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Faculty of International Management and Business

FIMB

Faculty of International Management and Business
KKK
FIMB
Department of Marketing

The Department of Marketing teaches and researches the comprehensive and special aspects of marketing and its frontiers. Our students gain a wide range of knowledge about the latest domestic and international theories, as well as acquire practical skills through seminars and project assignments. Our graduates will receive solid foundations for managerial and later leadership positions in both the corporate and SME sectors. Our close corporate and organizational relationships are also utilised in education, the strength of the department is the digital and communication profile. Research areas of the Department include online marketing, service marketing, marketing management, SME marketing, food marketing, and consumer behaviour research. 


Key professional partners: 

  • Google Hungary Ltd 
  • MAKSZ - Association of Communication Agencies in Hungary 
  • Mito Communications LLC 
  • MMSZ - Hungarian Marketing Association 
  • Procter & Gamble Hungary Ltd


Mónika, Fodor; Katalin, Jaeckel: What does It Take to Have a Successful Career Through the Eyes of Generation Z - Based on the Results of a Primary Qualitative Research. INTERNATIONAL JOURNAL OF LIFELONG EDUCATION AND LEADERSHIP 4: 1 pp. 1-7., 7 p. (2018)

https://m2.mtmt.hu/gui2/?mode=browse&params=publication;3322178

Hlédik, Erika; Harsányi, Dávid: Towards quality consumption: Segmentation of the Hungarian Wine Market Based on Wine Consumption and Purchasing Habits. INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH: IJWBR 31: 4 pp. 602-617., 16 p. (2019)

https://m2.mtmt.hu/gui2/?mode=browse&params=publication;30686465

Oravecz Titanilla, Mucha László, Magda Róbert, Totth Gedeon, Illés Bálint Csaba: Consumers' Preferences for Locally Produced Honey in Hungary. ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS 68: 2 pp. 407-418., 12 p. (2020)

https://doi.org/10.11118/actaun202068020407

https://m2.mtmt.hu/gui2/?mode=browse&params=publication;31295847

Széles, Zsuzsanna; Szabó, Zoltán: Analysis of saving behaviour on the example of international university students in 2019. In: 88th International Atlantic Economic Conference

https://m2.mtmt.hu/gui2/?mode=browse&params=publication;30865475

Totth, Gedeon; Kovács, Ildikó; Mezőné, Oravecz Titanilla Éva; Mucha, László: A védjegyek szerepe és fogyasztói megítélése. JELENKORI TÁRSADALMI ÉS GAZDASÁGI FOLYAMATOK 14: 2 pp. 215-236., 22 p. (2019)

https://m2.mtmt.hu/gui2/?mode=browse&params=publication;31137630

 


Contacts

Address: 1165 Budapest, Diósy L. u. 22-24.

Room: E. II. 21.

Phone: (+361) 467-7886

E-mail: molnar.anna@uni-bge.hu

Head of Department, Programme Director (Marketing Communication Short-Cycle Programme)

College associate professor
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 23
  • Phone: +36 1 467-7854
  • Internal extension: 854
  • E-mail: Harsanyi.David@uni-bge.hu

Educational Services Organizer

Educational Services Organizer
  • Office: 1165 Budapest, Diósy Lajos u. 22-24.
  • Office: E2-21
  • Phone: +36 1 467-7886
  • Internal extension: 886
  • E-mail: Molnar.Anna@uni-bge.hu

Head of Institute

College professor
  • Office: 1054 Budapest, Alkotmány u. 9-11.
  • Office: 2nd Floor, Room 219
  • Phone: +36 1 374-6200
  • Internal extension: 236
  • E-mail: kozar.laszlo@uni-bge.hu

Programme Director (MSC in Marketing)

Consultant, Visiting lecturer
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 21
  • Phone: +36 1 467-7885
  • Internal extension: 885
  • E-mail: totth.gedeon@uni-bge.hu

Programme Director (BSC in Commerce and Marketing)

College professor
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 21
  • Phone: +36 1 467-7853
  • Internal extension: 853
  • E-mail: mate.zoltan@uni-bge.hu

Staff

Associate professor
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building É, 2nd Floor, Room 30
  • Phone: +36 1 467-7866
  • Internal extension: 866
  • E-mail: Jaeckel.Katalin@uni-bge.hu

Retired college professor, visiting lecturer
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 23
  • Phone: +36 1 467-7855
  • Internal extension: 855
  • E-mail: kopcsay.laszlo@uni-bge.hu

Associate professor
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 30
  • Phone: +36 1 467-7800
  • Internal extension: 865
  • E-mail: kovacs.ildiko@uni-bge.hu

  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 28
  • E-mail: -

Assistant lecturer
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 30
  • Phone: +36 1 467-7800
  • Internal extension: 866
  • E-mail: Oravecz.Titanilla@uni-bge.hu

Professor of practice
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 32
  • Phone: +36 1 467-7800
  • Internal extension: 345
  • E-mail: miskolczi.tibor@uni-bge.hu

college associate professor
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building D, 2nd Floor, Room 32
  • Phone: +36 1 467-7800
  • Internal extension: 345
  • E-mail: polya.eva@uni-bge.hu

Senior lecturer
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Office: Building E, 2nd Floor, Room 32
  • Phone: +36 1 467-7800
  • Internal extension: 805
  • E-mail: vamosi.kornelia@uni-bge.hu

Visiting lecturer

Visiting lecturer

Visiting lecturer

Visiting lecturer
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Phone: +36 1 467-7800
  • Internal extension: 345
  • E-mail: huszka.peter@uni-bge.hu

Visiting lecturer
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Phone: +36 1 467-7800
  • Internal extension: 854
  • E-mail: pocze.balazs@uni-bge.hu

Visiting lecturer
  • Office: 1165 Budapest, Diósy L. u. 22-24.
  • Phone: +36 1 467-7800
  • Internal extension: 852
  • E-mail: szabo.edit@uni-bge.hu

Visiting lecturer

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