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Faculty of International Management and Business

FIMB

Faculty of International Management and Business
KKK
FIMB
Dr. Dávid Harsányi
Department of Marketing
College associate professor
PhD
Dr. Dávid Harsányi
Contacts
  • Office:1165 Budapest, Diósy L. u. 22-24.
  • Building:Building E, 2nd Floor, Room 23
  • Phone:+36 1 467-7854
  • Internal extension:854
  • Email:Harsanyi.David@uni-bge.hu

Introduction

I have been teaching at BBS since 1997 and became the head of the Marketing Communication specialization in 1998. My subjects are – among others: Marketing communication planning, Creative planning, Areas of Marketing communication and Digital communication. My research fields – besides the ones mentioned above – are: event marketing and wine marketing. Talent care has always been a priority matter for me. I was the consulting teacher of many winning student teams at Hungarian student marketing communication competitions, for which activity I was honoured multiple times by the deans and rectors of the university. Also, I served as a consultant for several students who made excellent scores at the Scientific Student Conference (TDK). Besides being a member of the Hungarian Advertising Association (MRSZ), I am an Ethic Committee member of the Advertising Self Regulatory Board (ÖRT). Due to a good relationship with the organisations of the communications market (mainly Communication Agencies’ Association (MAKSZ), Advertising Self Regulatory Board), and with experts of the area I am able to enrich the education by inviting professional guest speakers and organizing corporate projects, company visits, trainee programs and complimentary conference visits. Besides my teaching career, I work as a business consultant primarily for SMEs. I was secretary general of the Communication Agencies’ Association in 2008.

Office Hours

LocationE.II.23
Hoursszerda/Wednesday 9:45-11:15
Comment e-mailben történő előzetes egyeztetés alapján / prior consultation by email is required

Subject(s) taught

  • 0
  • Digital Communication (Hungarian)
  • Digital Technology (Hungarian)
  • Campaign Design and Advertising Market Knowledge (Hungarian)
  • Creative Communication Planning (Hungarian)
  • Research Methodology (Hungarian)
  • Fields of Marketing Communications 1 (Hungarian)
  • Fields of Marketing Communications 2 (Hungarian)
  • Marketing Communication Design, Advertising Psychology (Hungarian)
  • Management of Marketing Services (Hungarian)
  • Internship (Hungarian)

Professional career

  • 1998-head of the Marketing Communication specialization
  • 2002consultant teacher of the winning team of the Hungarian Student Advertising Competition (MDRV)
  • 2004, 2007, 2009, 2010, 2014consultant teacher of the winning teams of the National Media Student Competition (OMD)
  • 2006-2018member of the Hungarian Advertising Association (MRSZ)
  • 2007consultant teacher of the winning team of L’Oreal Brandstorm’s national finals
  • 2007certificate of merit by the rector
  • 2008rector’s award
  • 2008secretary general of the Communication Agencies’ Association (MAKSZ)
  • 2010certificate of merit by the rector
  • 2011consultant teacher of the winning team at the Creative Student Competition
  • 2012PhD degree at Szent István University
  • 2018-member of the Sustainability Network of BBS.

Research areas

  • Marketing communication
  • event marketing
  • wine marketing
  • creativity
  • digitalization