSE0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course aims are

1. To identify and explain the range of distribution channels for travel and tourism products and services (Traditional, Internet, Global Distribution Systems);

2. To explore the roles and responsibilities of different online and traditional intermediaries in the chain of travel sales distribution.

Course content:

·     The travel product. The travel market. Taxonomy.

·     Structure of the travel industry. Creating product on national, local and entrepreneurial level.

·     Structure and types of distribution channels, Intermediaries in the distribution.

·     Evolution of distribution in tourism from traditional high street shops through GDS to Internet sales system (OTA, metasearch engines etc.)

·     The features, the business and the types of the travel agencies. Leisure and business travel. Inbound, outbound and domestic travel. Marketing the product.

·     Range and type of services offered by travel agencies, business requirements, appointments, legal aspects - I. Transportation (flight, train - IATA accreditation)Tours (packages and linked travel arrangements).

·     Range and type of services offered by travel agencies, business requirements, appointments, legal aspects - II. Booking accommodation, programs, foreign currency exchange.

·     Travel retailers' relationships with suppliers and with other intermediaries. The new Coronavirus (Covid 19) impact on the travel industry, challenges, trends.

·     Relationship among intermediaries and consumers/customers. The travel contract. Terms of contract among the tour operator the travel intermediaries and the customer.

·     Business and leisure travel .Types of business travel organisations. Sales of corporate travel and MICE. The TMC-,DMC-s, PCO-s.

·     Travel agency skills and competences. The sales sequence.

·     Advances of ICT applications for suppliers, intermedieries and travellers Distribution strategies. Conflicts among the actors.

·     Sales of different travel agency products: inbound, outbound, domestic, corporate travel.

·     Opening T.O. websites for discussion. Summary of the course.

Course Code: ELNT0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course aims are

1. Students learn to build sales strategy, sales program planning and sales force organization.

2. Students learn to invent and manage the sales process and how to make sales forecast.

3. Students learn to develop compensation and motivation structure of the sales force and to get ability managing human issues in sales management.

Course content:

·     Introduction into Sales management. Basics and definitions of sales management, its place in corporate management.

·     Sales strategy. Participants of sales system; Marketing and sales strategy in different stages of the retail life cycle. 

·     Sales process Planning and evaluating the steps of sales process; Sales Approach. Typical Purchasing process . Essential Activities of Sales Process.

·     Structure and functions of Sales force organisation. Outsourcing analysis.

·     Planning of sales, forecast analysis. Methods of long term and short term forecasting. Pricing strategy; Purchasing power estimation; planning of sales volume.

·     Measurement of sales representatives performance. Quota system for sales representatives. Objective and subjective methods of evaluation. Quotas.

·     HR aspects of Sales management  - Recruitment and Selection. Performance evaluation, motivation.

·     Employer brand - Corporate brand - and their effects on sales.

·     Factors influencing customer decision.

·     Negotiation technics in sales.

·     Online vs. Offline sales.

·     Omnichannel vs multichannel.

·     Buyer persona.

Course Code: KKAN0BA06

Lecture hours per week: 0

Tutorial hours per week: 4

ECTS: 6

Subject Description:

To render sound and clear understanding on small, medium, and micro enterprises and their operation and management from establishment to daily functioning as well as the introduction of issues that may arise in the course of their functioning. The aims will be accomplished by harmonizing the theory and practice of previously obtained knowledge on tourism related subjects.

Course content:

·     The importance of SMEs

·     European SMEs

·     The Strategy for SMEs

·     SME Foundations

·     Establishing a Tourism Related SME

·     Development of a Business Plan

·     Finances

·     Identity

·     Marketing

·     Revenue and Income

·     Financers and Finances

Course Code: SZIA0BD03

Lecture hours per week: 2

Tutorial hours per week: 0

ECTS: 3

Subject Description:

This course is designed to closely follow the latest phenomena and theories of sociology from various points of views of different academic fields making the focus interdisciplinary. In the theoretical framework of the given topics very practical issues are investigated in order to understand trends and scenes that change extremely quickly. While examining the latest phenomena in comparison to the ones that seem to fade away students are encouraged to create an understanding of what sociology studies means in cross sections of time, space and differences. Meanwhile a main aim is to help young people gain a self-reflective, critical and creative interpretataion about the changing world around them.

Course content:

·     Introduction: terrains of approach. Sociology, psychology, anthropology, arts, architecture, literature, religious studies.

·     Intercultural background and globalisation. The 'cultural turn'. The 'spatial turn'.

·     Euro-centic attitude. The 'us and them dichotomy' 1. Orientalism and Postcolonial discourse.

·     Euro-centric attitude. The so-called 'contact zones'- Social representation.

·     Religion in modern Society.

·     Gender and sexuality.

·     Race, ethnicity and racism.

·     Aging and illnesses.

·     Birth and death.

·     Families and social structure.

·     Conformity, deviance and crime.

·     Education and LLL.

Course Code: FUNT0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The international spa manager’s training course covers all of the basic information, skills and knowledge essential to manage a spa operation. The course is divided into 2 sections, the first is knowledge orientated, covering the essential information that a spa manager should be aware of (i.e. definitions, types of spas, different products, the history etc.) the second section of the course focuses on different areas of management; personnel, sales, health and safety etc.

Course content:

·     Global Health and Wellness Definitions and Products.

·     Spa Facilities.

·     The Traditional European Spa Today.

·     Disease Prevention and Medical Wellness.

·     Fitness Basics.

·     Diet Basics.

·     Mental Wellness.

·     Quality Control in the Spa Environment.

·     Personal Management for the Spa Manager.

·     Human Resource in Spas.

·     Financial Management.

·     Sales and Marketing.

·     Health & Safety.

·     Refresh.

Course Code: SPEK0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Sport Tourism is one of the most dynamic developing area of Tourism. Today, when the tourism industry is changing, we need to learn how we can continue to keep up the level and meet the challenges in the sport tourism industry. As the welfare society reached a level, we met a new interest, that the people want to visit to sport events, want to do sports in other countries, or just keen to see some interesting sport arenas, or museums which they’ve seen earlier only in TV. This claim opens a lot of opportunities, which started to move people all over the World and make them spend a lot of money. This industry started to grow and spread the needs of the people. We must be ready to help people to find their needs. In this subject we will introduce how the sport tourism develop in International and domestic level as well. We’ll show you the most important sport touristic events, how it is growing, how the organisers make their business “running”. We’ll show you how to establish (or just build up) a brand new sport and bring on the market. We’ll visit to sport arenas, so the students would see the business from the inside. How to organise a top sport event, how to facilitate the event organising, meet with experts, who will talk about their job. You’ll get a lot of information about how to organise different kind of sport events. You will learn a bit about the sports marketing as well, which is a very important part of the sport events. You will get a picture how a professional Sport Club is organised. Last, but not least you will meet with one of the biggest challenges of the sport tourism today (the problem of an epidemic, like the Covid virus). How the experts try to handle this very difficult situation, which can ruin a whole industry.

Course content:

·     Relevance and place of Sport Tourism on an International and domestic level in the general touristic market

·     The most important sport touristic events in Hungary and abroad

·     The role and development of sport marketing regarding sport events and sport tourism

·     Stadium visit to Szusza stadium

·     The framework of a professional sport club and essential components for its succesfull operation (The correlation between sport tourism and football clubs through the eyes of a star footballer)

·     Organisation of sport events (through the example of the organisation and coordination of a UEFA European League football match)

·     Sport Clubs and Sports Events as economic enterprises

·     Visiting to the Hungaroring

·     Marketing aspects of Active and Passive Sport Tourism + Building Sport Event Tourism

·     Development of Sport Tourism (from the 80's till today, what is the future?)

·     Stadium visit to the Puskas Arena

·     The appearance, introduction and future of a new sport and its role in sport tourism (Teqball and Darts)

·     Event planning

Course Code: UZKA0BB06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The course aims to prepare students to apply theory and methods of statistics in solving real-life problems and to introduce various statistical techniques that are used by decision makers in various areas of business.

Learning Outcomes:

Problem-solving skills in simple and practical situations;

Analysis of business process data;

Correct professional evaluation of the obtained results.

Teaching Strategies and Methods of Delivery:

It is recommended to attend the lectures and it is obligatory to be present in the seminars. During the semester it is recommended to solve problems in written form as homework.

Course Code: HAKT0BA06

Lecture hours per week: 0

Tutorial hours per week: 4

ECTS: 6

Subject Description:

This is a demanding and intensive course, which combines service design and experience creation with basic project management skills in the field of health, eco and sports tourism. The course mixes both project knowledge covering the basic information in these 3 areas of tourism, with lectures on service design, experience creation and basic project management. The students have to research, prepare and give a presentation on a unique tourism experience or service. As part of the course, they are divided into project teams to work on 2 tasks. The first is involves presenting an initial proposal for a project facility in either the health, sport or eco-tourism fields. The second task involves submitting a detailed business plan for their proposed facility, which should include the aims, layout, feasibility, five-year budget and start-up plan. The students are marked according to their attendance, contribution in the class, their presentation and their project work.

Course content:

·     Recap on Tourism - Basic Customer Service skills training

·     Introduction to project management - Presentational skills training

·     Service design and delivery - Breaking down tasks, Work Breakdown Structures, Networks

·     Health Tourism Definitions & products refresh - Experience creation

·     Health Tourism facility planning - Project Scheduling

·     Sport & Fitness - Planning a basic project proposal

·     Ecotourism & sustainability - Basic rules of project management

·     Planning a detailed project start-up - Negotiation and persuasion

·     Tourism Guest Profiles - Effective project team communication

·     Managing a project team - Suppliers and Vendors

·     Closing the project - Managing the project, main risks

·     Student presentations

Course Code: VESA0BA03

Lecture hours per week: 0

Tutorial hours per week: 2

ECTS: 3

Subject Description:

The market for nature-based tourism is growing rapidly, which not only presents enormous opportunities for entrepreneurship and development but also introduces the potential for unacceptable impacts to the natural resources at the foundation of the tourism product. Many of these natural resources lie within formally designated national parks and other types of protected areas, and are therefore frequently subject to objectives designed to preserve biodiversity. The challenge for managers of these protected areas is to seek ways of integrating preservation of biodiversity with accommodation for access to visitors. Nature-based tourism is viewed in this course as a tool of community development. As such the primary goals are: (1) providing opportunities for economic advancement; (2) enhancing quality of life; and (3) protection of natural and cultural heritage.

Course Code: TUNG0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

The module introduces and develops student’s knowledge and understanding of marketing issues in tourism. The lecture program provides the theoretical input, while the seminar program supplements and reinforces this input. The seminar sessions allow students to consolidate their knowledge and understanding of the module trough tasks such as making comparisons via presentations and discussions. The lectures deal with topics such as modern and postmodern marketing, analysing the current tourism trends, marketing strategies, marketing processes, place and destination marketing, branding, reviewing the executive organisations on different levels from the local communities to the national tourist offices.

The aim is to enable students to explore the unique problems of tourism marketing, to understand the relationship between marketing strategies and tactics in the seven elements of the marketing mix, in order to meet all the challenges in promoting and selling tourism destinations.

Course content:

·     Definitions of marketing and marketing concept, the concept of integrated marketing. Marketing management in tourism.

·     The application of marketing in tourism business organizations and in the destination management. Marketing strategies and platforms. Basics of the marketing planning.

·     Tourism demand, human needs and wants, service quality, customer perceived value.

·     Characters of tourism destinations and the tourism destination management.

·     Preparing and evaluating TDM marketing strategic plans. Current and future trends in destination marketing.

·     Marketing of the communities vs. community marketing from the tourism aspect.

·     Elements and examples of branding of tourism destinations on different levels, regional and city branding.

·     The component of an image of countries and the contributions of tourism to the national brands.

·     The steps of market research process in the destination marketing.

·     Market segmentation, targeting and positioning a tourism destination as an “integrated tourism product”.

·     Definition of international marketing. International market research and assessment. Segmentation on the international marketing.

·     Critical analysis of the Hungarian tourism marketing strategies and the renewed institutional framework of tourism marketing on national level (National Tourism Agency).

·     Critical analysis of the Hungarian Tourism Marketing Strategy.

Course Code: UTAS0BA06

Lecture hours per week: 2

Tutorial hours per week: 2

ECTS: 6

Subject Description:

Course objectives are

1. Identify and explain the range of distribution channels for travel and tourism products and services (Traditional, Internet, Global Distribution Systems)

2. Explore the roles and responsibilities of different online and traditional intermediaries in the chain of travel sales distribution

3. Understand the leisure and corporate travel agents' role and the range of services offered by retail travel agencies as primary intermediaries within the travel industry.

4. Understand the relationship among consumers, travel intermediaries, tourism suppliers.

Course content:

·     Structure of the travel industry - Taxonomy

·     Structure of the travel industry - Creating product on national, local and entrepreneurial level

·     Structure and types of distribution channels, Intermediaries in the distribution

·     Evolution of distribution in tourism from traditional high street shops through GDS to Internet sales system (OTA, metasearch engines etc.)

·     The features, the business and the types of the travel agencies. Leisure and business travel. Inbound, outbound and domestic travel. Marketing the product

·     Range and type of services offered by travel agencies, business requirements, appointments, legal aspects - I. Transportation (flight, train - IATA accreditation)Tours (packages and linked travel arrangements)

·     Range and type of services offered by travel agencies, business requirements, appointments, legal aspects - II. Booking accommodation, programs, foreign currency exchange

·     Travel retailers' relationships with suppliers and with other intermediaries. The new Coronavirus (Covid 19) impact on the travel industry, challenges, trends

·     Relationship among intermediaries and consumers/customers. The travel contract. Terms of contract among the tour operator the travel intermediaries and the customer

·     Business and leisure travel .Types of business travel organisations. Sales of corporate travel and MICE. The TMC-s, DMC-s, PCO-s

·     Travel agency skills and competences. The sales sequence

·     Advances of ICT applications for suppliers, intermediaries and travellers Distribution strategies. Conflicts among the actors

·     Sales of different travel agency products: inbound, outbound, domestic, corporate travel