The latest intensive week of the international BrandY project was held at Savoy Mont Blanc University in Annecy between 26 February and 3 March 2023. Students from various countries participated in different professional workshops, and the development of the Brand Management simulation software, which is connected to the project, also continued. Budapest Business School was represented by Judit Papp, instructor of practice at the Department of Commerce of the FCHT, who held a half-a-day workshop in English about the advantages of effective communication and cooperative competition.
Professional workshops in the framework of the international BrandY project
