BBS Main page
    Kiválasztott nyelv
    EN - English
    Váltásnál az adott nyelven elérhető információk jelennek meg.
  • HU - Magyar
Students' page

Faculty of International Management and Business


Faculty of International Management and Business
Research portfolio

The Faculty of International Management and Business (FIMB) has a long-standing tradition in applied research in the fields of macroeconomic phenomena, international relations, corporate management, communications, marketing, and professional language teaching. Accordingly, the publications of the faculty and researchers of FIMB are related to the fields of economics, international and development studies, literary and cultural sciences (communication and media sciences), linguistics, and educational sciences. Between 2016 and 2020, teachers and researchers of the Faculty published in a total of 40 international academic journals with Q1-Q4 ratings. 

The strategic goal of the Faculty is to provide an adequate response to the changes in the (world) economy and the resulting governmental, economic and social needs by increasing its scientific performance and developing new research areas and directions. To that end, the Cyber Economy Centre of Excellence ( was established in 2018, which focuses on the examination and evaluation of socio-economic processes, changes and impacts, including Industry 4.0. On July 1, 2021, the Cyber Economy Center of Excellence was transformed into the Future Value Chains Center of Excellence.

You can read about the main research areas of each department on their own departmental pages. In 2021, the Faculty will have the following five research groups: 

The „Sustainable Consumption” research team led by Ildikó Kovács was established in November 2020.

The members of the team include:

Dr. Ildikó Kovács, Budapest Business School FIMB, associate professor

Dr. Judit Lisányi Endréné Beke, Budapest Business School FIMB, associate professor

Dr. Marietta Balázsné Lendvai, University of Pannonia, college associate professor

In addition to the study of sustainable consumption models,the aim of our research team is to conduct gap research to examine sustainable consumption patterns, characteristics and motivations, focusing primarily on Generation Z.

In 2021, the team will explore regulations and models that support the development of sustainable consumption as a basis for later international research using expert interviews and large sample surveys.

We intend to support students participating in the TDK programme, who wish to deepen their research into topics related to the short food supply chain or the circular food chain.

In 2021, our aim is to study three reserch areas:

  • Pilot Research: Characteristics of Sustainable Consumption Behavior of Generation Z
  • Exploring regional differences in consumption patterns
  • Pilot Research: Consumer motivations for local products

Leader of the Research Team: Dr. Károly Polcz, PhD Budapest Business School FIMB, associate professor 


Dr. Szvetlana Hamsovszki, CSc Budapest Business School FIMB, college professor 

Dr. Erika Huszár, PhD Budapest Business School FIMB, senior lecturer 

Dr. Marianna Válóczi, PhD Budapest Business School FIMB, associate professor 

Dr. Nóra Szigetváry, PhD Budapest Business School FIMB, senior lecturer 

Dr. Olívia Seidl-Péch, PhD Budapest University of Technology and Economics, 

associate professor 

Dr. Emőke Jámbor, PhD Budapest University of Technology and Economics, 

associate professor  

Dr. Kata Bene, PhD Mathias Corvinus Collegium 

The first project of the research group aims to explore the contrastive terminology related to start-up enterprises and to reveal the impact of English as the dominant language, as well as to identify the lack of terminology in the following target languages: Hungarian, Italian, Russian, Spanish, German and French.  

The research draws on material from online terminological glossaries. The source and target language terms are categorized and coded using Microsoft Access database management application on the basis of a dedicated taxonomy of Terminological contacts and translation procedures. Cohan's Kappa coefficient is used to check reliability between encoders. 

The results show that for nearly half of the terms, the glossaries do not provide a target language equivalent, or the target language term is partially or entirely borrowed, paving the way for code-mixing in the target language discourse. The research also shows that a significant proportion of the missing target language terms can be found on other professional websites. The practical significance of the research is that it reveals the real lexical gaps in the target languages, pointing out the need for term creation. This could provide a starting point for the development of a multilingual start-up terminological dictionary and professional language teaching materials in the subject area. 

The research group held three workshops on the topic, one related paper was already published, and more are in progress. 

Published work: Polcz, K. 2020. The terminology of start-up companies in English-Hungarian internet glossaries. Fordítástudomány 22(2) 5-29  

Leader of the Research Team: Dr. habil. János Sáringer, PhD


Dr. Iván Bába, PhD, University of Public Service, college professor

Dr. Andrea Buday-Sántha, PhD, Budapest Business School FIMB, associate professor

Dr. Zoltán Dévavári, PhD, VERITAS Research Institute for History and Archives, research associate

Emese Dobos, PhD, Budapest Business School FIMB, former MA student 

Dr. habil. Endre Domonkos, PhD, Budapest Business School FIMB, senior research associate

Dr. Balázs Ferkelt, PhD, Budapest Business School FIMB, Head of Department, associate professor

Dr. Pál Gyene, PhD, Budapest Business School FIMB, associate professor

Prof. Dr. Endre Marinovich, CSc, Budapest Business School, Professor Emeritus, VERITAS Research Institute for History and Archives, Deputy Director

Dr. Csaba Moldicz, PhD, Budapest Business School FIMB, college professor

Dr. habil. János Kristóf Murádin, PhD, Sapientia Hungarian University of Transylvania Faculty of Sciences And Arts, Cluj-Napoca, associate professor, Chancellor of the Faculty

Dr. Milada Nagy, PhD, Budapest Business School FIMB, associate professor

Dr. habil. János Sáringer, PhD, Budapest Business School FIMB, Head of Institute, associate professor

Dr. András Zelena, PhD, Budapest Business School FIMB, Head of Department, associate professor 

The Central European Regional Research Group, which conducts multi- and interdisciplinary research that can also be used in diplomatic and business practice, maintains scientific relations with the VERITAS History Research Insitute and the Sapienta Hungarian University of Transylvania (Cluj-Napoca).

The purpose of the Central-Europe Regional Research Group is to carry out multi- and interdisciplinary research. The results of the Research Group’s research activities are presented to the public through conferences, symposia, scientific and academic periodicals, and in stand-alone volumes as well. The group places particular emphasis on fields like economics, diplomacy, security policy, and identity. Furthermore, they  include and integrate other disciplines, where possible.

The Central-Europe Regional Research Group has two programmes:

1. Visegrad Countries:

  • Sub-programmes: identity, economics, security policy, foreign affairs of the Visegrad Countries.

2. South-Eastern-Europe:

  • Sub-programmes: Bi- and multilateral relations in the region, economics, security policy, geo-politics.

The group intends to participate in international projects, research and in the submission of international applications, all related to their objectives.


  • International conference on Transformation of Geopolitics and Regional Responses. Speakers: Judit Szilágyi, Pál Gyene, János Sáringer. December 5-6, 2019, Taiwan
  • Joint international (online) conference of the Central-Europe Regional Research Group and the Department of International Relations and European Studies of the Faculty of International Relations and European Studies of Sapientia Hungarian University of Transylvania. November 20, 2020. Speakers: Balázs Ferkelt, Emese Dobos, Endre Domonkos, Milada Nagy, Kristóf János Murádin, János Sáringer.
  • The manuscript of two members of the Central-Europe Regional Research Group, Zoltán Dévavári – János Sáringer: Diplomatic Documents on Hungarian-South Slavic Relations 1990–1994, was completed before publication.
  • On BBS Science Day 2021, two members of the Central-Europe Regional Research Group, János Sáringer and Zoltán Dévavári, gave lectures on Hungarian-South Slavic relations.

Leader of the Research Team: Dr. András Zelena, PhD


Dr. András Zelena PhD, Budapest Business School FIMB, Associate Professor

Dr. Barbara Keszei PhD, Budapest Business School FCHT, assistant professor

Kíra Vivien Karigits, Budapest Business School FIMB, graduate student

Martha Emma Gettler, Budapest Business School FIMB, graduate student

Our research aims to present and analyse the communication tools of sensitive communication, specifically the communication of bad news, as well as international professional research in this applied science. Using a multi-disciplinary approach,  we examine which communication strategies are used to achieve the greatest efficiency in reaching and processing the communicator's message. 

The direction of the investigative focus is to obtain an answer regarding the appropriate strategy for communicating bad news. A wide range of communication of this type of bad news can be made by managers, announcements related to the termination of employment, economic-political or general societal announcements, which, in addition to the individual, have a negative impact on part or even the whole of society.

Taking into consideration the professional research, the methodology is complemented by the recording of in-depth interviews, which is carried out using the ‘snowball method’. During the research, we also use the method of multimodal content analysis, with a suggestive communication approach.

In addition to scientific publications on the topic, TV and/or radio interviews are expected, in which BBS  is also mentioned as a research venue in the researcher's title insert. Our results to date include the soon-to-be-published article „Facebook as a postcard in the light of Habermas's theoretical comparison” in the Free Market scientific, peer-reviewed journal.

Leader of the Research Team: Gedeon Totth, CSc


Dr. Gedeon Totth, CSc, Budapest Business School FIMB, college professor

Dr. Oravecz Titanilla, Budapest Business School FIMB, assistant lecturer

Dr. Kopcsay László, PhD Budapest Business School FIMB, associate professor,

Mucha László, Budapest Business School FIMB

Hegyesné Görgényi Éva, Budapest Business School FIMB

The fundamental goal of the International Marketing Research Group is to bring together the broader marketing profession, science and industry. The aim of the Research Group is to increase the social recognition of marketing and to help the successful and effective application of marketing in business life. The work of the Research Group, as well as the extensive network of contacts formed during the research, contributes to the development of BBS and to the increase of its international recognition.

The further goal of the Research Group's activities is to develop BBS' research portfolio, by encouraging the participation of doctoral students in research work. Therefore, the Research Group consists primarily of young researchers, doctoral students and doctoral candidates, whose work and professional development is assisted by senior members. 

The operation of the Research Group is guided by principles and values in line with the traditions of BBS, in particular intercultural sensitivity, effective, measurable and tangible results, and knowledge-sharing and strategic solutions. Consumer, corporate and sectoral research is carried out with the involvement of different target groups, with the participation of national and international partners. With respect to research, professional relevance, scientificity, and high-quality work are fundamental requirements in addition to the connection to the scientific goals of the university and the Faculty. 

Our main research area is the exploration of the potential role of consumer attitude components in the formation of image, in the case of food products, which have a long-standing tradition in Hungary. Our goal is to conduct domestic and international consumer surveys based on the Impact Projet Programme of BBS’ FIMB, which can be used to explore the above-mentioned area of consumer behavior, in particular by examining validated questionnaires and model components.

The Faculty of International Management and Business published a Call for scholarly activities in 2020: the IMPACT (Innovation, Measurable, Project-based, Applied Science, Cooperation, Talent-development) project was open for submissions by groups of FIMB faculty members. The submissions were presented on March 12, 2021 and the evaluators, representing our corporate partners made the following decision:

1. place: Blockchain-based platforms in supply chains. Group members: Dr. Annamária Horváth , Dr. Éva Keresztes , Dr. Krisztina Zimányi

2. place: Intercase21 – Developinga and piloting a bilingual, interdisciplinary case study for the International Business programme. Group members: Dr. Dávid Takács , Dr. Gábor Andrási , Dr. László Budai , Mr. Ervin Gyuris

3. place: Developing research competences of students via investigation of certain aspects of sustainable consumption. Group members: : Dr. Éva Keresztes , Dr. Ildikó Kovács , Dr. Éva Pólya