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Students' page

Faculty of International Management and Business

FIMB

Faculty of International Management and Business
KKK
FIMB
Dr. Ildikó Kovács
Department of Marketing
Associate professor
PhD
Dr. Ildikó Kovács
Contacts
  • Office:1165 Budapest, Diósy L. u. 22-24.
  • Building:Building E, 2nd Floor, Room 30
  • Phone:+36 1 467-7800
  • Internal extension:865
  • Email:kovacs.ildiko@uni-bge.hu

Introduction

I have been a lecturer at the Marketing Department of the Faculty of International Management and Business of the Budapest Business School since 2016, and since 2019 I have been the head of the Digital Marketing specialization, associate professor. Since 2007, I have been holding university courses in various areas of corporate marketing at BA and MA levels. As a guest lecturer, I have held courses at several Hungarian universities. My defining areas of lecturing are marketing planning, marketing research, market prediction and forecasting methods, and digital marketing analytics. I have more than 15 years of hands-on experience in the FMCG producing and trade marketing management field and different market research areas. My corporate experience covers several areas of corporate management. As the author of more than 30 articles published in mainstream and Hungarian journals and book chapters, my key research areas are consumer behaviour, alternative marketing research solutions, motivations for sustainable consumption, sustainable business models, digital marketing strategies, the development of digital analytics systems, and user experience research methods.

Office Hours

Locationonline (Teams)/E.II.30
Hourscsütörtök/Thursday 13:00-13:45
Comment e-mailben történő előzetes egyeztetés alapján / prior consultation by email is required

Subject(s) taught

  • The Practice of Market Research (Hungarian)
  • Applied Market Research (Hungarian)
  • Applied Market Research (Hungarian)
  • Digital Environment (Hungarian)
  • Digital Management (Hungarian)
  • Digital Technology (Hungarian)
  • Research Methodology (Hungarian)
  • Marketing (Hungarian)
  • Marketing Planning (Hungarian)
  • Market Research (Hungarian)
  • Introduction to Market Research (Hungarian)

Research areas

  • consumer behaviour,
  • alternative marketing research solutions,
  • motivations for sustainable consumption,
  • sustainable business models,
  • digital marketing strategies,
  • the development of digital analytics systems,
  • user experience research methods