Course Code: UZKA0BA06

ECTS: 6

Subject Description:

This Business Informatics course aims to guide students through various applications of software tools for corporate enterprises. It focuses on practical approach and outlines some features of corporate IT solutions and introduces the general features of information models in economic systems. The course presents the most popular business applications as well as outlines the concept of Business Intelligence. Furthermore, it presents some corporate IT models and their features as well as the professional supportive and corporate tasks linked to the applications and software of IT systems of the economic enterprises. Students gain competence in understanding the logic behind database handling and get an insight into the basics of data storage. 

Course Code: GAKA0BA06

ECTS: 6

Subject Description:

Limits are introduced in order to analyse functions using the differentiation. Applications of the derivatives of one and two variable functions to finding relative extrema, and other properties of functions in max-min problems. The antiderivation and the definite integrals are introduced with a broad range of applications. Students who have mastered this course should be able to recognize and exploit the important notions of calculus when they arise in later courses or in practice.Get the students acquainted with many important mathematical-economic procedures.

Course Code: UZEN0BA06

ECTS: 6

Subject Description:

Students need to acquire knowledge and skills - crucial in pursuing studies in higher education - which are, at the same time, the foundations of one's ability both to be involved in and motivated for life-long learning. They need to develop awareness of their own qualities and the characteristics of their personality; also, they need to harness their strengths to adapt and improve them appropriately with a view to their objectives throughout the learning process. Students need to familiarize themselves with the role and functions of motivation, interest, attention, memory, various mindsets and attitudes in the learning process, while having to develop competence in self-improvement vis-a-vis the aforementioned sets of skills. They need to learn and adopt an array of methods (reading technique, note-taking, managing of various sources of information, use of (electronic) learning aids) used in gathering, processing, selecting and recording information or acquiring knowledge; they should be capable of making the most of the teaching facilities available to them (lectures, seminars, consultations or other programs) throughout the process of individual learning.

Course Code: VAOK0BA06

ECTS: 6

Subject Description:

The goal of the course is to provide comprehensive knowledge about logistical subsystems, to get to know the functioning of corporate logistics systems, as well as to transmit the logistics related knowledge issues which are indispensable for professionals in any kind of business area. Furthermore, the course discusses the role of logistics within the corporate processes, the set-up of logistical processes, strategical and tactical issues of logistics, procurement, production and distribution, the planning levels of production and logistical processes, as well as the basic elements and models of inventory management. Student will be able to identify the features and implement in practice the most important processes of material and information flows.

Course Code: KOAN2BA06

ECTS: 6

Subject Description:

The course is aimed at informing students about basic concepts being necessary to understand economic and management processes and to acquire professional knowledge, furthermore concepts describing how the national economy works. Such macroeconomic phenomena and processes are discussed, which will emerge later on at the workplace of the students.

Knowledge areas: Key concepts of macroeconomics and basic methodological questions of macroeconomic analysis. Measuring macroeconomic performance, growth pace, inflation. Consumption, saving and investment; consumption, saving and investment function. Short-run fluctuations and aggregate demand. Keynesian cross and IS curve. Short-run impacts of the fiscal policy on aggregate demand and equilibrium output. Money, financial system. Theories of money: factors determining money demand, money demand functions, analysis of the money market and LM curve. Role of the central bank, transmission mechanism. Short-run impacts of the monetary policy. IS-LM model. Perfect and imperfect labour market. Aggregate supply curve in the short-run and the long-run. AD-AS model. Types of unemployment, its causes, the impact of unemployment on the economy. Okun’s law. Types and causes of inflation. The impact of inflation on the economy. Different concepts of Phillips-curve. Introduction to the models of economic growth; concept of growth, factors determining economic growth. New trends and economic policy approaches in the modern macroeconomics; neoclassical macroeconomics and the New Keynesian position. 

Course Code: KOAN0BA03

ECTS: 3

Subject Description:

Course Code: VAEK0BA03

ECTS: 3

Subject Description:

The aim of the course is to introduce students to the most widely used enterprise resource planning (ERP) system, SAP. Students will learn how to operate and manage in the system through logistics case studies. Logistics activities require an integrated approach to processes, also within the SAP system. The aim of the case studies is to deepen this knowledge by presenting the corporate elements and transactions involved in the logistics process, as well as the information and master data required for them.

Course Code: TANT0BA06

ECTS: 6

Subject Description:

Theory:

• Orientation on the course: requirements, tasks, conditions, evaluation, etc. Why to study Far-East Intercultural Management?
• Introduction to the Far-East region: facts, maps, data. Distribution of natural resources, environmental and climatic challenges and their management in the region. Global and regional positions of the countries.
• The religions of the Far-East (Buddhism, Taoism, Shintoism, Shamanism). Religious and ethical norms (Confucianism) in culture-transmitting, culture-forming and culture-distinguishing functions.
• The impact of cultural values on society and on economic performance. Family values, family businesses.
• State and economy; state and administration; state and society: diverse traditions and patterns in the region
• Organizational culture and work ethics
• Organizational communication – within the company and PR; image-formation
• Mapping and changing of ethical values: the impact of globalization, Societal factors: demography and technology
• Diverse intercultural management concepts, Values in organizations and business
• Negotiations – expectations, time-management, techniques and administration
• Important concepts in business: harmony, guanxi, win-win position; bargaining; gifts; “gain”; personal relations; continuity,
• The summary of the reasons behind the economic and business performance of the Far-east countries.

Practice:

• Discussion of the literature and sources; distribution of presentation topics
• country profile China
• country profile Japan
• country profile North Korea
• country profile South-Korea
• country profile Taiwan
• case study: decision making in the Chinese business culture
• case study: decision making in the Japanese business culture
• case study: decision making in the Korean business culture
• case-study: negotiation with Chinese partners
• case-study: negotiation with Japanese partners
• case-study: negotiation with Korean partners

Course Code: NEJE0BA03

ECTS: 3

Subject Description:

The aim of the course is to familiarise students with the rapidly changing environment of international companies and how to create a corporate strategy and vision that ensures the sustainable, stable operation and growth of the company.

The course will introduce, with the help of theoretical experts, the current trends, institutions and regulations of the global economy that determine the environment and operating conditions of multinational corporations. Practitioners will introduce students to the management areas and methods that can be used to respond to these challenges.

Topics covered by the course:

·       current trends and challenges in the global and digital world

·       strategic management; sustainable and ethical operations

·       innovation management 

·       Project Management

·       HR management, change management

·       financial management

Course Code: NEIO0BA06

ECTS: 6

Subject Description:

This course examines the interaction of people across cultures and considers such topics as cross-cultural communication, management and adaptation, intercultural negotiation, and how culture impacts conflict between individuals, cultures, and nations. The primary goal is to provide students with concepts, knowledge, and skills that will allow them to analyse and interpret the dynamics of any cross-cultural interaction or conflict.

Course Code: NEOK0BB06

ECTS: 6

Subject Description:

Course Code: NENG0BA06

ECTS: 6

Subject Description:

The unit introduces the most up-to-date forms of sale gradually moving from the network of shops to malls, describing their economic and management features. Students are able to use tools and tactics in keeping and developing clients, reactivating sleeping clients and acquiring new clients. They know how to manage a sales and/or account team within a company and understand how sales and account planning add to the overall performance and profitability of a company. The unit addresses such issues as interaction between the organisation and society, set approaches to solving problems, corporate culture, common values, organisational behaviour, corporate philosophy and personality corporate identity, and PR at profit-oriented and non profit-making organisations. It discusses the role of factors influencing market behaviour in the development of the organisation’s communication strategy. It examines the public opinion groups of the company and the criteria of group formation. The internal and external public opinion groups are also dealt with at length. The unit also focuses on the theory and practice of International Marketing, and an overview of the individual areas and the tools of this activity is given. Advertising, sales promotion and direct marketing are highlighted and the application of the visual, audio and audio-visual mass media is discussed. In addition, the unit surveys the methods of research into advertising and the planning of campaigns.

Course Code: SZAIO0BA06

ECTS: 6

Subject Description:

Aims and objectives

The aim of the subject is to make the students understand that accounting is not a separate activity in the firm, but it is an information system to provide different types of information in an effective way to both internal and external users of the annual report. Students will also become familiar with the communication role of accounting and will understand the importance of the methodology of accounting in business life.

It is highly important to obtain basic theoretical knowledge of accounting, to know the logic of accounting, and the principles and the practices of accounting in order to be able to help the accounting and communication activities of firms.

Learning outcomes

• Understanding of the need and role of accounting and the principals of accounting.
• Competence in understanding economic transactions and in being able to transfer it to the language of accounting.
• Ability to calculate effects on assets/liabilities and profit of economic transactions.
• Competence in application of valuation methods used in accounting.
• Ability to understand and prepare balance sheet and P&L.

Course description

• During this course, students will gain some insight in the philosophy and role of accounting and start to learn about the accounting recognition and valuation methods, rules.
  

Course Code: PEAI0BA06

ECTS: 6

Subject Description:

The course is organized around four principal areas of finance: The economic role of finance; The state finance issues; The finances of households; The finances of businesses. These four areas are investigated from the side of taxation, from the side of financial decision making and from the side of the whole economic system.

This course covers the role of banking and finance in the economy. It introduces some of the central issues and ideas in modern theories of banking and finance in the light of recent thinking about the relationship between banking, finance, and the real economy.

Students should get acquainted with the structure of the state budget and with the financial sources of its subsystems. They should know the basic concepts and notions of taxation, the different tax policies, the systems supporting the operation of modern welfare states and the relation between national and international tax law. Students will learn the main features of the most important taxes, like personal income tax, value added tax, corporate tax, and local business tax. They become familiar with solving simple and intermediately complex exercises related to these taxes.

This course provides a broad understanding of basic managerial finance in a level that can be developed at the MA level. Our prior goal is to provide students with techniques and skills that concern the duties of the financial manager in any type of business. The lectures and seminars cover the following areas: Introduction to Corporate Finance; Financial statements and ratio analysis; Time value of money; Bond Valuations; Stock valuation; Risk and Return, Investment decision models, Long-term investment decisions.

Course Code: TAKA0BB03

ECTS: 3

Subject Description:

People continually find themselves in situations where they need to negotiate. What people want from a situation is rarely identical and this usually means having to negotiate. The aim of the unit is to teach students how to negotiate efficiently, and to help them to understand that one’s behaviour influences how others behave, and that negotiators are responsible for how they deal with each other and it is possible to learn how to deal with our partners in ways which meet both our needs. The unit will cover the stages of negotiations: preparation, discussion, proposing, and bargaining, and it will provide students with the opportunity to develop their negotiation skills experientially in a series of role-playing exercises that highlight various bargaining and negotiation processes.

At the end of the unit students will be able to

• plan their work (i.e. identify needs and goals, own and others’ responsibilities),
• gain insight into his own and others’ negotiating styles,
• recognize common mistakes in negotiation and how to avoid them,
• develop a strategy (i.e. clarify goals of all involved, identify how to use own strengths and allow for own weaknesses in agreeing matters with others, plan how to approach the issue or person),
• evaluate strategy and present outcomes (i.e. ensure that all involved share an understanding of what has been agreed, evaluate the effectiveness of your strategy, identify factors that affected it, identify how to develop skills further).
  

Course Code: KUAN0BA03

ECTS: 3

Subject Description:

Conducting research into international business or economic processes raises methodological issues. The unit prepares students to undertake a piece of research by developing appropriate knowledge and skills. The unit emphasizes an applied approach to research based on practical applications in order to give students a basic understanding of the tools used. The course involves preparation for writing the dissertation. At the end of the unit students will be expected to be able to explain their chosen research question/hypothesis and research objectives, demonstrate the appropriate skills necessary to plan, organise, undertake and present a research project choose the appropriate investigative method, collect data, analyse and interpret the data collected, handle the issues concerning ethics.

Course Code: FEAT0BA03

ECTS: 3

Subject description:

The course “Responsible and Sustainable Business” covers the most important concepts of sustainable / responsible business operations. The aim of the course is to familiarize students with the most important models in the field and to enable them to participate in sustainability programs themselves.

Topics covered:

• Social context of responsible business operations
•  Strategy, business model, impacts
•  Performance, output
•  Stakeholder management, stakeholder involvement
•  Integrated reporting
•  Excellence, rankings
•  Social enterprises
•  Responsible consumption
•  Responsible investment
•  Organizational integration of responsible business operations, management issues
•  Sustainable and responsible operation of SMEs
•  The Hungarian context, Central European characteristics
  

Course Code: UZKA0BB06

ECTS: 6

Subject Description:

Sampling methods. Estimating single population parameters, estimating population variance, estimating two population parameters and population variance.

Estimation from stratified sample

Methods and steps of hypothesis testing; Type I and Type II errors in hypothesis testing. Hypothesis testing for one and two population parameters.

Non-parametric hypothesis testing: Contingency Analysis, One-way Analysis of Variance (ANOVA) and Goodness-of-Fit Test.

Simple correlation and regression analysis: interpretation and estimation of regression parameters. Linear, exponential and power regression functions.

Multiple correlation and regression: interpretation and estimation of regression parameters, reliability and testing of regression function, Analysis of Variance.

Time series analysis; components of time series, analytical trend, interpretation of the parameters of linear and exponential trend function, calculation of moving average.

Analysis of seasonality; Forecasting Time-Series Data, assumptions and features of forecasting

Statistics for Business (UZKA0BB06)(6cr)

Sampling methods. Estimating single population parameters, estimating population variance, estimating two population parameters and population variance.

Estimation from stratified sample

Methods and steps of hypothesis testing; Type I and Type II errors in hypothesis testing. Hypothesis testing for one and two population parameters.

Non-parametric hypothesis testing: Contingency Analysis, One-way Analysis of Variance (ANOVA) and Goodness-of-Fit Test.

Simple correlation and regression analysis: interpretation and estimation of regression parameters. Linear, exponential and power regression functions.

Multiple correlation and regression: interpretation and estimation of regression parameters, reliability and testing of regression function, Analysis of Variance.

Time series analysis; components of time series, analytical trend, interpretation of the parameters of linear and exponential trend function, calculation of moving average.

Analysis of seasonality; Forecasting Time-Series Data, assumptions and features of forecasting

Course Code: STNT0BA03

ECTS: 3

Subject Description:

The course deals with the topic of strategic management with a practical approach. It provides a theoretical insight into the role of strategic leadership in various business organizations, and shows specific methods and tools for strategy creation and strategy implementation. It also focuses on the different business model samples through corporate examples.

Beside this, the course provides insight into the leadership skills that support effective and successful strategic operations. The lecturers are coming from the business world with many years of corporate leadership experience, so we strive to give a practical approach also to the course. During the course, a couple of lectures will also plan to give students the opportunity to meet exciting corporate strategy makers from the for-profit and non-profit corporate community.

Course Code: AZAI0BA06

ECTS: 6

Subject Description:

The goal of the course is to give an overall interpretation of the European integration process. Emphasis is put on the history of the European integration, the EU-institutions and decision-making mechanisms. Special focus will be given to the institutional mechanisms and to the historical aspects of integration. The unit seeks to explore and explain the structure and operation of the Single Market and the EU budget between 2014 and 2020. At the same time special attention is paid to three core polices of the EU: the monetary and economic union, the agriculture policy and the cohesion policy.

Course Code: MAAI0BC03 

ECTS: 3

Subject Description:

The course ensures that students grasp the importance of effectively communicating the Brand the product's value proposition and market potential to potential customers, investors, and stakeholders. This strategic communication is essential for a successful brand or product launch and subsequent market penetration.

Benefits:

•        Understanding of Brand Equity

•        A comprehensive understanding product and brand value proposition

•        Understand the importance of insight driven innovation and brand building

•        Acquiring detailed concept writing techniques

•        Understanding of different consumer research techniques.

Upon successful completion of this course, students will:

•        Understand the different consumer and customer communication techniques.

•        Be equipped with standard communication framework that applies for any given service, product or industry.

•        Be equipped with a “Concept Sell” framework for selling new products, ideas, services with potential clients and stakeholders.

•        Have strong understanding of Brand fundamentals and its role in the brand communication and positioning. 

Course Code: MANG0BA06

ECTS: 6

Subject Description:

The main aim of this course is to provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the role of information and the marketing information system, the marketing mix, internal and external influences affecting strategy, competitor analysis and positioning.

Course Code: MEAN0BB03

ECTS: 3

Subject Description:

Students participating in the course will gain insights into the past, present, and future opportunities of AI. The practice-oriented approach enables building machine learning models in no-code development environments. We will examine regression, classification, clustering models, anomaly detection, and time series analytics using real corporate data models. The course also includes practical examples of process automation based on generative AI.

Course Code: KOOG0BA06

ECTS: 6

Subject Description:

The aim of the course is to familiarise students with the framework of media and communication law and its basic rules. It also introduces students to the international structures of regulation and provides examples of self-regulation.

Students will be able to distinguish between legal and illegal media phenomena. They will be able to formulate the appropriate questions and to identify the legal scope of regulation. It will enable students to find and deal with legal material and, by interpreting it, to consider possible answers to legal questions.

Students will be able to contextualise the legal challenges of new communication technologies and interpret them in legal terms. Students will be presented with some of the legal responses and attempts to respond to these challenges.

Course Code: KOIO0BA03

ECTS: 3

Subject Description:

The objective of this course is to provide a comprehensive picture of crisis management: crisis management plan, tasks of a crisis management team. Participants get to know the practice of crisis communication and gain insight into the good practice of communication strategies. They get to know the main crisis communication theories during the simulation of a crisis situation, executing project work, in small groups. They learn how to develop a crisis management strategy: the basics of risk analysis, prepare a crisis management plan, compile a crisis management team, prepare the crisis communication plan, with holding statement.

The relevant roles are formed by groups with the appropriate number of people for the task (min. 2 people). A crisis situation occurs during the simulation, the crisis is managed based on the prepared plan, under the guidance of the crisis management team, with a focus on crisis communication. Participants prepare the necessary written and oral crisis communication content in group work in the process.

Students can practice offline and online content creation and news editing. They can perform the role of reporter, cameraman, reporter, newsreader. According to their role, they prepare a press release, on-site report, radio news, Facebook, Instagram, Twitter post, YouTube and TikTok video.

By completing the course, they will be able to take a systemic overview of crisis management and contribute to the preparation, planning and implementation of crisis management at a given organization.

Course Code: CSKA0BA03

ECTS: 3

Subject Description:

This series of lectures will give an overview of the ethical challenges facing business today, and how communicative professionals and firms can address these challenges. The lectures will enhance the expertise of students through the examination of ethical and managerial theory.   

The purpose of the seminars is to give an insight into common ethical dilemmas in business context. This is achieved through the use of real-world examples throughout extended case studies.  Students will have wide-ranging discussions regarding major trends, challenges and possibilities in the field of ethical business. Understanding, adopting, and implementing CSR is the source of sustainable value creation in today’s business environment.

1.        Introduction to the course, requirements, discussion of proceeding of readings and films, practical tasks related to the lectures, student presentations, training exercises, video and film analysis
Introducing business ethics

2.        Framing business ethics: corporate social responsibility (CSR)

3.        Evaluating business ethics: normative ethical theories

4.        Making decisions in business ethics: descriptive ethical theories

5.        Managing business ethics tools and techniques of business ethics management

6.        Shareholders and business ethics

7.        Employees and business ethics

8.        Consumers and business ethics

9.        Suppliers, competitors and business ethics

10.    Civil society and business ethics

11.    Government, regulation and business ethics

12.    Conclusions and future perspectives

13.    Subject summary, discussion of papers, class performances

Course Code: HUNT0BA03

ECTS: 3

Subject Description:

The primary objective of this course is to provide students with an understanding of the key concepts and skills used within the context of HRM. The class will examine the various processes  and  strategies  employed  by  organizational  leaders  and  human  resource professionals throughout the ‘lifecycle’ of the employer-employee relationship, from workforce planning and recruitment through to reward management and labour relations. The course will cover key topics such as strategic HRM, recruitment, selection, performance management, reward management and pay structures.

The instructor will make use of cases and examples drawn from the private, public and the not-for-profit sectors.

Course Code: INIO0BA03

ECTS: 3

Subject Description:

The purpose of the course is to introduce students to the concepts, functions and tools of integrated corporate communication. The course is designed to provide students with a sound understanding and appreciation of corporate communication strategies and their applicability to both profit and non-profit organizations.

Course Code: KUIO0BA06

ECTS: 6

Subject Description:

The main objectives of the course are to develop intercultural awareness, to emphasize the importance of being aware of one's own culture, to develop a repertoire of culturally appropriate behaviours, to understand the impact of cultural factors on workplace performance through interactive lectures and practical sessions, analysis of exercises, case studies and student presentations. The course will develop students' intercultural sensitivity, receptiveness and openness to other business cultures through the learning process.

Course Code: BEBA2BA03

ECTS: 3

Subject Description:

The general aim of the course is to acquaint students with the basic concepts and contexts that describe the operation of the national economy. We focus on concepts that are essential for understanding the economic processes. We discuss the contexts and macroeconomic processes on which students can build in their later studies, and that they will encounter in their work. We acquaint students with the basic theories of macroeconomics, the relationship between the real and monetary spheres, the complex system of the macroeconomic equilibrium, the theories explaining the dysfunctions of economies (especially unemployment, inflation, crises). By acquiring the knowledge of the semester, students will be able to review the complex processes of a national economy and evaluate the impact of current macroeconomic and economic policy events. We illustrate the main processes with the help of current examples and evaluate international events in the light of the theory. The introductory, but comprehensive knowledge should enable students to contribute to processes in the economy efficiently, effectively, and in an environmentally sustainable manner.

Coures Code: MAIO0BA03

ECTS: 3

Subject Description:  

In the lectures, students will:

·       Learn about the relationship between marketing and marketing communications.

·       Acquire familiarity with relevant marketing approaches and philosophies.

·       Gain understanding of basic marketing communications planning and media planning models.

·       Familiarize themselves with the toolkit and specific tools of marketing communications.

During the seminars, they will: 

·       Apply the knowledge gained in the lectures.

·       Work on real tasks provided by actual companies or organizations, focusing on specific briefs.

·       Present proposed solutions not only to the course instructor but also to a representative of the respective company or organization.

·       Experience working in marketing communications teams composed of 4 people.

The aforementioned activities aim to prepare participants for employment opportunities in a company's marketing department or within a communication agency.

Coures Code: MEANBA03

ECTS: 3

Subject Description:

During the semester, we will get to know the technical terms of media economics (business plans, annual reports, statements) and the economic characteristics of the domestic media market. The course discusses the economic operations, financing, media mix price lists of print magazines, radio and television stations with local and national coverage, and websites. 

Course Code: MEET0BA03

ECTS: 3

Subject Description:

This series of lectures will give an overview of the nature of mediated communication, the history of transformations in media and the various functions of media. Different theoretical perspectives will be presented on the social, economic and political role and power of media in society which may influence our social values, identities and also behaviours. The general purpose of the seminars is to give the students the opportunity to discuss and analyse specific media texts focusing on different aspects (such as the dynamics of class, gender, generation and race) which influence both the production and reception of media. Through the own writing and oral presentation, students will have the knowledge and skills that will enable them to interpret media communications in the modern world and to use media effectively and responsibly.

Course Code: POIA0BA03

ECTS: 3

Subject Description:

Politology, as the basic discipline of political science, is closely related to disciplines that represent different spheres of society, such as economics, sociology, law, and history. The concepts and contexts learned in the various fields of social science will help to facilitate the learning of this subject.

The subject aims to provide an introduction to the basic concepts of interest and power relations and their related concepts. This will help students, as future economists, to understand the relations of interest and power and the functioning of the institutions and organizations involved.

Course Code: PRKA0BA03

ECTS: 3

Subject Description:

Developing students' communication competences (skills and abilities), as well as the specificities of the technical tools used for presentations. To learn about, study and teach the technical and contextual elements of visuality, both grammatical and cinematic, by broadening the scope of teaching. In addition, the course will familiarise students with the forms and regularities of public speaking. It will also introduce students to the written and spoken forms of public communication, the theories of rhetoric and the content of modern rhetorical studies.

Course Code: SZIA0BC03

ECTS: 3

Subject Description:

The course provides an extensive overview of the most current and most discussed areas of social psychology; of the role general psychological phenomena play in social situations and society at large. Main topics include individuality and the self in groups, the normative role of culture, social identity as well as possible solutions of social conflicts. Beyond the introduction of contemporary theories of social psychology, the course also intends to involve students in the discourse on current social issues. We discuss practical questions of prejudice as well as the role of the media in our world. In the final part of our course, we offer an outlook on the exciting area of network science.  

Course Code: STKA0BA03

ECTS: 3

Subject Description:

During the seminars, we solve problems in a computer environment using EXCEL. For the practical sessions to be effective and efficient, it is necessary to be prepared from the theoretical material in advance.

Please bring the collection of formulas to each practical session.

The expected level of mastery of the subject requires regular attendance and active participation in the practical sessions. In addition, the nature of the subject requires regular individual study and practice.

Course Code: KOJA0BA03

ECTS: 3

Subject Description:

This class introduces students into communication ethics in general and journalism ethics in particular. It offers an overview of democratic media theory and attempts to answer the question of whether there are universal standards in journalism, or ethical standards are also shaped by political and cultural specificities. It also studies the question of whether, in the age of citizen journalism, virtue ethics may replace journalism ethics. 

1. Introduction. The rise of professional journalism

2. Democratic media theory. Media and democracy

3. Journalistic self-regulation. The basic principles

4. Ethics and morals. Why observe them?

5. ‘Good’ and ‘bad’ journalism. What is the difference?

6. Standards of good journalism

7. The history of journalistic self-regulation

8. The standards of news journalism in Hungary

9. Fake news vs. accurate stories

10. Investigative reporting

11. Censorship. Equality in the media

12. Character assassination vs. media scandal

13. Written in-class exam.

Course Code: TAEI0BA03

ECTS: 3

Subject Description:

During the course, we will examine the interactions between media and society from a historical perspective, combining approaches from the history of technology and the history of the public sphere. We will begin by addressing, in chronological order, the development of speech, printed books and newspapers, cinema, radio and television, as well as digital media. Following this, we will explore the history of fabrications, censorship and freedom of speech, propaganda, investigative journalism, and samizdat. The aim of the course is to provide students with the foundational knowledge necessary to analyze media within its chronological framework and social context.

Course Code: HAKA0MA06

ECTS: 6

Subject Description:

During this course, the students can get acquainted with the most important objectives, actors and tools of economic policy. The presentation of all these features will be put into an actual context: the students can check their knowledge through the analysis of Hungarian, European and world economic situations/examples. The objective of this approach is to enable the students to form and defend their – well-founded – individual opinions on actual issues and debates of economic policy.

Course Code: GAAN0MA06

ECTS: 6

Subject Description:

The course provides students with an overview of developments in the world economy and international business with a special focus on global, regional and local value chains.
Besides international trends, it concentrates on developments in the Central and Eastern European (former transition) economies and among them especially in Hungary.
Due to the high share of students with international background, it concentrates on international trends, where CEE and Hungarian examples are given as illustrations.  
The course is divided into three parts-approaches. At the macro level, it presents and explains the main trends, facts and developments in global value chains, the main concepts and theories used in the international literature. It pays attention to the related policy issues as well. At the micro level, it familiarizes students briefly with supply chain management issues. At the meso level, it presents detailed industry case studies in those sectors and industries, which are especially affected by global value chains.
Students attending and actively participating in this course will
• be familiar with recent trends in globalization and with theories explaining them, with a special emphasis on (global) value chains;
• learn basic concepts and become familiar with data and data sources related to international trade and foreign direct investments,
• be able to assess and evaluate certain elements of the operation of international/multinational enterprises,
• be familiar with related policy questions.
The course is based on lectures. Students are encouraged to actively take part in discussions related to the topics of the course and to the current events of the world economy. Lectures are based on slideshows and on their discussion. There is an individual home assignment, which is a small research related to the topics of the course. The results of own research should be presented during the seminars.

Course Code: MUNA0MA03

ECTS: 3

Subject Description:

The course provides students with an overview of the various aspects of multinational enterprises in the world economy, their operational environment and changes in it. 

By the end of the course, students will be familiar with implications of operating across national borders, with the main elements of the international environment, with the main theoretical approaches, which try to explain the operation and existence of multinational companies, with different combinations of international strategies and organisational structures of multinational firms, with the roles of, and challenges facing, MNC subsidiaries and headquarters. Furthermore, they will see how company case studies could be prepared and what purposes they can serve. The course is illustrated with numerous company cases. 

Course Code: RESE0MA03

ECTS: 3

Subject Description:

The course explores a central issue of the world today: the role of regional integrations and their developments, key challenges, internal and external conflicts as well as their goals and impacts on global economics and politics.

After an introduction to the theoretical background, lectures will cover the most relevant integrations from Europe to Africa, from the American continent to Asia, including agreements involving countries or trading blocs from different continents. As an integral part of the learning process, students will prepare a presentation for the seminar and further analyse a regional integration of their choice.

Course Code: NETA0MA06

ECTS: 6

Subject Description:

Course Code: NEOK0MC06

ECTS: 6

Subject Description:

Domestic and Multinational Corporations (MNCs) are operating in an increasingly competitive global environment. Firm value maximisation involves international investing and financing decisions. Firms are exposed to international competition and Financial Managers need to understand currency risk and how international financial markets operate. This course aims to provide students with an in-depth knowledge of: (1) international financial markets, (2) determinants of exchange rates, (3) currency derivatives, (4) international arbitrage and interest rate parity, and (5) exchange rate risk management. The objectives of the course are: To provide an introduction to international finance theory (exchange rate determinants, foreign exchange exposure, foreign exchange markets, interest rate parity). To gain understanding about how the foreign exchange market works including product types, quotations, hedging strategies and consequences of changes in foreign exchange rates. To develop knowledge, capability, and skills 2 necessary for making sound financial decisions for a multinational firm. To teach students about how to run their own MNC and write a quality feasibility report.

Learning Outcomes

Upon successful completion of this Course, you should be able to: Develop an ability to apply international financial management skills in the acquisition, organisation, analysis, evaluation and presentation of related information using digitally based resources. Build a commitment to acquiring and understanding international financial management. Grow a frame of reference through which to identify, evaluate, and solve problems pertaining to international financial management. Encourage critical and analytical skills and the ability to work independently. Create an understanding of the links amongst business disciplines and a commitment to learning. Demonstrate communication and written skills (e.g. the ability to write quality reports). Work constructively, effectively and cooperatively as part of a team. Be able to apply ethical standards and use ethics responsibly in financial markets and the wider community. Appreciate your role as a global citizen and the global impact of the foreign exchange market.

Course Code: ASOK0MA03

ECTS: 3

Subject Description:

This course aims at introducing to those geopolitical data and historical events that have considerably influenced the shaping of the political and economic state of affairs in Asia and its regions. It gives a short overview of the characteristics of the individual countries in terms of civilization, religion and ethics. It highlights the differences that set them apart from cultures based on the traditions of European civilization, but also among each other. The course looks into the different business practices and business culture of the relevant countries in order to enhance business relations. It touches upon the impact of globalization within the region, and upon the perspectives of the impact of the development of the region on the world.

Course Code: NEOK0MA06

ECTS: 6

Subject Description:

This course aims to familiarise students with the most important concepts, institutions and terminology of international law, and with the unique legal system of the European Union. The first part of the course focuses on international law, whilst the second part is about the EU. The course approaches to all topics via case studies: each concept and institution will be illustrated by a relevant case, providing useful information about their importance and operations, as well as their practical impact on international relations. The case studies are related to legal documents, such as treaties or decisions, but will be discussed from multidisciplinary perspectives, looking at the particular issues not just from legal, but also from political, social, ethical or economic aspects. The course expects active participation from the students, requiring both individual and group activities.

Course Code: MAIG0MA06

ECTS: 6

Subject Description:

In order to understand the historic elements that contributed to the rmation of Hungarian foreign policy the students must learn about the science of history, its evaluation, in general, and international relations and foreign policy, in particular. During this course lectures will be dedicated to the internal and international elements that determined Hungary’s position in Europe and within the Carpathian basin. Special attention will be paid to the different epochs of Hungary’s social, political and economic development in the 20th and the early 21st centuries. Though Hungarian foreign policy will be in the centre of studies, nevertheless the trends and events that characterized the last 100 years will be explored within a wider – international – spectrum. Appropriate time will be allocated to the analysis of the question of radical social and political transformations that took place in Europe in the course of the last century.

Course Code: DIUL0MA03

ECTS: 3

Subject Description:

Module objectives: European integration has resulted in radical changes in European conditions, affairs and relations. Processes of the last 60 years have transformed not only the environment, the institutional set-up of our continent but the means and methods of European collaboration as well. The purpose of the course is to let the students know and understand the main features of the current and very peculiar European cooperation and get acquainted with the new international policy and diplomatic environment, the theoretical and practical questions related to the actors of and the means applied within ‘European diplomacy’.

Course Code: NEIO0MA03

ECTS: 3

Subject Description:

The course aims at pointing out the impact and role of culture in the shaping of social, political and economic processes. Diverse manifestations of cultural specifics and characteristics will be displayed in public, business and interpersonal communication; in negotiations; in decision-making and in handling the challenges of globalization. Ways and methods of managing differences and conflicts, practices of misunderstandings and crisis-solving by communication will be discussed.  

Course Code: NEEK0MB03

ECTS: 3

Subject Description:

• This course in International and European Finances is aimed at interpreting the financial authorities and financial institutions’ role within the framework of financial policy making (with special emphasis on monetary authorities and international financial institutions).
•  The teaching material will focus on the European Union, but not exceptionally, since most financial institutions’ mandate exceeds the boundaries of Europe. During this course, students are expected to gain competence in raising questions about current financial issues and put them in contexts with the learnt financial processes and theories.
•  Students will also learn about the risks of banking operation as the basic building block of financial institutions systematical operations.
•  The lecturer – as external tutor - comes from the business world with many years of banking and financial supervisory leadership experience, so the course strives to give also a practical approach to the discussed topics.                 

Course Code: KEAN0MA03

ECTS: 3

Subject Description:

Students are offered an introduction to the political history of the 20th century in East-Central Europe and the evolution of the ideas, which gives an essential background for the interpretation of the political history of the region. The course intends to familiarize students with those political and economic features that are specific to the countries of the region.

Course Code: AGTA0MA03

ECTS: 3

Subject Description:

The course presents and explains the key elements that contributed to the formation of International Economic Diplomacy. During the course, lectures will be dedicated to present international academic frameworks and practical real-life business case studies on Economic, Commercial and Business/Corporate Diplomacy. Students will not only be able to understand the academic frameworks but rather be able to enhance their economic and business skills. During the course students will understand market and non-market factors, strategies and trends. They also individually will present their chosen subject using different global economic and business diplomacy strategies and approaches using their academic and professional-practical tools from the course. Special attention will be devoted to international economic cooperation, actors, modern functions and methodology of economic and business diplomacy.

Course Code: USOK0MA03

ECTS: 3

Subject Description:

The goal of the course is to give an introduction to the ideological, theoretical and pragmatic motivations of the foreign policy strategies of the United States of America, with a major focus on events and relations since the second World War and especially on current issues and challenges. The course will cover special case studies in the form of analysing the most relevant bilateral and multilateral relations of Washington and the most important global changes and events shaping the global role of the US and its policies.

Course Code: FOIA0MA06

ECTS: 6

Subject Description:

This course examines the psychological, social, and cultural factors influencing consumer behavior. Topics include decision-making processes, consumer trends, and the impact of social groups on purchasing decisions. Students will gain a deep understanding of what drives buyers, an essential foundation for effective marketing strategies. The instructor, who is the Head of the Marketing Department at Budapest University of Economics and Business and author of several marketing books, ensures the highest quality of teaching.

Course Code: INIO0MA06

ECTS: 6

Subject Description:

This core course focuses on coordinating various communication channels to deliver a consistent and impactful brand message. Students will learn to design and implement integrated campaigns, covering topics such as advertising, public relations, sales promotion, personal selling, and direct marketing. Practical exercises help develop creative and strategic communication skills. The instructor, who studied in Vienna, brings international experience to enrich the learning experience.

Course Code: MAES0MA03

ECTS: 3

Subject Description:

In this course, students will learn how to create comprehensive marketing plans, from setting objectives to developing actionable strategies and evaluating results. Key topics include market analysis, goal-setting, and performance measurement. By the end of the course, students will be equipped with practical tools to design and implement effective marketing plans for any organization. The instructor, a former marketing head for international companies, brings real-world experience that guarantees the course’s high quality.

Course Code: NEJE0MA03

ECTS: 3

Subject Description:

This course addresses the challenges and strategies of entering international markets, including market selection, entry modes, and cross-cultural considerations. Students will learn how to adapt marketing approaches to diverse global markets and evaluate risks and opportunities in international expansion. Additionally, international students will gain insights into how to enter Hungary with a business idea. The instructor, who formerly worked for the Hungarian Export Promotion Agency, brings in-depth knowledge and expertise on this topic.

Course Code: RENG0MA03

ECTS: 3

Subject Description:

This course primarily focuses on country marketing. Students will learn how to create a competitive identity and image for a country to make it more attractive. This includes increasing tourism, boosting foreign direct investment, enhancing exports, and fostering a sense of patriotism and well-being among its citizens. Topics such as marketing communication and related strategies are covered in depth. The instructor, who is the Vice-Head of the Hungarian Marketing Association, has extensive experience in city and country branding projects, ensuring a practical and professional approach. 

Course Code: SZNG0MA03

ECTS: 3

Subject Description:

This course explores the distinctive aspects of marketing in service industries. Topics include customer experience management, service design, and relationship marketing. Students will also discover how products are increasingly adopting service-oriented approaches. The instructor, a former marketing head and market researcher, provides valuable insights grounded in professional experience.

Course Code: VAAI0BA03

ECTS: 3

Subject Description:

The general aim of the course to give basic knowledge about entrepreneurships, mechanism of corporations. During the semester students get know – from theoretical and practical view – the relationship between companies and environment, strategic and operative decision making, functional areas of business processes.

Entrepreneurship, corporation: business entrepreneurship, objectives and operative areas of the company, steak-holders, company forms according to the law. Financing the start-up and the operation.

Strategic and business planning: process of strategy planning, some methods of analyses, and objectives role of business planning.

Marketing: essence of marketing, customer behaviour, targeting the market, pricing

Company’s core activity: production, service: parts and types of production processes, attributes and types of services

Company’s costs and assets management: cost definition, cost classifications, cost calculation, profit calculation, break-even point, definition and classifications of assets, fixed assets, the role of depreciation, investment and its classifications, inventories, inventory management; cash, cash management.

Innovation: definition, its essence, its objectives, base cases; innovation chain; product, technology, organization innovation

Human resource management: its role and content; HR planning, wage management

Course Code: GAAI0BA03

ECTS: 3

Subject Description:

This course aims to equip students with an appropriate legal basis essential to successful participation in business life and to provide an insight into relevant legal practices in light of business laws. 

The first part of the course approaches the law involving the business sector from legal and economics perspectives. Within this framework the course discusses details of economic legislation and the hierarchy of norms, the system of judicial protection as well as the main constitutional guarantees impacting the business environment. 

The second - and more extensive – part of the course discusses the private sphere of businesses with special emphasis on the establishment and operation of companies and addresses the most important rules concerning the preparation, negotiation and interpretation of business contracts. 

The last part deals with business related public policy issues like consumer protection law, competition law, business crimes, and financial reorganisation

Course Code: UZIO0BA03

ECTS: 3

Subject Description:

The course aims to develop the communicative competence, lays the foundations of efficient communication in business life and gives an overview of the various processes on the different levels of communication. An insight is given into the most important features of communication and students are prepared to analyse and interpret the basic processes of interpersonal, organisational, media and intercultural communication in order to understand the specific features, the conditions and the dynamics. The second part of the course deals with the expectations in terms of communication in business life since communication is a major component of soft skills. Students are given time to master these skills through practice sessions. Special emphasis is given to acquainting students with the foundations of business writing and presentation skills.

Course Code: UZAN0BA03

ECTS: 3

Subject Description:

The objective of the course is to deepen the knowledges of business activities related to the single market and its regulative environment in certain areas. The lectures give an overview of the administrative elements within the scoreboard of internal markets and also focus on the regulations at EU level in the fields of the free movement of persons (including workers, EU citizens or consumers), the freedom to provide services and finally, the free movement of goods (harmonised and non-harmonised products). During the semester emphasis will be placed on the regulations of the internal market, which comprise the three economic freedoms (green activities and green products, the environmental criteria of waste management, the regulations of indirect taxation, the mutual recognition of certificates, consumer rights in the EU and public procurement and dispute settlement without legal proceedings). Students will be able to use online systems at EU level both as consumers and as entrepreneurs. These online systems serve as the basis for receiving up to date information, promoting online problem solving and deterring them from any dangerous activities and products. 

Course Code: GAKA0BC03

ECTS: 3

Subject Description:

The aim of the course is to present the most important objectives, actors and tools of economic policy. The presentation of all these features will be put into a contemporary context. Students will be given the definition of economic policy and an overview of the role of the state, the macroeconomic variables and the statistical base of economic policy. The course introduces economic theories of the state’s economic role. 
The main sub-policies presented are as follows.

Monetary policy: definition, aims and tools. The functioning of the monetary transmission mechanism and monetary policy in Hungary from the transition until today.

Fiscal policy: definition, aims and tools. The course will introduce the structure of public finances, the role of the budget in economic policy, the government’s deficit position and debt. The Hungarian fiscal policy from the transition until today will be discussed

Furthermore, the course presents the public finance reforms, pension systems, pension reforms, the financing of the healthcare system, labour market policies, education policies, policies related to the economic sectors, regional policies, competition policies, and regulations. Finally, the course introduces the international context of economic policy: globalization and economic policy; the EU as a framework for economic policy.

Course Code: KOAN1BA06

ECTS: 6

Subject Description:

The course is generally aimed at teaching students the basic economic concepts that enable the description of how the economy operates. The focus is on the foundations of microeconomics which contribute to the understanding of economic processes and on concepts that are necessary to understand the material of professional courses. 

Knowledge areas: basic concepts of economics. Characteristics of modern market economy; production factors, division of labour, market mechanisms, role of government. Demand and supply functions; market equilibrium, change in demand and supply, elasticities. Consumer behaviour and demand theory; role of utility and income in consumers’ decisions, optimal choice, individual and market demand function, consumer surplus. Market behaviour of firms. Basic concepts of production, production functions; economies of scale, partial production function, isoquants and optimal combination of factors of production. Cost analysis; basic concepts, opportunity cost, short-run and long-run cost functions. Supply behaviour of firms under perfect competition. Natural monopoly, supply behaviour of the monopoly, different types of imperfect competition. Factors determining the factor income, labour market demand and supply. Market failures and government intervention. 

Course Code: KUAS0BA03

ECTS: 3

Subject Description:

The aim of the course is to present the currently effective rules of the EU’s intra-union trade and its foreign trade regulations and international collaborations. The students are explained the reasons for the applicable regulations and formalities and will be able to use the special terminology in business situations. The lectures provide information on direct and indirect trade barriers, on the provision of the Union Customs Code and the implementing of measures thereof. The students will learn how to adapt the respective WTO/GATT rules in daily trading practice. The lectures include the new security-related international conventions and their corresponding EU regulations (AEO) thereby enabling students to conclude and accomplish contracts of international sale which do not infringe the European and international trade regulations.

Course Code: INAG0BA06

ECTS: 6

Subject Description:

Today’s business firms are going digital, therefore the use of information technologies and systems is essential for them to achieve corporate objectives. By using information technologies, business managers intend to achieve operational excellence, develop new products and services, improve decision- making, and achieve competitive advantage. Therefore, there is a direct connection between information systems and business performance. The course provides students with IT related knowledge and gives an insight into the concept of information systems that are crucial in the operation of organizations, management, the networked enterprise and also affect the ethical, social, and legal environment of businesses.

Course Code: NEOG0BA03

ECTS: 3

Subject Description:

This course aims to equip students with a basic legal understanding of international law, essential to successful participation in business life and to provide an insight into relevant legal practices in light of international business laws. 

First, the course presents a short overview of the basic terms of public international law and outlines its specificities from international private law. 

The second - and more extensive – part of the course discusses EU Economic Law and puts a special emphasis on the Law of Single Market. 

The last part deals with business related public policy issues like consumer protection law, monetary law, and economic coordination. 

Course Code: MAKP0BA03

ECTS: 3

Subject Description:

The aim of the course is to present the role of foreign economic and trade relations in the Hungarian economy, the most important characteristics of foreign trade and foreign direct investments, to give an overview of the tools of Hungarian foreign economic policy and of the main features of foreign economic strategy.

The course highlights the importance of foreign trade, foreign economic relations and foreign trade policy in the Hungarian economy, and gives a brief overview the history of Hungary’s foreign economic relations until 1990. It analyses in detail the main features and explanatory factors of post-transition foreign trade policy, presents the international environment of this policy (in terms of the changing world policy and economy environment) and how this policy is implemented in practice – as per the following:

Foreign direct investments in Hungary. The definition and types of FDI. Statistical problems surrounding FDI data. The potential impact of FDI on the host economy. Stages of FDI promotion in Hungary. Main characteristics of FDI in Hungary (industries, regional distribution, main home countries, leading investing multinational companies).

Participation of Hungary in global value chains. The most important characteristics of Hungarian export and import according to their product composition. The leading Hungarian exporting companies. The main export and import partner countries of Hungary, foreign trade with the European Union and within the EU, and with the Visegrad countries. Foreign trade with emerging and developing countries, with special attention to Asia and China.

Foreign direct investments of Hungarian companies abroad: motivations, characteristics of the leading investing companies, host countries, industries.

The most important tools and institutions of Hungarian foreign economic policy. The impact and role of the exchange rate and the exchange rate policy in Hungary. The institutions of export and investment promotion: HIPA, HEPA, EXIM.

The main features, tools and achievements of post-2010 foreign economic strategies.

Course Code: NEAN0BA03

ECTS: 3

Subject Description:

The main goal of the course is to introduce the basics of international economics, and within that to focus on international trade, capital movement theories and the balance of payments. The course presents the importance of international economics and its research questions. An overview will be given of world economic development, the main trade theories, capital flow theories, the key actors in world economy, national accounting and balance of payments. Among the most significant actors in world economy, we examine specific groups of countries, the increasing role of multinational companies, and some international organizations (WTO, World Bank, IMF) that play a significant role in certain areas of international economy. 

Course Code: KUEK0BA03

ECTS: 3

Subject Description:

The course analyses financial problems corporations face that result from operating in an international environment. Major topics covered are corporate strategy and the decision to invest abroad; The FOREX and the exchange rate determinations are explained, introduces currency derivatives that can be used to manage foreign exchange exposures. The global financial crisis are examined, and gives an updated coverage of monetary developments and regimes; Gives a detailed information about forecasting exchange rates and international portfolio diversification; Under the international parity conditions the spot and forward looking markets and its instruments and recent practices are introduced; provides the basic knowledge about the term structure of interest rate and interest parity. The types of different exchange rate risks and its financial management are covered.

Course Code: NELO0BA03

ECTS: 3

Subject Description:

The goal is to give an overview of the position and role of logistics in international corporate management. The subject focuses on international trade generated physical flow of materials and products, and introduces the manner of planning, implementing, controlling logistics processes and such activities as transportation and freight forwarding. The topics covered discuss the strategic significance of logistics, and present functional elements of logistics, as well as the most important activities within the corporate value chain. Furthermore, the management issues of each advantaged sub-area of logistics and the basic relationships of supply chain management are introduced.

Course Code: NEEK0BA03

ECTS: 3

Subject Description:

The aim of the course is to offer basic knowledge on fundamental definitions, categories and contexts of international political relations and the most important international institutions in order to prepare students for their further studies in international and European studies. Whenever possible, the course takes advantage of various multimedia tools or case studies in order to make the topics more relevant and understandable.

Course content:

• Basic definitions of world economy and world politics. Major actors of international relations.

• States and their conflicts. Power Instruments of handling conflicts (case studies).

• Peaceful instruments of handling international conflicts, the development of peacekeeping. (case studies).

• Definitions of security, security policy. Challenges to national and international security.

• Basic features, actors and agenda of the international system after WW2.

• The formation and main features of the bipolar world order. Major characteristics of détente. The “Second Cold War”. Dissolution of the bipolar system.

• Main features and challenges of the New World Order.

• The concept of international institutions, their profiles, functions and organisational struc-tures. The role and importance of non-governmental organizations.

• Brief history of international organizations.

• The United Nations: formation, objectives, major bodies and specialized agencies.

• Other global institutions: the historical background of the formation of the OEEC/OECD and GATT; the basic principles of their activity. Experiences and challenges of the WTO.

• Major institutions of international financial cooperation: functions and challenges of the IMF and the World Bank

• Regional initiatives outside Europe: NAFTA, ASEAN, MERCOSUR, AU

• Foreign policy priorities of Hungary. Hungary in the system of international institutions.

Course Code: NEUG0BA06

ECTS: 6

Subject Description:

The course presents the structure, actors and internal relations of international trade starting out from making a proposal, to the process of contracting including the ancillary transactions such as legal delivery, physical dispatch of goods and logistics services. The course identifies intermediaries, trade transaction types and their contractual and statutory conditions. The students gain insight into trade usages in terms of Incoterms, and their role in business life. 

The lectures give an overview of payment methods and devices and the interdependence of commercial and logistics processes. The course provides well-structured knowledge on risk mitigation tools (insurance, guaranty and bank-guarantees) and financing techniques and shows students how to apply them in special transactions.

Course Code: PIAI0BA03

ECTS: 3

Subject Description:

The subject contributes to the students' knowledge by understanding the importance of market research, its role in business practice and its trends. During the lectures we review the main areas and the most important methods of market research. In addition to the design issues arising during market research, the choice of methods and sampling procedures, the issues of data collection and processing are an integral part of the curriculum.

During the exercises, the characteristics of qualitative and quantitative data collection, data processing methodology, data evaluation and interpretation possibilities are discussed. In computer practice, we use the SPSS Statistics software package for quantitative research to solve analysis and data representation tasks.

Course Code: MAAI0BB03

ECTS: 3

Subject Description:

Objectives: to show the main questions of marketing management. It starts with the basic definitions, continues with the analyses of the organizational and individual buying behaviours. After a short introduction to marketing research, the subject concentrates on market segmentation, targeting and positioning, and finishes with the 4P’s, i.e. with an overview of product, price, distribution and marketing communication policies.

Course Code: SZNT0BA06

ECTS: 6

Subject Description:

The aim of the course is to get students acquainted with the difference between management and leadership, leadership styles and models, models of organisational culture with specific focus on the interrelationship between national culture and corporate culture, what role they play in intercultural management, the history of management thinking, through interactive lectures and seminars. 

The objectives also include analysing change and change management issues in today’s complex and dynamic business world with special focus on conflict situations and conflict management strategies to help students cope with challenging situations in their future business careers. 

The primary objective of the HRM part of this course is to provide students with an understanding of the key concepts and skills used within the context of HRM. The class will examine the various processes and strategies employed by organizational leaders and human resource professionals throughout the ‘lifecycle’ of the employer-employee relationship, from workforce planning and recruitment to reward management and labour relations. The course will cover key topics such as strategic HRM, recruitment, selection, performance management, reward management and pay structures. 

The instructors will make use of cases and examples drawn from the private, public and the not-for-profit sectors.

Course Code: FIAS0BA06

ECTS: 6

Subject Description:

The lectures present the external and internal risks of international transactions and the measures and tools by which these risks and threats can be avoided, and their consequences mitigated. The course identifies the sources of financial losses, analyses their impact and presents the pay ment methods and financing techniques of international transactions, their fields of application together with terms and conditions. The students learn the services of credit rating companies, the information furnished by them and gain insight into (export)financing and are given an overview of the roles and duties of government agencies acting in risk management.

Course Code: STNT0BA03

ECTS: 3

Subject Description:

The course deals with the topic of strategic management with a practical approach. It provides a theoretical insight into the role of strategic leadership in various business organizations and shows specific methods and tools for strategy creation and strategy implementation. It also provides insight into the leadership skills that support effective and successful strategic operations. We strive to make the course an experience for students through the eyes of business practitioners as well as through their experience. Therefore, during the course, a couple of lectures will give students the opportunity to meet exciting corporate strategy makers from the for-profit and non-profit corporate community.

Course Code: MAAI0BC03 

ECTS: 3

Subject Description:

Course Code: MANG0BA06

ECTS: 6

Subject Description:

The main aim of this course is to provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the role of information and the marketing information system, the marketing mix, internal and external influences affecting strategy, competitor analysis and positioning.

Course Code: MOMY0BA06

ECTS: 6

Subject Description:

The goal of the course is to give an overview of Chinese economic development trends after 1948, with special focus on the economic trends after 1990. After a short historical introduction, the students gain an insight into the different aspects of the Chinese economy: the urban and rural divide in the Chinese economy. Key questions to be answered are: what are the special features of the Chinese finance system, how did the internationalization of the Chinese economy take place, what are the factors of long-term economic growth in China: population, labour market, trends in living standards? Central European and Chinese trade relations and investment are also analysed in the course.  

Course Code: ALKA0BA03

ECTS: 3

Subject Description:

One of the most commonly and explicitly stated skills expected of our students is to use the computer as a natural tool for problem solving in their daily work. Therefore, the aim of this course is to develop in students the routine skill of using a computer. Furthermore, the course aims to enable them to carry out the analytical work required by the profession to a high standard, using the most common IT systems and modern software packages.

Professional competences:

- developing basic skills in office applications
- the ability to carry out professional analyses
- proficiency in the use of specific analytical software
- ability to recognise and apply context

Course Code: KOES0BA03

ECTS: 3

Subject Description:

In this course we will learn and interpret the main concepts of communication, after we explore and develop our communicational skills via individual and teamwork.

This course aims to develop the following: self-reflexional skills, conflict management and negotiation techniques, verbal, non-verbal and interpersonal communication, working alone and in a group. We will talk about issues like self-knowledge, diversity, intercultural communication and business communication. Active participation is required.

Course Code: KOET0BA06

ECTS: 6

Subject Description:

The course summarizes the approaches, interpretative and conceptual frameworks of modern communication theory. The course aims at providing an introduction into the characteristics and role of theory building in communication studies, which can serve as a starting point for students to understand, analyse and investigate communicative phenomena in the practice of their profession.

In the theoretical part of the course, these theories will be explored in detail, while in the practical part, communicative tasks will be applied in practical context, in relation to the theoretical findings. The course aims to develop critical thinking and analytical skills to understand and apply communication theories to real-world contexts.

Course Code: GAIA0BA06

ECTS: 6

Subject Description:

Standard economic theory assumes that individuals are fully rational decision-makers; however, that is often not the case in the real world. Behavioral economics uses findings from lab and field experiments to advance existing economic models by identifying ways in which individuals are systematically irrational. This course gives an overview of key insights from behavioral science and identifies ways in which these findings have been used to advance policies on education, health, energy, taxation, and more. Students will be able to understand and analyze the process of the decision making, the main theoretical and practical approaches in the field of behavioral economics. Students will be able to analyze individuals’ economic behavior, recognize inconsistencies and manipulation.

Course Code: EURA0BA03

ECTS: 3

Subject Description:

The aim of the course is to analyse the causes and the consequences of Europe becoming a power centrum from cultural, historical, social and political perspectives. Europe has shaped human history for centuries and holds an important position even nowadays, although its role has changed substantially and it is facing various challenges. We will analyse some of the most recent social phenomena, too, and examine the possible roles Europe can play in the changing global environment.  

Course Code: NEIO0BA03

ECTS: 3

Subject Description:

The aim of the course is to provide students with knowledge of the digital forms of international relations, their evolution, and the main trends in their development. The course will take a practical approach to the existing digital instruments with an emphasis on active student participation and the identification of a number of common international digital communication elements, both in teamwork and individual tasks.

Course Code: BEBA1BA06 

ECTS: 6

Subject Description:

• it helps us in understanding our world (the behaviour and decisions of individuals, companies, markets and governments)

• it helps us prepare for changes

• it is multidisciplinary (involveshistory, mathematics, psychology, and likens physics sometimes)

• it gives skills (problem-solving, analysis, systems-thinking) that are sought after on the jobmarket, and applicable in many spheres 

• it enables active participation in conversations about the economy

• it lays a base for more knowledge, and opens broad opportunities for furthers tudies

• it makes us more capable to contribute to„the greater good”   

Learning outcomes

• to make you familiar with the basic concepts of economics

• to provide you with skills in economic methods of analysis

• for you to understand the basics of both consumer behavior and how companies operate

• to ennable you to contribute to processes in the economy efficiently, effectively, and in an environmentally sustainable manner

Course Code: BEBA0BA03

ECTS: 3

Subject Description:

The primary aim of the module is to prepare students to undertake social research in either academic or professional projects. In a broader view students should be able to plan und undertake research. This module aims to develop skills, knowledge and understanding that will enable students to use research in two fields: to undertake self-directed research in an academic context required for successful completion of a BA dissertation and to design, apply and interpret research in a professional setting.

Course Code: MEKA0BA03

ECTS: 3

Subject Description:

The course is aimed at introducing students into the study of interactions between media and political systems. It asks the question of why the media are as they are, i.e., what external factors shape media systems. First, it takes a global perspective, then it focuses on the North-Atlantic region, and finally it explores Eastern Europe, including Hungary.

Course Code: HAIO0BA06

ECTS: 6

Subject Description:

Focusing on interactions between technology, media, and society, this class introduces students into the study of network communication. It assesses the impact of digitisation upon society, politics, and the economy, and attempts to answer the question of whether developments in recent decades are consistent with the optimistic or the pessimistic scenarios put forward by the early theorists of the net

Subject Code: PRNT0BA06

ECTS: 6

Subject Description:

The aim of this course is to examine the nature and role of public relations in organizational and societal contexts. This course explores the functions, practices and growing application of public relations in private industry and the public sector. Emphasis is placed on the planning and execution of public relations campaigns The course provides students with the practical knowledge and skills of planning and managing strategic communication campaigns and other types of communicative activities between organizations and their stakeholders. The course focusses on skills relevant to developing and managing PR campaigns which support organisational goals and result in enhancing reputation. Several case studies will be discussed and guest speakers from the PR industry invited.

Course Code: PSAN0BA06

ECTS: 6

Subject Description:

The course, on the one hand, gives an overview, both in theory and in practice, of the cognitive processes, motivations, feelings and the workings of the human intellect. On the other hand, it deals with organisational communication, leadership styles and the various aspects of groups in organisations. Other areas dealt with are perception and personality. The aim is to develop participants’ self-perception and their knowledge of the dynamics of relationships in everyday life and in organisations. It also lays the foundations of comprehending, understanding and analysing psychological phenomena in interpersonal communication.

Course Code: KOIO0BC03

ECTS: 3

Subject Description:

This course offers practical instruction on how to speak effectively and introduces basic principles underlying effective communication. Topics range from the study of theoretical models of public communication to the fundamental skills of research, organization, and delivery of informative and persuasive discourse. The goal of this course is to prepare students for success in typical public speaking situations and to provide them with the basic principles of organization and research needed for effective speeches. It encompasses both theoretical models of public communication and practical skills essential for research, organization, and delivery of speeches. 

By the end of the course, students will be able to articulate the significance of public speaking and communication skills for their personal, spiritual and professional growth. They will also be capable of evaluating and improving their own presentational skills and those of others, composing and delivering informative and persuasive speeches, integrating audience characteristics into their presentations, and conducting academic research while employing presentational technologies. Key skills developed throughout the course include enhanced listening abilities, effective communication strategies, and techniques for influencing an audience. The course also focuses on boosting self-confidence, fostering a professional approach, broadening students' scope of interest, enhancing general knowledge and increasing motivation. 

Course Code: SZIO0BA06

ECTS: 6

Subject Description:

The aim of the course is for the students to develop knowledge about how the meaning of linguistic and non-linguistic symbols is created and used in various media contexts. The course aims at providing the student with the ability to use semiotic analysis critically and creatively Contents The course provides insight into various theories and methods within semiotics and representation research and offers students the opportunity to assimilate tools that can be used within various vocations and professions where linguistic and non-linguistic symbols are used. The course focuses on how linguistic and cultural signs, symbols and representations are used within various media in the form of text, pictures, and audio-visual material.

Course Code: TAIO0BA03

ECTS: 3

Subject Description:

This course introduces major concepts and forms of social integration and segregation in out time as well as presents the reasons, mechanisms, and consequences of segregation. Basic issues of research history and approach to the topic will be tackled and case studies and related films will be discussed. The examples will cover segregation problems in education, ethnicity, religion, homelessness, gender, migration and marginalisation. The theoretical part of the course will pay special attention to economic and cultural integration of disadvantaged groups and will introduce contemporary methods of charity and activities of local and international helping organisations (NGOs) and also will present some of the EU programmes and relevant documents concerning social integration.

Course Code: SZIA0BD03

ECTS: 3

Subject Description:

This course introduces major concepts, theories, scholars, subfields, and research results of this very rich and diverse social science discipline. We will learn what it means to “think sociologically,” and how this differs from other ways of seeing the world around us. We will adopt a “constructivist” approach to thinking about social things, and will emphasize the crucial importance of institutions in mediating the relations between the individual and the larger society. to overview the core concepts of sociology and provide an introduction to the diverse subject matter of sociology.

-to encourage students to apply sociological concepts to everyday life to better understand how larger society affects individual behaviour and choices.

-to introduce students to the wealth of questions posed and researched by sociologists, and to encourage students to think critically about the subject matter of the course and develop their own questions about social life.

Subject Code: STAS0BA03

ECTS: 3

Subject Description:

The aim of the course is to develop students’ skills and abilities in producing texts in different applied genres in a creative and innovative way.

The course covers nine applied genres of creative writing which might become relevant in the first stage of a young professional’s career: position paper; motivation letter; project proposal/application, promotion texts, executive summary; professional interview, book/film/theatre review, public speech. The students are expected to work at home, regularly upload their texts on FB surface and comment on their colleagues’ texts in the group especially created for this purpose.

- developing analytical skills;

- developing ability to differentiate between genres and styles;

- developing basic skills for reproducing textual forms and structures;

- introducing narrative roles for the creative process;

- develop critical abilities in evaluating others’ texts

- introducing basic elements of practical rhetoric

Course Code: HAAN0MA06

ECTS: 6

Subject Description:

Advanced Economics has a twofold purpose. First, it is necessary to improve students’ basic knowledge in microeconomics and to strengthen their theoretical grounds regarding price theory and market processes. Second, these refined elements of knowledge should be organized to clarify the microfoundations of modern macroeconomics. At this point it is essential to reveal the methodology of modern mainstream economics. Doing so, modern economic theory can be introduced as an abstract though still relevant discipline. There is a strong emphasis on the evolution of the various macro-theories and on the recent relevant schools of macroeconomic thought, while paying attention to the accordant theoretical debates (institutionalism vs. mainstream economics). Economic policy consequences of the various macro-theories are also reviewed.

Course Code: NEOK0MB06

ECTS: 6

Subject Description:

The course is divided into three distinct parts.

The aim of the first module is to give a general picture on the past, present and the recent trends of the international trading system. It presents the main features of the global trading system and trade flows. It focuses on the discussion of the multilateral and regional/bilateral trade agreements. It reviews the main trade policy instruments, their way of use and their consequences. This part concludes with discussion on the EU trade and common commercial policy, on the recent events and on Hungary’s place and manoeuvring room in shaping EU trade policy.

The main objective of the second part of the course is to elaborate on the current features, trends and role of foreign direct investments (FDI). This part starts with an introduction to the theory and measurement of FDI flows. On the basis of the assessment and the role of FDI, the course gives detailed analysis of the world economy impact of these flows, as well as of their specific motivations, with special regard to the Central and Eastern European Countries (CEEs), including Hungary. This panel also focuses on trade and investments effects of the global value chains (GVC), as well as on the current events and trends of the other production factors in the world economy.

The third, shortest part deals with the questions of labour flows and migration, its main theories, explaining the existence of migration, the regional and global trends of migration, its causes and shaping factors.

Course Code: NEIA0MA06

ECTS: 6

Subject Description:

To offer students an insight in the system of basic categories and contexts of international political and economic relations as well as the objectives, structures and functioning of major international and regional organisations. Special attention will be devoted to international economic cooperation, actors, modern functions and methodology of economic and business diplomacy.

Course Code: BEJE0MA06

ECTS: 6

Subject Description:

The main objective of this subject is to build your knowledge of why and how foreign direct investment decisions are made, the practical ways of promoting your community through attracting and retaining direct investmenst.

It takes you through the various phases of the investment process from the decision making to the operation of the new facility.

These skills will enable you to work in the private, government, or local public administration sectors.

The subject focuses from the perspective of both the investor and the investment recipient on:

- Motivations behind investment decisions
- Types of FDI investments
- How to develop competitive environment to attract FDI
- Role of infrastructure, logistics, HR, legal framework
- Green field, brownfield project development characteristics
- Site selection criteria
- Typical phases of the execution of FDI projects
- Temporal overview of the IFDI to Hungary
- Role of Investment Promotion Agencies, Municipalities, Government
- FDI and environment
- Case studies

Course Code: MASE0MA03

ECTS: 3

Subject Description:

The course offers methodological foundations for international business studies from a strategic foresight perspective. This is practical course that helps to build a better understanding of a country in the international network. By practical exercis es, group discussions and cooperative techniques the students learn how to adapt their theoretical knowledge on macroeconomics. They are going to have a sight in the different interpretations and complex ind icators of development. They are going to get to know the most important analyses of international organisations. The students w ill be able to analyse the domestic and international macroeconom icrelations of economies by input -output tables and by the most important indicators with concentration on the m ain areas of an international economic strategy. At the end of the course the students will be able to prepare a structured and foresight oriented macroeconomic analysis of a country.

Course Code: KUEK0MA03

ECTS: 3

Subject Description:

The course aims to give relevant information on choosing a research topic, reviewing the literature, understanding research philosophies, creating a research design, access and ethical considerations in research, data collection and analysis, data interpretation, as well as writing and presenting one’s research.

Objectives:

At the end of the unit students will be

· aware of the research skills required to undertake research,
· know the stages in the research process,
· understand the key concepts of research,
· aware of the relevant access and ethical issues involved in research.

Course Code: VIEK0MA06

ECTS:6

Subject Description:

The goal of this course is to provide students advanced knowledge of word trade theories and at the same it aims to overview major schools of development economics as well. (a. the linear-stages-of-growth model; b. theories and patterns of structural change; c. the international-dependence revolution, (Neocolonial Dependence Model, False-Paradigm Model and The Dualistic-Development Thesis) d. the neoclassical, free-market counterrevolution (Market Fundamentalism, Public Choice, and Market-Friendly Approaches)

The course covers the most important issues and developments in the field of development economics. It provides a comprehensive study of the economic problems, both domestic and international, facing less developed countries. It gives an comprehensive overview of the explanations to as why countries fail to break the cycle of poverty.

Course Code: EREK0MA03

ECTS: 3

Subject Description:

The aim of the course is to give students an overview of the organizations involved at certain points and levels of advocacy. We will discover their channels, their lobbying power, which represent the interests of certain interest groups in the business world, both at the national, EU and global levels. Finally, we assess the possibilities of ethical advocacy and apply the theoretical frameworks in case studies.

Course Code: UZIA0MA06

ECTS: 6

Subject Description:

The course presents and explains the key elements that contributed to the formation of International Business Diplomacy. During the course, lectures will be dedicated to present international academic frameworks and practical real-life business case studies on business ethics, corporate social responsibility (CSR) as well as creating shared value (CSV) under the umbrella of Corporate Diplomacy. 

Students will not only be able to understand the academic frameworks but rather be able to enhance their economic and business skills. During the course, students will understand market and non-market factors, strategies and trends. They also individually will present their chosen subject using different global business diplomacy strategies and approaches using their academic and professional-practical tools from the course.

Course Code: CIOK0MA03

ECTS: 3

Subject Description:

The lecture aims to make the students acquainted with the cultural, civilizational and religious tendencies which influence the economic and political changes of the 20th and 21st century. During the course we will present the most important historical tendencies which determined the formation and main phases of the history of civilizations and religions. The lecturers shall analyse the most recent discoveries, novelties and theories of the problem-field, and they will present the principal methods and conceptions in this discipline. During the semester we will follow the historical development of group-identities, and under it the decisive tendencies of the 20th century. We will sketch the global consequences of social, political and cultural development, and treat in long details the changes in particular regions and countries.

Course Code: OREK0MA06

ECTS: 6

Subject Description:

The purpose of the course is to expose students to various theories and tools that can be employed to conduct country analyses and comparisons, and to develop in students the analytical skills to assess differences in the macroeconomic environment of different countries by comparing key macro-economic indicators and economic indices. 

• Approaches to Comparative Country Studies (Types of case studies, characteristics of comparative country studies)

• Macroeconomic overview

• Value judgement difficulties – Positive, normative statements 

• Economic systems (Capitalism, Socialism, Communism) 

• Growth and demographic changes

• Comparative perspective in international trade and factor mobility theory, Index of Economic Freedom, Big Mac index

• Comparative perspective in international trade and factor mobility theory and MIDTERM EXAM

• National Innovation Systems - European Innovation scoreboard

• World Development Indicators

• Human Development Index, Doing Business indicator

• Climate changes and its indicators

Course Code: EUAI0MA06

ECTS: 6

Subject Description:

The aim of the course is to focus on the most relevant and current political developments of the European continent based on the course „European Political Integration” and other basic knowledge obtained from relevant courses. Special attention will be given to the current challenges and developments of the CFSP and CSDP, migration policy, neighborhood policy and the Eastern Partnership. Besides this horizontal approach, the course also deals with the European and foreign policy aspects and interests of the major actors and some smaller members of the EU, too.

Course Code: GEIA0MA03

ECTS: 3

Subject Description:

The aim of the course is to present and analyse contemporary international relations with the tools of geopolitics.

During the course, students first get acquainted with the most important schools and theories of the history of geopolitics. They gain insight into the new methods of geopolitical research. Using these tools, they will gain knowledge about the post-Cold War international system and the current geopolitical situation of major regions and key countries in the world: North and Central America (USA), South America, the European Union, Russia, East Asia (China and Japan), South Asia (India), Australia and the Pacific region, Middle East and Sub-Saharan Africa.

The course aims to contribute to the development of students' ability to orient themselves about world politics and to learn some of the methods of geopolitics to enhance their analytical skills by presenting the current situation in the world's major regions.

Course Code: KOET0MA06

ECTS: 6

Subject Description:

Political part: The main objectives of the political part of this course are to make the students acquainted with the formation and genesis of the political institutions of society, and with the main trends and ideas of history of political thought. The course will treat the newest tendencies and streams of political science, and it will present the fundamental conceptions and methods of this discipline. During the course we will take a closer look on the most important tendencies of 20th century, which lead to the birth of new approaches of history of political theories. We will present the contemporary and global tendencies of political science, and draw the attention to the national, regional and cultural peculiarities also. The course will treat in long details the most important novelties of the last few decades, and try to unfold the possible future ways of further development of political thinking.

Economic part: The course introduces students to the standard theories and mainstream economic views. It gives an overview of the formation and changes of the major paradigms from the early schools up to the emergence of the 20th century views. The theoretical contributions are discussed in the context of the political and philosophical debates and the economic issues of their times. Special attention will be given to the ideas of main system builders (i.e. Smith, Mill, Marx, Marshall, Keynes, Friedman etc.), and the potential policy consequences of those theories.

Course Code: NESE0MA03

ECTS: 3

Subject Description:

The objective of the course is to offer knowledge and understanding about fundamental categories and contexts of international political relations and the most important international organizations, both governmental and non-governmental ones, their roles, effects, and current challenges. Whenever possible, the course takes advantage of various multimedia tools including videos, interviews, or case studies and even interactive tasks in order to make the topics more relevant and understandable.

Course Code: NEEK0MA03

ECTS: 3

Subject Description:

The course aims at preparing the students to understand, in light of the radically changed conditions of international relations, the meaning of national and international security, the expectations of different powers concerning the stability of the status quo and the capability of representation of interests required to guarantee their security Due attention will be devoted to the theoretical and practical elements of security systems, processes and international collaboration. Most important elements and issues of security will be covered by the lectures of the course.

Course Code: KUEK0MA03

ECTS: 3

Subject Description:

The course aims to give relevant information on choosing a research topic, reviewing the literature, understanding research philosophies, creating a research design, access and ethical considerations in research, data collection and analysis, data interpretation, as well as writing and presenting one’s research.

Objectives: At the end of the unit students will be
· aware of the research skills required to undertake research,
· know the stages in the research process,
· understand the key concepts of research,

· aware of the relevant access and ethical issues involved in research.

Course Code: VIAS0MA06

ECTS: 6

Subject Description:

The goal of this course is to provide students advanced knowledge of world trade theories and trends at the same,it aims to overview major epochs and schools of international specialisation as well. The most important indicators and their good interpretation is reviewed. The course covers the most important issues and developments in the field of development economics. It provides a comprehensive study and perception of the economic problems, both domestic and international, facing less developed countries. Different models of development- USA, Russia, China, Sub-Sahara, SEAsia- are analysed.

Course Code: NETE0MA03

ECTS: 3

Subject Description:

To offer students, based on their previous studies of international relations and institutions, a general overview and a critical analysis about the changes of the world order and the international system as well as about the foreign policies adopted by nation states and international institutions as reactions to the new challenges. The course also focuses on up-to-date issues and ongoing conflicts and students are highly encouraged to take an active part in the variety of interactive tasks at class.