Promoting Digital Transformation Using Gamification international project, implemented with the participation of BGE as a consortium partner, has entered its third phase.
The project supports the digital financial transformation of SMEs and, to this end, is building a scientific foundation that makes the corporate application of FinTech solutions interpretable in a Central European comparative context. The research model developed within the project distinguishes between intention to use and actual use, while integrating demand-side, organizational, ecosystem, and regulatory conditions into a coherent analytical framework. The professional presentations delivered so far have opened up a constructive dialogue with academic communities in Hungary and Slovakia, and have reinforced the regional relevance of the topic in the fields of FinTech and SME research.
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Budapest University of Economics and Business (BUEB)