| Course Name | Course Code | Description | | |
|---|
| Business of Tourism | TUAN00BA06 | This course provides a foundational exploration of the tourism industry, emphasizing a systems-based perspective to understand its complex global dynamics. Students will analyze the fundamental concepts and unique characteristics that define the sector while evaluating the critical intersection of economic, social, and environmental impacts. By the end of the term, learners will possess the analytical framework necessary to navigate the responsibilities and influence of various stakeholders within the modern tourism economy. |
| Communication Theory | KOET00BA06 | "The course summarizes the approaches, interpretative and conceptual frameworks of modern communication theory.
The course aims at providing an introduction into the characteristics and role of theory building in communication studies, which can serve as a starting point for students to understand, analyse and investigate communicative phenomena in the practice of their profession.
In the theoretical part of the course, these theories will be explored in detail, while in the practical part, communicative tasks will be applied in practical context, in relation to the theoretical findings. The course aims to develop critical thinking and analytical skills to understand and apply communication theories to real-world contexts." |
| Communication Tools | KOOK0BA06 | The main goal of the course is to provide students with generic and specific knowledge on the different retail communication tools. It also aims to provide insight into the different mechanisms (and their theoretical background) which play an essential role in formulating communication strategies in advertising. It also deals with providing content instead of providing information only. |
| Consumer Behavior | FOAS00BA06 | |
| Controlling Basics | KOAI0FA03 | Aims of this subject are to show how real-world managers design, implement, and use planning and control systems to implement business strategies. These controls provide helping hand to the management to support their decisions on operational and strategic level. This subject provides students the opportunity to understand: traditional and innovative methods of controlling; how strategic and operational planning is used to govern a company in line with the goals of the organisation; how management can assure, measure and evaluate the performance of the company; what kind of management incentives and methods are used to motivate management to proper performance and decision making (execution of strategy), how goal congruence is provided |
| CSR and Business Ethics | CSKA00BA03 | This course provides an overview of the ethical challenges facing business today, and how professionals and firms can address these challenges. The course's aim is to explores the social, ethical and business dynamics underlying corporate social responsibility (CSR). The course also examines how businesses integrate social, environmental, and economic factors into their operations to align with societal expectations and stakeholder interests as CSR policy is beneficial not only for a corporation's bottom line but also for its employees, stakeholders, consumers, and for communities, the environment and society at large. Students will also learn how to develop successful CSR campaigns. |
| Data Visualization and Presentation | ADIO00BA03 | |
| ERP Systems (SAP) | VAEK0BA03 | |
| Event Management Foundations | REES00BA06 | The goal of the Event Management Foundations course is to provide students with comprehensive knowledge of the processes involved in planning, organizing, and executing events, as well as to develop their project management and collaboration skills. The course’s main topics include an overview of event types, concept development, budget planning, marketing and communication, collaboration with service providers, and risk and experience management. |
| Finance | PEEK00BA06 | |
| Hospitality Foundations | VEEK00BA03 | This course explores the multifaceted world of gastronomy, blending historical and cultural context with the practical artistry of the culinary world. Students will examine the essential relationship between specific ingredients and fundamental cooking techniques, while mastering the strategic principles of menu design and guest experience management. This curriculum transforms students into industry-ready professionals capable of navigating the complex intersections of food, culture, and commerce. |
| Hotel Management 3 | SZNT3BA06 | "The goal of this course is to understand how to use the Profit & Loss statement of a hotel.
During this course we will analyze:
- the current tax enviroment effecting our business,
- the operating costs in profit centers in the hotels (Rooms, F&B and Other Operated Departments)
- the operating costs in administrative departments
Finally we will create the statement to see whether your project has profit or loss" |
| Human Resource Management | EMNT00BA06 | The aim of the course is to enable students to become familiar with and understand the basic concepts of human resource management (HRM), with particular emphasis on their domestic and international context. Students will gain an overview of the functioning of HRM systems and processes, recognize their organizational role, and interpret the interrelationships between individual HRM subsystems, both in theory and through practical examples. The course also introduces the tools and methods of HRM and encourages critical reflection on their usefulness and the limits of their applicability. Furthermore, students will gain insight into current trends, dilemmas, and global challenges in human resource management, and examine HRM systems from the perspectives of different stakeholders—such as employees and managers—paying particular attention to the distribution of roles and responsibilities. |
| International and Legal Studies | NEEK00BA06 | "The aim of the course is to familiarize students with basic legal concepts and the most fundamental legal institutions that affect the economy, as well as with the concepts and systems of international political relations, the history of international relations and diplomacy, and the most important international institutions. |
| International Economic Policy of Hungary | MAKP0BA03 | Students gain an understanding of Hungary’s external economic position and its network of international relations, with particular emphasis on its relations with the European Union, as well as the common trade policy applied toward third countries. They become familiar with the main elements of Hungary’s export and FDI strategy, analyse its outcomes, and receive an overview of Hungary’s export promotion and investment promotion policies and institutional system. |
| International Financial Management | KUEK0BA03 | The course presents the fundamental financial mechanisms affecting companies’ international activities, including the preparation and implementation of investment and financing decisions. It introduces the financing options available for international business transactions undertaken by firms. |
| Introduction to Accounting | SZAI00BA06 | |
| Introduction to Economic Calculations | GAAI00BA03 | "The aim of the course is to provide students with the mathematical tools needed for economic and financial calculations. The topics will be covered by incorporating practical examples and economic applications. It includes: functions and their characterisation, visualisation, generation of economic functions and their relations, instantaneous and average variation of economic functions,
optimization, calculation of interest, compound interest and present value, introduction to matrices, writing economic models with matrices, multivariate economic optimisation. In addition to the identification of the problem, the emphasis is on the interpretation of the solution. The calculations rely partly on digital techniques. " |
| Introduction to Economics | KOEK00BA06 | "Curious about how economies really work and how global events shape businesses? This introductory course offers a clear and engaging overview of the key concepts that drive economic life. You’ll explore how national economies function, how macroeconomic and international trends influence companies, and how to interpret real-world economic developments.
Through practical sessions, you’ll also learn how to analyze data, understand the mechanisms behind economic changes, and evaluate their impact on different economic actors. The course is designed to build a strong foundation, making it ideal for students who want to better understand business and economic environments—no advanced background required." |
| Introduction to Market Research | PIAI0BA03 | Become familiar with market research theory as well as to apply it in real practice. Be able to conduct a primary, quantitative market research. Be able to write and present a research report. |
| Marketing | MANG00BA06 | "The aim of the course to introduce students to the theoretical foundations and practical applications of organizational (corporate) marketing. Students will acquire the theoretical foundations necessary for effective marketing understand the strategic role of marketing, and its place within the organisation’s leadership and decision-making structure. |
| Marketing Consultancy | MAAS0BA03 | "The objective of the Marketing Consulting course is to provide bachelor students in Commerce and Marketing with comprehensive and practical knowledge in the field of marketing, with a particular focus on the importance, role, and skills of a marketing consultant.
The consulting mindset and toolkit are highly valuable for students, as they help them respond flexibly to business needs and develop effective solutions in the planning, implementation, and evaluation of marketing activities.
In addition, the course supports students in developing practical problem-solving and creative thinking skills through real-life case studies. Therefore, the aim is not only to transfer theoretical knowledge, but also to enable students to confidently apply the methods and tools used in marketing consulting and to act effectively as consultants in real business situations.
As an elective compulsory course, it is recommended for students who are genuinely interested in the field and would like to work in marketing consulting in the future." |
| Organisational and Human Resource Management | SZNT0BA06 | The primary objective of the Management part is to get students acquainted with the difference between management and leadership, leadership styles and models, models of organisational culture and change, the past and present of management thinking. The objectives include analysing management issues in today’s complex and dynamic business world with special focus on problem solvings and conflict management strategies to help students cope with challenging situations in their future business careers. The primary objective of the HRM part of this course is to provide students with an understanding of the key concepts and skills used within the context of HRM. The class will examine the various processes and strategies employed by organizational leaders and human resource professionals throughout the ‘lifecycle’ of the employer-employee relationship, from workforce planning and recruitment through to reward management and labour relations. The course will cover key topics such as strategic HRM, recruitment, selection, performance management, reward management and pay structures. |
| Public Administration and Civil Service | KOEK0BC03 | "The fundamental aim of the course is to familiarize students with the Hungarian state and administrative system, the powers and decision-making levels of its institutions, and the tasks of the civil service, and to enable them to acquire theoretical and practical knowledge that will be useful in their everyday lives and work. |
| Public Relations & Country Branding | PUAT0BA03 | "The course introduces students to the theoretical issues and historical development of PR, as well as the wide range of tools used in PR strategies. Students will become familiar with the diplomatic and cultural efforts of Hungary and other EU member states aimed at standing out, becoming distinctive, and “branding” themselves, as well as with independent initiatives outside state control that, intentionally or unintentionally, shape the international perception of countries.
At the same time, the course familiarizes students with the historical dimensions of the topic, the terminology used in academic literature and professional practice, the methods applied in nation branding, the indices used to measure their effectiveness, and the critical interpretation of these indices. The course seeks to develop students’ critical thinking skills in evaluating and analyzing academic literature. Through numerous case studies, the subject examines the available tools along with their advantages and disadvantages.
The course combines the theoretical findings of the discipline with the interdisciplinary oversight of applied fields, placing particular emphasis on the analysis of CSR processes." |
| Risk Management of International Transactions and Pricing | NENT00BA03 | "The course introduces students to the main risk factors associated with the process of international sales transactions. It covers risks related to goods, exchange rates, and markets, as well as the corresponding risk management methods. In addition, the course presents the functioning of special markets relevant to international trade (e.g. commodity exchanges and stock exchanges).
Students acquire practical business knowledge through case studies and interactive group work." |
| Sales in Travel Business | UTSE0BA06 | The goal of the Sales Travel Business course is to familiarize students with the theoretical and practical foundations of selling travel products, with a particular focus on effective communication with customers and the functioning of various sales channels. Key topics of the course include the development of digital competencies in the areas of online sales and customer relationship management, as well as the application of traditional and modern sales tools (CRM, online booking systems, upselling, cross-selling) in the practice of travel planning and brokerage |
| Sales Management | ELNT00BA03 | "Students learn to build sales strategy, sales program planning and sales force organization. |
| Social Science Data Analysis 1 | TAES01BA06 | "Aims of the course: Acquiring proficiency in interpreting data and indicators. |
| Sustainable and Responsible Management | FEAS00BA06 | "The course explores the key concepts of sustainability and responsible business practices, examining them through the three dimensions of sustainability: environmental, social, and economic. Its aim is for students
to become familiar with the most important models in the field and to be able to critically evaluate and organize them. A further goal is for them to become capable of participating in sustainability programs themselves, as well as taking part in the planning and organization of such programs. A key objective is to master the ESG approach so that students can perform effectively in any position involving data collection, analysis, and interpretation in accordance with ESG regulations.
" |
| Tourism Marketing | TUNG0BA06 | This course equips students with a robust understanding of marketing’s pivotal role in the global business landscape, with a particular focus on tourism and hospitality. By bridging theoretical frameworks and real-world applications, the curriculum empowers learners to master essential marketing tools tailored to the tourism and hospitality sectors. |
| Trade and Logistics | KEKA00BA06 | "The objective of the course is to provide students with a comprehensive understanding of the merchandising and logistics processes of commercial enterprises, with particular emphasis on their distinctive characteristics and fundamental interrelations. The course further aims to introduce practical approaches to trade and logistics management, while enabling students to identify and apply the essential interconnections of material and information flows. |
| Intensive Week Course September | - | |
| Intensive Week Course October | - | |