Faculty of International Management and Business

Dr. habil. Árpád Ferenc Papp-Váry
Associate professor
E-mail: papp-vary.arpad@uni-bge.hu

• Various Tourism Country Brand Rankings and Hungary's Position in Them
• Various International Tourism City Brand Rankings and Budapest's Position in Them
• Famous Football Players Promoting Tourism by Building Their Own Country's and Other Countries' Images
• Viral Marketing and Guerrilla Marketing Solutions in Tourism Campaigns
• A Unique Form of Digital Tourism: Cities in the Metaverse
• Augmented Reality and Virtual Reality Solutions in Tourism Campaigns
• Visual Identity Guides and Brand Manuals in Tourism
• Tourism Country Branding: The Brand Building of a Selected European Country
• Football Tourism and Related Marketing
• Stadium Tourism and Related Marketing
• Overtourism and Demarketing
• Film Tourism and Movie Parks
• The Role of Tourism Slogans in Promoting Tourism
• Hungary’s Image in Hollywood Films and Its Impact on Tourism
• Sustainability in Football: Which Hungarian Club Could Become the Local Forest Green Rovers?
• A Satirical Look at Marketing, Advertising, and PR Professions – Depictions of the Industry and Its Professionals Through Cartoons, Memes, Novels, Movies, and Series
• Individual Topic: The Student’s Unique Hobby or Longstanding Interest and Its Connection to Marketing

Ghazal Mahmoud Jamil

Professor of practice

Email: ghazal.mahmoud@uni-bge.hu

• Brand és Marketing Kommunikáció
• Brand Positioning
• Influencer marketing 

Dr. Ahmad Hajeer PhD

Senior lecturer

E-mail: hajeer.ahmad@uni-bge.hu

• Marketing of education, multimodal (audio, image, video, text) content analysis,
• Market research (quantitative, qualitative), Data analytics ,
• International marketing