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Éva Schultz - Employee profile
Budapest University of Economics and Business
BGE
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Éva Schultz
Department of Tourism
Assistant lecturer
PhD
Éva Schultz
Contacts
  • Office:1054 Budapest, Alkotmány utca 9-11.
  • Building:2nd Floor, Room 205
  • Phone:
  • Internal extension:
  • Email:schultz.eva@uni-bge.hu

Introduction

In parallel, I graduated from BGF KVIK as a tourism economist (2002) and from ELTE BTK as an art historian (summa cum laude, 2003).In 2018, I received my Master's degree in tourism management from PTE KTK. I obtained my PhD in 2025 (summa cum laude) at the PTE TTK in Budapest, Hungary, in 2003. This dichotomy still defines my approach and is reflected in the nature of the subjects I teach: I am fundamentally interested in the relationship between tourism and culture (in the broadest sense of the term culture). At the beginning of my higher education studies, I specialised as a tour guide in cultural tours, and it was during this work that I recognised the importance of interpretation in the tourist experience. My current preferred teaching method is to transfer knowledge through field visits. I have been teaching at my alma mater since 2002, and as a full-time lecturer since September 2019. In 2019, I was awarded the Civis Perpetuus Facultatis Prize for my university-related activities. I love teaching, so even after a decade and a half of freelance teaching, I have not stopped teaching in several institutions at different levels of education. I have been teaching for almost a decade and a half at the Budapest Metropolitan University's continuing education courses, as well as at several foundation and private schools' vocational training courses (tourism and applied arts) based on the OKJ diploma. I consider it important to put into practice the results of research in tourism theory, which is why I have been a member of the Association of Tourism Developers and Consultants (TUTSZ) since 2018. My passion is travel, which allows me to live my experience-rich tourist-self alongside my teaching side, which collects good practices. I consider it my vocation to visualise and transmit the forms and possibilities of European heritage in tourism, its links with the culture of our time.

Subject(s) taught

  • Introduction to Sustainable Tourism (Hungarian)
  • Tour Guiding (Hungarian)
  • Castle Tourism (English)
  • Cultural Tourism (Hungarian)
  • Cultural Mediation and its Institutions (Hungarian)
  • Cultural History (Hungarian and English)
  • Cultural and Natural Values of Hungary (Hungarian)
  • Business Communication (Hungarian)
  • Intercultural Communication (Hungarian)

Professional career

  • 2019-BBU FCCH, Department of Tourism, assistant lecturer
  • 2019-Chair of the vocational exams in the tourism professional group
  • 2018-TUTSZ membership
  • 2018-2024PTE TTK, Doctoral School of Earth Sciences
  • 2016-2018PTE KTK, MSc in Tourism Management
  • 1997-2003ELTE BTK, art historian and art history teacher
  • 1997-2002BGF KVIK, tourism economist
  • 1995-1997BGF KVIK, tour guide (German language)

Research areas

  • Cultural tourism, including the role of museums in tourism
  • the use of space in cultural tourism
  • the role of cultural and collective memory in tourism

Featured publications

  • Csapó, J., & Schultz, É. (2025). War heritage impact on museum dynamics in Budapest. MUSEUM MANAGEMENT AND CURATORSHIP.
  • Schultz, É., & Magyar, M. (2024). Contemporary aspects of museum spatial interpretation. RECREATION, 14(4), 20–27. http://doi.org/10.21486/recreation.2024.14.4.4
  • Schultz, Éva (2020). „The museum experience in the 21st century. The competitiveness of Vienna, Budapest and Prague in the light of museum visitors' evaluations”, Marketing&Menedzsment, 54(2), o. 75–85. doi: 10.15170/MM.2020.54.02.07
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