Self-driving cars, speech recognition, image recognition, language processing, process evaluation and estimation, that is artificial intelligence (A.I.) is already present in many areas of our lives, with an almost inexhaustible range of possibilities. As AI is opening up new opportunities for business, we believe it is essential that our students are also aware of its potential applications in business. Thus, based on our longstanding collaboration with Microsoft, the Faculty of International Management and Business joined their AI Business School programme. This provides our students and partners with numerous opportunities:
For first year students, we offer an insight into the workings of artificial intelligence as part of the course entitled "Information Technology and the World", using the online materials of the AI Business School programme.
The specialisation entitled Business Intelligence and Decision Making in International Business focuses on the application of artificial intelligence in business management systems, and thus the AI Business School's curricula are directly integrated into our courses.
The Digital Marketing specialisation of our undergraduate Commerce and Marketing programme explores the role of AI in the marketing activities of businesses through Microsoft's curricula.
In order to enable students from any department and at any level of education in our Faculty to engage with the programme and learn the basics of AI, an optional course on the potential applications of AI in business, "AI Applications in Practice", is available to all students during the Project Week.
For the Faculty's corporate partners, specific courses will be developed and announced shortly, building on Microsoft's online course material, to help link AI to the operational profiles of the partner companies.