About the programme
Marketing services represent a continuously growing, multi-trillion-dollar industry, with continuous demand for expertise generated by ever-changing consumer and spending habits, the rise of digitalisation, and the advancement of artificial intelligence.
The Commerce and Marketing BSc has a long-standing tradition of providing market-leading expertise in the fields of marketing, commerce, and logistics education, introducing students to market and consumer behaviour, sales organisation, and the world of branding and advertising. With up-to-date business knowledge, professional expertise, and practical skills, our BSc will prepare you to engage in demand-driven procurement and sales of various products and services, as well as managing the commercial, marketing, and logistics operations of small- and medium-sized enterprises and large corporations.
If you enjoy creative tasks and are interested in consumer trends and solving business challenges, then come and discover the exciting world of commerce and marketing at the Budapest University of Economics and Business.
Key features
The programme is practice-oriented, complemented by thorough and advanced training in economics, market analysis, and business fundamentals, equipping you with the knowledge to conduct comprehensive evaluations of businesses and institutions, and plan and manage specific processes within the fields of commerce, marketing, and logistics.
Upon completing the programme, you will receive a degree certifying your qualification as an Economist in Commerce and Marketing.
The programme is taught at our city centre campus and is also offered full-time in English.