Digital marketing: Theory & Practice in Visegrad region
The project aims to map and improve hard skills in digital marketing by creating an international textbook covering complex theoretical and practical information related to digital marketing, complemented by case studies from the Visegrad region as well as an online course covering selected practical issues within online marketing with the emphasis on skills with managing Google Analytics.
Implementation period: 01/10/2024–31/03/2026
Developing SMEs As Digital Finance Architectures: Promoting Digital Transformation Using Gamification (FinArch)
The FinArch Project will focus on issues related to digital ecosystems and artificial intelligence applications for SMEs through simulation games and real business case studies. By implementing the project, we want to create innovative learning material for digital financial services like crowd funding and crowd lending or smart contracts in the form of serious games, so that decision makers and staff of SMEs can easily learn about these financial services.
Implementation period: 31 December 2023 - 30 December 2026.
The main goal of the project: Study on pilgrimage tourism in the V4 country (CZ, HU, PL, SK).
Project Implementation: creation of a digital map (web page with a mobile interface) - the most important pilgrimage sites in the V4 countries (approx. 10 pilgrimage sites in each country)
Assumed role of the coordinator insititates
- Gaterning imformation about pilgram sities and creat the website
- project management
The expected role of the cooperating institutions is to create the content of the website:
- elaboration and study: pilgrimages in V4 countries (each partner for his country) - history and present in general (max. 5 pages each partner)
- identify the most important pilgrimage sites in the country (approx. 10)
- provide information about each place of pilgrimage: history, photos, link to the official website of the place of pilgrimage, information on transport availability, accommodation for pilgrims (if available), museum (if exist), tourist attractions within a radius of 30 km
Implementation period: 2023 – 2025
Data collection guidelines for tourism and sustainability monitoring in cultural destinations
The main objective of the project is to explore the potential of data collection in cultural tourism destinations.
Cultural tourism is one of the most important tourism products in Hungary and in the participating countries, yet we do not have a sufficiently wide range of data to study it. The project could therefore provide very useful results for the regions, especially as it also focuses on sustainability aspects.
The project will carry out the research in cooperation with stakeholders operating tourist attractions, municipalities and other economic and civil actors, with the aim of ensuring that the results can be directly used by stakeholders in regional development. As the project aims to collect and monitor tourism and sustainability data, the knowledge will be directly applicable to the teaching of tourism undergraduate students.
Implementation period: 2023 – 2025
Education and training development for the treatment of food allergies in the HoReCa sector
A healthy lifestyle is more and more important since civilizational diseases are spreading continuously. There are a lot of innovative foods and ingredients on the market, but people with a food allergy or intolerance can face a complex problem because they have to avoid these ingredients and need to choose another healthy type of food that can substitute the “normal” nutrient.
We analyse and compare the regulatory environment and good practices and based on this information we elaborate a short cycle course. Our objective is to sensitize our students and external partners to understand the importance and difficulties of a life with food allergy and prepare them to satisfy special consumer needs as long as they work in hospitality and tourism. We apply the developed course material to our existing courses to give our students better chances to appear in the labour market. We will start short cycle courses for the managers and employees of the HoReCa sector the help them in serving the new and increasing needs of food allergies and intolerances.
Implementation period: 2023 – 2025
SME Joint Ventures in V4 countries to strengthen SMEs through supporting innovation in education
Within the V4 Group, the economic/trade/investment relations are weak, and there are few signs of their strengthening, this fact is especially true for SME cooperation. V4 economies are dependent on foreign investors and foreign-owned banks and controlled by headquarters of transnational enterprises. In various key institutional dimensions, cooperation is poor.
The primary objective of the project is to strengthen the joint mutual representation of the V4 economies through educational development. Participating students will be able to launch new SME businesses within V4. The objective project goal is to strengthen the cooperation among the participating universities’ students in the field of profound understanding of different cultures, technological, and regional economic policies. Our network development aims to strengthen the SME sector innovation.
Implementation period: 2022–2024
The Establishment of a Platform for Healthcare Innovations in V4 countries and Israel
A pressure to provide quality health care with limited resources, population aging, higher patient expectations and a lack of qualified staff call for innovations in health care. Healthcare innovations are urgent in COVID-19 pandemic. The aim of the project is creating the platform for identification of current state and the problems in health care, using of selected modern technologies including mechanisms for start-ups establishing in health care of V4 countries. The use of the best practice from Israel is essential for solving the project. The area for joint projects will be proposed.
Implementation period: 2022
COMpliance of acadeMIc acTiviTies with forEign trade
The project fits in with the BGE's strategic pillars of partnership with business on the one hand, and the applied sciences for economic development objective on the other, by introducing a new topic in international higher education cooperation, such as "deemed export", which also have ethical implications.
The freedom of international flows of goods and services is not unlimited; it exists only in strict compliance with the rules laid down in international conventions that ensure export controls. EU regulations also cover academic activities, in particular information and publications resulting from research and development, teaching materials, university-industry relations and international university cooperation. Academia's relationship with export controls is complex and specific. This can be captured in the fact that while the primary purpose of higher education is the generation and public sharing of knowledge, this principle may conflict with existing EU (Hungarian and international) regulations.
Project duration: 2022-2024
BusinESs PresentatiOn sKills for Employability Fostering Digital Business Presentation Skills To Enhance Employability In The European Labour Market
The project aims to develop business skills in a digital environment through international higher education cooperation and the active involvement of the employer sector. For several years now, KKK (the Faculty of International Management and Business) has successfully run double degree programmes, whereby students of the Bachelor of International Management in English have the opportunity to benefit from the Erasmus student mobility grant by spending a full academic year (2 semesters) at a partner institution. The project will build on existing and ongoing double degree partnerships and the results of the call activities will be used directly within the double degree programme and indirectly (through dissemination activities) in other training courses.
Project duration: 2021-2023
LEaring And Development in micro- and small enterprises
The project's rationale is based on the recognition that training and development (for both managers and employees) is a key factor in the successful adaptation of businesses. Larger enterprises have relatively more resources available to develop the competences of their employees (and managers), but this is far from being the case for small enterprises (10-49 employees) and even more so for micro (0-9 employees) enterprises. Based on the previous educational and research experiences of the partners involved in the project, the aim of the project is to develop content for this target group that would both fit real training and development needs and practices and contribute to the development of these practices.
Project duration: 2021-2024
Experiential education. Interactive/Intensive course of European brand management
The main objective is to design, implement and test an innovative experiential learning instrument to train management (more specifically marketing) students for their better employability. Team spirit, professionalism, the exchange of experience between the 11 partners involved in this endeavour provide the project with an interdisciplinary working framework reuniting professors with expertise in various fields, researchers, students and experts in international marketing, brand management, new technologies and gamification. The result of the project will be the experiential based, interactive IP study module from the area of international brand management.
Project duration: 2020-2023
INTEgrated REporting for SMEs Transparency
Corporate reporting is not a strength of SMEs, but today’s demands require rapid development in this area as well. Demonstrating the full value creation process of SMEs, well beyond financial reporting, is essential to increase the confidence of investors, financial service providers and other stakeholders.
The aim of the project is to help the SMEs become familiar with Integrated Reporting and prepare them for completing their own Integrated Reports with a simplified IR Framework, an IR Guide for SMEs and training materials.
Project duration: 2019-2022
Effectiveness Of Responsibility Teaching
The EFFORT project aims to develop tools and guidelines to support higher education institutions in increasing the effectiveness of their education on sustainability and corporate social responsibility (CSR).
Project duration: 2019-2022
Coaching-oriented Online Resources for the Autonomous Learning of LSP
The development of autonomous language learning is an approach that promotes pedagogical culture change, which contributes to increasing the effectiveness of work on language courses by developing appropriate support tools, language learner responsibility and awareness.
The objective of the project is to launch a transnational initiative to fill the gaps in (business) language teaching by supporting students in becoming more autonomous learners and supporting teachers of LSP in helping learners to become more autonomous.
Project duration: 2019-2022
Interdisciplinary collaborative approaches to learning and teaching in Higher Education
The aim of the INCOLLAB project – that puts interdisciplinary collaboration into practice – is to develop content- and methodologically innovative educational modules in international cooperation, which may be suitable for the transfer of professional knowledge, as well as for the development of professional language and other skills.
Project duration: 2019-2021
Innovative Solutions for SUstainability in Education
Its aim is to learn about and develop innovative solutions for sustainability in education.
The transnational project partnership works on developing various education tools based on principles and goals of sustainable development and adapting them for higher educational institutions. In any organization, sustainability should be embedded through knowledge, engagement, collaboration and innovation. Our goal is for higher education institutions to ensure that their staff and students not only understand sustainability, but also have the capacity to act sustainably and promote sustainable practices. To reach this goal, ISSUE is developing innovative content and tools with modern pedagogical approaches on various aspects of sustainable development that are adapted to benefit the various stakeholders within universities.
Project duration: 2018-2021
Comparative Analyses of European Identities in Business and Every-Day Behaviour
It aims at a comparative analysis of European identities in business and everyday behaviour.
The aim of the project is to help these students identify the similarities and appreciate the differences in national and European identities, and to observe the behaviours in which these identities are manifest in the countries of the participating institutions. As a result of the research carried out, students learn to differentiate between objective observation and subjective opinions, and they also learn to tell the difference between objective data and stereotypes. As part of the project, students will get to know the culture of the countries of the participating institutions and come to understand the significance of the observed behaviours in the development of the European identities in the participating countries.
Project duration: 2018-2021
Developing the motivation of adults at risk of drop-out
Researches shows, that in time, the long-term motivation is missing at the students of adult education. It is very important to discover the reasons of the dropout and to develop a prevention programme, which helps to identify in time the symptoms and to deal with them.
The aim of the project is the development of a pedagogical method adapted to the adult education based on the recommendations of the andragogy. Our objective is the exploitation of the experiences acquired during the formation, which helps to identify the specific needs and the use of the differentiated pedagogy of the participants in adult education.
Project duration: 2018-2021
Business MENTOR training and CERTification
Business mentoring and certification.
The objectives of the competition are to define the different levels of SME mentors, to set the conditions for access and to further develop their competencies; after the necessary research has been done, the special content is formed into a curriculum – for the development of both soft and hard skills. Module development that is industry-specific and focuses on different stages of the business life cycle. Testing of courses.
Project duration: 2017-2020
Role of European Mobility and its Impacts in Narratives, Debates and EU Reforms
The overarching goal of the project is to understand the economic, social, institutional and policy factors that have shaped the impacts of free movement and public debates about it. It aims to help European policymakers develop policy responses that inspire public trust, ensure the fairness and sustainability of free movement, and maintain inclusive policies that reduce inequalities across the continent.
The project will generate a deeper understanding of the nature and impacts of intra-EU mobility, focusing in particular on how countries’ institutional and policy environments shape the impacts of free movement on individuals, households, labour markets, public services and public finances.
Project duration: 2017-2019
Improving the quality of innovative higher education in the field of consumer awareness.
The starting point for the application was a study on consumer rights, which demonstrated the need for consumer protection professionals in the European Union. It also concludes that the task of higher education is to provide appropriate training for these professionals at European level. Effective and high-quality training of such professionals can only be achieved through international cooperation. As a result, the main objective of the project is to create a framework for consumer specialist knowledge transfer through creating an interactive educative platform with MOOC on consumer awareness.
Project duration: 2016-2019
Family Business Sustainability and Growth
Sustainability and growth of family businesses.
Our goal is to develop curriculum specialisation (second year of MsC) that is novel and innovative; it also includes the reworking of theories available to large companies to family businesses, which are unique at European level and well applicable in the domestic environment (for example, if smaller companies want to merge or become suppliers to multinational companies).
Project duration: 2016-2018
TRaining for Unique Skills and Techniques for Mentoring
Training program to develop unique skills and techniques for mentoring.
The main goal of the project is to develop an internationally recognised (vocational) training for future SME mentors who are able to work with SME managers/owners as process consultants with new knowledge, hard and social skills.
Project duration: 2015-2018
Fostering green entrepreneurship through an innovative ECVET curriculum for the new professional profile of Mentor for Green Entrepreneurs
The GREEN MENTOR project aims to design and develop innovative continuing education content and products by developing a professional profile for mentoring green entrepreneurs and identifying and developing the competencies, methods and tools needed to effectively support European green entrepreneurs by mentors - continuing professional development programs through the implementation.
Project duration: 2015-2017
Hands on Entrepreneurship for Higher Education
Interactive entrepreneurial skills development in higher education.
The aim of the project is to create an “Entrepreneurial and Innovative Leadership” master’s program to develop the entrepreneurial skills of higher education students by applying an action-oriented teaching methodology, developing the structure and content of the new training. All this is put into practice and tested in a pilot program.
Project duration: 2014-2016
Intercultural Communicative Competence – A Competitive Advantage for Global Employability
The project aims to develop Intercultural Communication Skills (ICC) in higher education practice in the spirit of new technologies, student-centred learning methods and global employability.
Project duration: 2015-2017
INtergenerational Succession in SMEs' Transition
Problems of generational change in the management of family businesses.
Preliminary studies by BUEB have shown that while theoretical research on generational change is rich in results, few trainings has targeted the field as a priority. It is therefore obvious that the main goal of the project, after the initial comparative research on the partner countries, is to develop a curriculum based on this research, the result of which will help to lead the generational change in terms of both ownership and management transfer. As part of the curriculum, generic change, general strategic, legal and financial, social and cultural, and finally mentoring issues appear in a modular form.
Project duration: 2014-2016
Marketing Communication inovativeness of European Entrepreneurs
The project aims to innovate the marketing communications of European entrepreneurs.
This project focuses on the professionalization of communication measures for entrepreneurs in different cultural contexts. The project responds to the challenge of keeping entrepreneurs in touch with their customers: entrepreneurs are often innovators in their field, but they are not trained enough in customer communication and reaching new customers and therefore do not trust modern technologies that could even help this process.
Project duration: 2014-2017
A brief description of the priority developments and projects can be found in our International Project Brochure.
A more detailed overview of the projects is available at uni-bge.hu/en/fejleszteseink, with a separate categorisation of projects for Course development projects, Research programmes and Development of student services.