BBS Main page
    Kiválasztott nyelv
    EN - English
    Váltásnál az adott nyelven elérhető információk jelennek meg.
  • HU - Magyar
Students' page

Faculty of International Management and Business


Faculty of International Management and Business
Research portfolio

The Faculty of International Management and Business (FIMB) has an outstanding, long-standing tradition in applied research in the fields of macroeconomic phenomena, international relations, corporate management, and communication, marketing and professional language teaching. Accordingly, the publications of the faculty and researchers of the Faculty are related to the fields of economics, international and development studies, literary and cultural sciences (communication and media sciences), linguistics, and educational sciences. Between 2016 and 2020, faculty and researchers of the Faculty published in a total of 40 international academic journals with Q1-Q4 ratings. 

The strategic goal of the Faculty is to provide an adequate response to the changes in the (world) economy and the resulting governmental, economic and social needs by increasing its scientific performance and developing new research areas and directions. In the spirit of this, the Centre of Excellence on Cyber-economy ( was established in 2018, the focus of which is the examination and evaluation of economic and social processes, changes and impacts, including Industry 4.0. 

You can read about the main research areas of each department on the pages of the departments. In 2021, at the Faculty will have five research groups. 

The „Sustainable Consumption” research team led by Ildikó Kovács was established in November 2020.

The members of the team are

Dr. Ildikó Kovács, PhD Budapest Business School FIMB, associate professor

Dr. Judit Lisányi Endréné Beke, PhD Budapest Business School FIMB, associate professor

Dr. Marietta Balázsné Lendvai, University of Pannonia, college associate professor

The aim of our research team is to conduct gap research in addition to the study of sustainable consumption models, which examines sustainable consumption patterns, characteristics and motivations, focusing primarily on Generation Z.

The team is going to explore regulations and models that support the development of sustainable consumption as a basis for later international research using expert interviews and large sample surveys.

We intend to support students participating in the TDK programme who wish to deepen their research into topics related to the short food supply chain or the circular food chain.

 In 2021, we wish to study three reserch areas:

·      Pilot Research: Characteristics of Sustainable Consumption Behavior of Generation Z

·      Exploring regional differences in consumption patterns

·      Pilot Research: Consumer motivations for local products

Coordinator: Dr. Károly Polcz PhD Budapest Business School FIMB, associate professor 


Dr. Szvetlana Hamsovszki, CSc Budapest Business School FIMB, college professor 

Dr. Erika Huszár, PhD Budapest Business School FIMB, senior lecturer 

Dr. Marianna Válóczi, PhD Budapest Business School FIMB, associate professor 

Dr. Nóra Szigetváry, PhD Budapest Business School, senior lecturer 

Dr. Olívia Seidl-Péch, PhD Budapest University of Technology and Economics, 

associate professor 

Dr. Emőke Jámbor, PhD Budapest University of Technology and Economics, 

associate professor  

Dr. Kata Bene, PhD Mathias Corvinus Collegium 


The first project of the research group aims to explore the contrastive terminology related to start-up companies and to reveal the impact of English as the dominant language as well as to identify the lack of terminology in the following target languages: Hungarian, Italian, Russian, Spanish, German and French.  

The research draws on material from online terminological glossaries. The source and target language terms are categorized and coded using Microsoft Access database management application on the basis of a dedicated taxonomy of Terminological contacts and translation procedures. The Cohan's Kappa coefficient is used to check inter-coder reliability.  

The results show that for nearly half of the terms the glossaries do not provide a target language equivalent, or the target language term is partially or entirely borrowed, paving the way for code-mixing in the target language discourse. The research also shows that a significant proportion of the missing target language terms can be found on other professional websites. The practical significance of the research is that it reveals the real lexical gaps in the target languages, pointing out the need for term creation. This could provide a starting point for the development of a multilingual start-up terminological dictionary and professional language teaching materials in the subject area. 

Three workshops were held, one related paper was published, others are in progress. 

Related publication: Polcz, K. 2020. The terminology of startup companies in English-Hungarian internet glossaries. Fordítástudomány 22(2) 5-29  

Coordinator: Dr. habil. János Sáringer, PhD


Dr. Iván Bába, PhD, University of Public Service, college professor

Dr. Andrea Buday-Sántha, PhD, Budapest Business School, FIMB, associate professor

Dr. Zoltán Dévavári, PhD, VERITAS Research Institute for History and Archives, research associate

Emese  Dobos PhD Budapest Business School, FIMB, former MA student 

Dr. habil. Endre Domonkos, PhD, Budapest Business School, FIMB, senior research associate

Dr. Balázs Ferkelt, PhD, Budapest Business School, FIMB, head of department, associate professor

Dr. Pál Gyene, PhD, Budapest Business School, FIMB, associate professor

Prof. Dr. Endre Marinovich, CSc, Budapest Business School, Professor Emeritus, VERITAS Research Institute for History and Archives, deputy director

Dr. Csaba Moldicz, PhD, Budapest Business School, FIMB, college professor

Dr. habil. János Kristóf Murádin, PhD, Sapientia Hungarian University of Transylvania Faculty of Sciences And Arts, Cluj-Napoca, associate professor, Chancellor of the Faculty

Dr. Milada Nagy, PhD, Budapest Business School, FIMB, associate professor

Dr. habil. János Sáringer, PhD, Budapest Business School, FIMB, head of institute, associate professor

Dr. András Zelena, PhD, Budapest Business School, FIMB, head of department, associate professor


The purpose of the Central-Europe Regional Research Group is to carry out multi-, and interdisciplinary research. The results of the Research Group’s research activity are aimed to present to the public through conferences, symposiums, scientific periodicals, and individual volumes as well. We put particular emphasis on fields like economics, diplomacy, security policy, and identity. Furthermore, we possibly integrate other scientific fields’ (disciplines) results.

The Central-Europe Regional Research Group has two programmes:

-       Visegrad Countries:

o  sub-programmes: identity, economics, security policy, foreign affairs of the Visegrad Countries.

-       South-Eastern-Europe:

o  sub-programmes: Bi- and multilateral relations in the region, economics, security policy, geopolitics.

Coordinator: Dr. András Zelena, PhD

Group members: 

Dr. András Zelena PhD, Budapest Business School, FIMB, Associate Professor

Dr. Barbara Keszei PhD, Budapest Business School, FCHT, assistant professor

Kíra Vivien Karigits, Budapest Business School, FIMB, graduate student

Martha Emma Gettler, Budapest Business School, FIMB, graduate student


Our research aims to present and analyze the communication tools of sensitive communication, specifically the communication of bad news, as well as international professional research concerning the applied science. We examine with a multidisciplinary approach, to find out which communication strategies are used to achieve the greatest efficiency in reaching and processing the communicator's message.  

The direction of the investigative focus is to get an answer on the appropriate strategy for communicating bad news. A wide range of communicating bad news can be announcements related to the termination of employment, economic-politicalgeneral society announcements, which has a negative impact from the individual to a part of society or even on the whole.

The methodology is complemented by the recording of in-depth interviews in addition to the professional research, which is carried out using the ‘snowball method’. In the research, we also use the method of multimodal content analysis, with a suggestive communication approach.

In addition to scientific publications on the topic, TV and/or radio interviews are expected, in which BGE is also mentioned as a research venue in the researcher's title insert. Our results include the ongoing publication of „Facebook as a memorial page in the light of Habermas's theoretical comparison”.

Coordinator: Dr. Gedeon Totth, CSc


Dr. Gedeon Totth, CSc, Budapest Business School, FIMB, college professor

Dr. Oravecz Titanilla, Budapest Business School, FIMB, assistant lecturer

Dr. Kopcsay László, PhD Budapest Business School, FIMB, associate professor,

Mucha László, Budapest Business School, FIMB

Hegyesné Görgényi Éva, Budapest Business School, FIMB

The fundamental goal of the International Marketing Research Group is to bring together the broader marketing profession, science and industry. The aim of the Research Group is to increase the social recognition of marketing and to help the successful and effective application of marketing in economic life. The work of the Research Group, as well as the extensive network of contacts formed during the research, contributes to the development of BBS and to the increase of its international recognition.

The further goal of the Research Group's activities is to develop BBS's research portfolio by encouraging the participation of doctoral students in research work. The Research Group therefore consists primarily of young researchers, doctoral students and doctoral candidates, whose work and professional development are assisted by senior members. 

The operation of the Research Group is guided by principles and values in line with the traditions of the BGE, in particular intercultural sensitivity, effective, measurable and tangible results, and knowledge sharing and strategic solutions. Consumer, corporate and sectoral research is carried out with the involvement of different target groups, with the participation of national and international partners. In connection with research, professional relevance, scientificity, and high-quality work are fundamental requirements in addition to link to the scientific goals of university and faculty. 

Our main research area is the exploration of the potential role of consumer attitude components in the formation of image, in case of food products with a long tradition in Hungary. Our goal is to conduct domestic and international consumer surveys based on the Impact Projet Program of the BBS’s FIMB, with the help of which the above-mentioned area of consumer behavior can be explored, primarily by examining validated questionnaires and model components.

The Faculty of International Management and Business published a Call for scholarly activities in 2020: the IMPACT (Innovation, Measurable, Project-based, Applied Science, Cooperation, Talent-development) project was open for submissions by groups of FIMB faculty members. The submissions were presented on March 12, 2021 and the evaluators, representing our corporate partners made the following decision:

1. place: Blockchain-based platforms in supply chains. Group members: Dr. Annamária Horváth , Dr. Éva Keresztes , Dr. Krisztina Zimányi

2. place: Intercase21 – Developinga and piloting a bilingual, interdisciplinary case study for the International Business programme. Group members: Dr. Dávid Takács , Dr. Gábor Andrási , Dr. László Budai , Mr. Ervin Gyuris

3. place: Developing research competences of students via investigation of certain aspects of sustainable consumption. Group members: : Dr. Éva Keresztes , Dr. Ildikó Kovács , Dr. Éva Pólya