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Faculty of International Management and Business


Faculty of International Management and Business
Dr. László Kopcsay
Department of Marketing
Retired college professor, visiting lecturer
Dr. László Kopcsay
  • Office:1165 Budapest, Diósy L. u. 22-24.
  • Building:Building E, 2nd Floor, Room 23
  • Phone:+36 1 467-7855
  • Internal extension:855


My originally qualifications are Master degree in Food Engineering and oenologist. I have been working in higher education for 20 years. I educated markeging and other connected subjects at College of Nyíregyháza between 2000 and 2008. In 2008 I got my PHD degree at University of Pécs, since then I have been working at Budapest Business School, Faculty of International Management and Business, Department of Marketing. In the last few years I educated some subjects also at Faculty of Commerce, Catering and Tourism, furthermore I took part in trainig in Hatvan as well. Beside my work I have over 200 publications at MTMT. I am the leader of specialisation of Markeging management. I have excellent ratings by the students every year. I took part in subject developing in the last decade. In 2019 my students got the first place in TDK competition of universities.

Office Hours

Hourskedd/Tuesday 11:30-13.00
Comment e-mailben történő előzetes egyeztetés alapján / prior consultation by email is required

Subject(s) taught

  • Marketing Management Applications (Hungarian)
  • Managing Alternative Marketing Channels (Hungarian)
  • Direct and Database Marketing (Hungarian)
  • Sales Management (Hungarian)
  • Campaign Design and Advertising Market Knowledge (Hungarian)
  • Research Methodology (Hungarian)
  • Marketing (Hungarian)
  • Marketing Communications and Consumer Behaviour (Hungarian)
  • Market Research (Hungarian)
  • Supply Chain Management B (Hungarian)
  • Marketing Management for Hospitality and Tourism (Hungarian)

Professional career

  • 1975-1990Törley Pezsgőpincészet, middle management
  • 2000-2008College of Nyíregyháza, University teacher
  • since 2008Budapest Business School, Faculty of International Management and Business
  • 2004-2006Hungarian Marketing Organization, Head of wine markeging Department
  • since 2000Organisation of Markeging teachers
  • since 2010Member of Hungarian Wine Academy
  • 2019Excellent Teacher Award, BGE

Research areas

  • Marketing Communication
  • Food Industry marketing
  • Food retail trade
  • Wine industry