- Office:1165 Budapest, Diósy Lajos utca 22-24.
- Building:Building E, 2nd Floor, Room 23
- Phone:+36 1 467-7855
- Internal extension:855
- Email:kopcsay.laszlo@uni-bge.hu
Introduction
My originally qualifications are Master degree in Food Engineering and oenologist. I have been working in higher education for 20 years. I educated markeging and other connected subjects at College of Nyíregyháza between 2000 and 2008. In 2008 I got my PHD degree at University of Pécs, since then I have been working at Budapest Business School, Faculty of International Management and Business, Department of Marketing. In the last few years I educated some subjects also at Faculty of Commerce, Catering and Tourism, furthermore I took part in trainig in Hatvan as well. Beside my work I have over 200 publications at MTMT. I am the leader of specialisation of Markeging management. I have excellent ratings by the students every year. I took part in subject developing in the last decade. In 2019 my students got the first place in TDK competition of universities.
Office Hours
| Location | E.II.23. |
|---|---|
| Hours | Kedd/Tuesday 13:00-14:00 |
| Comment | e-mailben történő előzetes egyeztetés alapján / prior consultation by email is required |
Subject(s) taught
- Marketing Management Applications (Hungarian)
- Managing Alternative Marketing Channels (Hungarian)
- Direct and Database Marketing (Hungarian)
- Sales Management (Hungarian)
- Campaign Design and Advertising Market Knowledge (Hungarian)
- Research Methodology (Hungarian)
- Marketing (Hungarian)
- Marketing Communications and Consumer Behaviour (Hungarian)
- Market Research (Hungarian)
- Supply Chain Management B (Hungarian)
- Marketing Management for Hospitality and Tourism (Hungarian)
Professional career
- 1975-1990Törley Pezsgőpincészet, middle management
- 2000-2008College of Nyíregyháza, University teacher
- since 2008Budapest Business School, Faculty of International Management and Business
- 2004-2006Hungarian Marketing Organization, Head of wine markeging Department
- since 2000Organisation of Markeging teachers
- since 2010Member of Hungarian Wine Academy
- 2019Excellent Teacher Award, BGE
Research areas
- Marketing Communication
- Food Industry marketing
- Food retail trade
- Wine industry