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Communication and Media Studies BA
Budapest University of Economics and Business
BGE
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Communication and Media Studies BA
Communication and Media Studies BA

About the programme

The Communication and Media Studies BA will provide you with invaluable insight into the working of the media and the fundamentals of communication strategies, while also exploring the impact of these on corporate operations. During the programme, you will learn how to communicate effectively in any situation, confidently use digital communication tools, excel at content creation, and independently manage tasks related to campaign planning, and reputation and crisis management.

If you are interested in both business and media, as well as the fields of PR and marketing, then our programme can help you to build your successful career as a radio, TV, or online journalist, a presenter, an event organiser, or a creative copywriter


Key features

Our practice-oriented training prepares students to enter the job market as communication professionals, spokespersons, digital content creators, social media managers, PR experts, or crisis communication consultants for domestic and multinational companies or state organisations. Business communication sits at the heart of what we do, but you will also have the opportunity to try your hand at content creation, reporting, interviewing, camera operation, and editing as part of the university’s media workshop.

Upon completion of the programme, you will receive a degree certifying your qualification as a Communicator. 

The Communication and Media Studies BA is taught at our city centre campus, and is also is offered full-time in English. 

DurationTuition fee for EU students per semesterTuition fee for non-EU students per semester
Communication and Media Studies BA6 semesters690,000 HUF2,750 EUR

Programme-specific elective courses: Related Disciplines of Communication, Public Communication, Intercultural Communication, Presentation Skills and Rhetoric, News and Program Editing, Media Literacy,Stylistics and Creative Writing, Executive Communication Training


SubjectCreditSubjectCredit
Semester 1Semester 2
Communication Theory6Media Economics3
CSR and Business Ethics3Business Communication6
Marketing6Fundamentals of Sales Projects3
Introduction to Accounting6Social Statistics6
Foreign Language for Business and Social Sciences3International and Legal Studies6
Fundamentals of Modern Economic Theories6Public Relations6
Semester 3Semester 4
Media Systems3Digital Communication (project subject)6
Communication Skills Development3Crisis Communication3
Data Visualization and Presentation3Sustainable and Responsible Management6
Human Resource Management6Business of Tourism6
Organizational Management6Programme-specific elective courses 16
Market Analysis and Marketing Research3
Consumer Behavior6
Semester 5Semester 6
Business Campaign Planning (project subject)6Campaign Effectiveness Analysis (project subject)6
Regulatory Environment of Communication3Thesis Project 12
Marketing Communication6Thesis Project 22
Research Methodology4Thesis Project 32
Programme-specific elective courses 26Professional Internship14
Semester 1-6
Elective courses12