Faculty of International Management and Business

I joined Budapest Business School, Hungary’s largest business university in autumn 2022, where I teach subjects such as marketing consulting, marketing communication and market research. As the head of the marketing master’s programme, my aim is a programme that meets the practical requirements of the marketing profession, market expectations and student needs, as well as to provide an up-to-date curriculum and teaching methodology they expect. My professional motto is comes from Philip Kotler, the father of marketing: ‘Marketing takes a day to learn. Unfortunately it takes a lifetime to master’.
Before joining academia, I worked for advertising agencies as a copywriter and then as a creative team lead. Today I am still active as a branding consultant, helping companies and organisations to build their brands, and serve as a vice-president of the Hungarian Marketing Association. I have worked on marketing campaigns for mineral waters, alcoholic beverages, food chains, fashion companies, toothpastes, cars, real estate agencies, cosmetics, bakery products, scooter parts, media companies, museums, airline ticket agencies, beauty salons, software, travel agencies, dating agencies, telecommunications companies, cities, etc. I try to bring into my classes the up-to-date professional knowledge, hands-on experiences and case studies I have gained in those projects.