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Faculty of International Management and Business

FIMB

Faculty of International Management and Business
KKK
FIMB
Dr. László Kopcsay
Department of Marketing
Retired college professor, visiting lecturer
PhD
Dr. László Kopcsay
Contacts
  • Office:1165 Budapest, Diósy L. u. 22-24.
  • Building:Building E, 2nd Floor, Room 23
  • Phone:+36 1 467-7855
  • Internal extension:855
  • Email:kopcsay.laszlo@uni-bge.hu

Introduction

My originally qualifications are Master degree in Food Engineering and oenologist. I have been working in higher education for 20 years. I educated markeging and other connected subjects at College of Nyíregyháza between 2000 and 2008. In 2008 I got my PHD degree at University of Pécs, since then I have been working at Budapest Business School, Faculty of International Management and Business, Department of Marketing. In the last few years I educated some subjects also at Faculty of Commerce, Catering and Tourism, furthermore I took part in trainig in Hatvan as well. Beside my work I have over 200 publications at MTMT. I am the leader of specialisation of Markeging management. I have excellent ratings by the students every year. I took part in subject developing in the last decade. In 2019 my students got the first place in TDK competition of universities.

Office Hours

LocationE.II.23.
Hourskedd/Tuesday 11:30-13.00
Comment e-mailben történő előzetes egyeztetés alapján / prior consultation by email is required

Subject(s) taught

  • Marketing Management Applications (Hungarian)
  • Managing Alternative Marketing Channels (Hungarian)
  • Direct and Database Marketing (Hungarian)
  • Sales Management (Hungarian)
  • Campaign Design and Advertising Market Knowledge (Hungarian)
  • Research Methodology (Hungarian)
  • Marketing (Hungarian)
  • Marketing Communications and Consumer Behaviour (Hungarian)
  • Market Research (Hungarian)
  • Supply Chain Management B (Hungarian)
  • Marketing Management for Hospitality and Tourism (Hungarian)

Professional career

  • 1975-1990Törley Pezsgőpincészet, middle management
  • 2000-2008College of Nyíregyháza, University teacher
  • since 2008Budapest Business School, Faculty of International Management and Business
  • 2004-2006Hungarian Marketing Organization, Head of wine markeging Department
  • since 2000Organisation of Markeging teachers
  • since 2010Member of Hungarian Wine Academy
  • 2019Excellent Teacher Award, BGE

Research areas

  • Marketing Communication
  • Food Industry marketing
  • Food retail trade
  • Wine industry