The Department of Marketing teaches and researches the comprehensive and special aspects of marketing and its frontiers. Our students gain a wide range of knowledge about the latest domestic and international theories, as well as acquire practical skills through seminars and project assignments. Our graduates will receive solid foundations for managerial and later leadership positions in both the corporate and SME sectors. Our close corporate and organizational relationships are also utilised in education, the strength of the department is the digital and communication profile. Research areas of the Department include online marketing, service marketing, marketing management, SME marketing, food marketing, and consumer behaviour research.
Key professional partners:
- Google Hungary Ltd
- MAKSZ - Association of Communication Agencies in Hungary
- Mito Communications LLC
- MMSZ - Hungarian Marketing Association
- Procter & Gamble Hungary Ltd