The Department of Marketing teaches and researches the comprehensive and special aspects of marketing and its frontiers. Our students gain a wide range of knowledge about the latest domestic and international theories, as well as acquire practical skills through seminars and project assignments. Our graduates will receive solid foundations for managerial and later leadership positions in both the corporate and SME sectors. Our close corporate and organizational relationships are also utilised in education, the strength of the department is the digital and communication profile. Research areas of the Department include online marketing, service marketing, marketing management, SME marketing, food marketing, and consumer behaviour research.
Current publications:
Mónika, Fodor; Katalin, Jaeckel: What does It Take to Have a Successful Career Through the Eyes of Generation Z - Based on the Results of a Primary Qualitative Research. INTERNATIONAL JOURNAL OF LIFELONG EDUCATION AND LEADERSHIP 4: 1 pp. 1-7., 7 p. (2018)
https://m2.mtmt.hu/gui2/?mode=browse¶ms=publication;3322178
Hlédik, Erika; Harsányi, Dávid: Towards quality consumption: Segmentation of the Hungarian Wine Market Based on Wine Consumption and Purchasing Habits. INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH: IJWBR 31: 4 pp. 602-617., 16 p. (2019)
https://m2.mtmt.hu/gui2/?mode=browse¶ms=publication;30686465
Oravecz Titanilla, Mucha László, Magda Róbert, Totth Gedeon, Illés Bálint Csaba: Consumers' Preferences for Locally Produced Honey in Hungary. ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS 68: 2 pp. 407-418., 12 p. (2020)
https://doi.org/10.11118/actaun202068020407
https://m2.mtmt.hu/gui2/?mode=browse¶ms=publication;31295847
Széles, Zsuzsanna; Szabó, Zoltán: Analysis of saving behaviour on the example of international university students in 2019. In: 88th International Atlantic Economic Conference
https://m2.mtmt.hu/gui2/?mode=browse¶ms=publication;30865475
Totth, Gedeon; Kovács, Ildikó; Mezőné, Oravecz Titanilla Éva; Mucha, László: The role of trademarks and consumer perception. CONTEMPORARY SOCIAL AND ECONOMIC PROCESSES 14: 2 pp. 215-236., 22 p. (2019)
https://m2.mtmt.hu/gui2/?mode=browse¶ms=publication;31137630
Key professional partners:
- Google Hungary Ltd
- MAKSZ - Association of Communication Agencies in Hungary
- Mito Communications LLC
- MMSZ - Hungarian Marketing Association
- Procter & Gamble Hungary Ltd
Contacts
Address: 1165 Budapest, Diósy L. u. 22-24.
Room: E. II. 21.
Phone: (+361) 467-7886
E-mail: molnar.anna@uni-bge.hu
Head of Department, Programme Director (Marketing Communication Short-Cycle Programme)
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 23
- Phone: +36 1 467-7854
- Internal extension: 854
- E-mail: Harsanyi.David@uni-bge.hu
Educational Services Organizer
- Office: 1165 Budapest, Diósy Lajos u. 22-24.
- Phone: +36 1 467-7886
- Internal extension: 886
- E-mail: Molnar.Anna@uni-bge.hu
Head of Institute
- Office: 1054 Budapest, Alkotmány u. 9-11.
- Office: 2nd Floor, Room 219
- Phone: +36 1 374-6200
- Internal extension: 236
- E-mail: kozar.laszlo@uni-bge.hu
Programme Director (MSC in Marketing)
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 21
- Phone: +36 1 467-7885
- Internal extension: 885
- E-mail: totth.gedeon@uni-bge.hu
Programme Director (BSC in Commerce and Marketing)
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 21
- Phone: +36 1 467-7853
- Internal extension: 853
- E-mail: mate.zoltan@uni-bge.hu
Staff
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 30
- Phone: +36 1 467-7800
- Internal extension: 865
- E-mail: kovacs.ildiko@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 30
- Phone: +36 1 467-7800
- Internal extension: 866
- E-mail: Oravecz.Titanilla@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 32
- Phone: +36 1 467-7800
- Internal extension: 345
- E-mail: miskolczi.tibor@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 28
- Phone: +36 1 467-7800
- Internal extension: 852
- E-mail: szabo.zoltan.phd@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 32
- Phone: +36 1 467-7800
- Internal extension: 345
- E-mail: vamosi.kornelia@uni-bge.hu
Staff
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 28
- Phone: +36 1 467-7800
- Internal extension: 851
- E-mail: Eszes.Istvan@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building É, 2nd Floor, Room 30
- Phone: +36 1 467-7866
- Internal extension: 866
- E-mail: Jaeckel.Katalin@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building D, 2nd Floor, Room 28
- Phone: +36 1 467-7800
- Internal extension: 852
- E-mail: Jozsa.Laszlo@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building D, 2nd Floor, Room 23
- Phone: +36 1 467-7855
- Internal extension: 855
- E-mail: kopcsay.laszlo@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 30
- Phone: +36 1 467-7800
- Internal extension: 865
- E-mail: kovacs.ildiko@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 30
- Phone: +36 1 467-7800
- Internal extension: 866
- E-mail: Oravecz.Titanilla@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 32
- Phone: +36 1 467-7800
- Internal extension: 345
- E-mail: miskolczi.tibor@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- E-mail: pocze.balazs@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 28
- Phone: +36 1 467-7800
- Internal extension: 852
- E-mail: szabo.zoltan.phd@uni-bge.hu
- Office: 1165 Budapest, Diósy L. u. 22-24.
- Office: Building E, 2nd Floor, Room 32
- Phone: +36 1 467-7800
- Internal extension: 345
- E-mail: vamosi.kornelia@uni-bge.hu