I have been teaching at BBS since 1997 and became the head of the Marketing Communication specialization in 1998. My subjects are – among others: Marketing communication planning, Creative planning, Areas of Marketing communication and Digital communication. My research fields – besides the ones mentioned above – are: event marketing and wine marketing.
Talent care has always been a priority matter for me. I was the consulting teacher of many winning student teams at Hungarian student marketing communication competitions, for which activity I was honoured multiple times by the deans and rectors of the university. Also, I served as a consultant for several students who made excellent scores at the Scientific Student Conference (TDK).
Besides being a member of the Hungarian Advertising Association (MRSZ), I am an Ethic Committee member of the Advertising Self Regulatory Board (ÖRT). Due to a good relationship with the organisations of the communications market (mainly Communication Agencies’ Association (MAKSZ), Advertising Self Regulatory Board), and with experts of the area I am able to enrich the education by inviting professional guest speakers and organizing corporate projects, company visits, trainee programs and complimentary conference visits.
Besides my teaching career, I work as a business consultant primarily for SMEs. I was secretary general of the Communication Agencies’ Association in 2008.