BBS Main page
    Kiválasztott nyelv
    EN - English
    Váltásnál az adott területre vonatkozó információkat fogsz látni.
  • HU - Magyar
Students' page

Budapest Business School

University of Applied Sciences

Budapest Business School
BGE
University of Applied Sciences
Centre of Excellence for Cybereconomy
The activities of the Centre of Excellence for Cybereconomy (CEC // Centre) focus on the examination and evaluation of economic and social processes, changes and impacts, including Industry 4.0. The CEC effectively supports the University's strategic goal of contributing to economic and social impact through applied research in partnership with businesses and is committed to becoming a centre for high-quality research focusing on the socio-economic challenges of the 21st century with active connections in the business sector.


The CEC team conducts applied research that translates the latest and internationally relevant new scientific knowledge into results that respond to the problems of real economic life. Through its research activities, it intends to contribute to the production and transfer of knowledge and skills that are important for businesses in the relevant areas of corporate governance. The activities of the Centre focus on the examination and evaluation of economic and social processes, changes and impacts, including those of Industry 4.0. The mission of the CEC is to develop and maintain research that creates new value in the field of “Industry 4.0” and beyond. They provide new knowledge that can be utilised in practice - by companies and other people concerned - with a theoretical basis for the economic changes of the 21st century and also contributes to the promotion of relevant domestic policymaking. The Centre actively seeks to involve students in its activities and to integrate the new knowledge generated into BBS's training activities. Another important task is to make visible and represent the University’s research capacities to the relevant domestic and international communities.

Focus areas
Research

Economic and social processes, changes and effects unfolding in the first two decades of the 21st century as a result of technological development

  • At the micro level - effects on the individual, employees, new expectations, adjustment constraints, new business models, analysis of individual companies
  • At meso level - certain aspects of labour market processes, transformation of the company structure, the situation of innovation inside and outside the company, analysis of industry processes
  • At the macro level - to assess the state of the Hungarian ecosystem, geoeconomic processes, the transformation of global value chains, the conditions of the application of robots and artificial intelligence, the consequences of the national economy.
Scientific achievements and social impact
  • Research by the Centre of Excellence for Cybereconomy on the new economic (and partly social) environment for businesses resulting from Industry 4.0 relevant characteristics and implications to help companies adapt to new challenges.
  • The results of the Centre have been published in the development of educational themes, methods and knowledge. (The study volume presenting digital business models is available HERE.) In addition, the latest results will be presented not only at professional conferences by the staff of the Centre, but also at students' events and lectures.
  • CEC publishes its scientific publications and research results so that they are available to anyone interested HERE.
Dissemination activities (lectures and events)

Social and employee attitudes about the spread and effects of robotics

Although experts have been engaging in serious dialogues on automation, robotics, and Industry 4.0 for decades, and many experts are looking at the economic and social implications of these trends in the longer or shorter term, acceptance of robotics, attitudes toward the process and general awareness at the individual level have so far been little studied. This is one of the reasons why CEC and GfK Hungaria's Market Research Institute (GfK) embarked on a gap-filling research program, the first phase of which included a representative survey of thousands of people's perceptions of robots and questions such as: what can we call a robot? In which applications and how fast can they spread? What are the risks of robotisation for the worker and how can you prepare for them?

More about this.

CONTACT US

If you want to know more about our team and our research activities,

we recommend our own website for that.

Scientific publications and research results

are publicly available to anyone interested HERE.

If you want to connect with us,

write to us at kikk@uni-bge.hu.

Areas of activity in detail

The main research area of the CEC is the examination and evaluation of the economic and social processes, changes and effects that develop in the first two decades of the 21st century as a result of technological development. The centre aims to combine macro-meso-micro-level analyses and to explore the interactions between them. An important emphasis is placed on the international aspect of the processes, the relationships between Hungarian and global trends. A further aim is for the analyses to go beyond the manufacturing industry focus and to explore the role and significance of services, the service industry, the challenges facing actors in the sector, and the responses to them.

Social and employee attitudes about the spread and effects of robotics

Although experts have been engaging in serious dialogues on automation, robotics, and Industry 4.0 for decades, and many experts are looking at the economic and social implications of these trends in the longer or shorter term, acceptance of robotics, attitudes toward the process and general awareness at the individual level have so far been little studied. This is one of the reasons why CEC and GfK Hungaria's Market Research Institute (GfK) embarked on a gap-filling research program, the first phase of which included a representative survey of thousands of people's perceptions of robots and questions such as: what can we call a robot? In which applications and how fast can they spread? What are the risks of robotisation for the worker and how can you prepare for them?

A detailed report on the results of the research can be found HERE.

The topic and the research have also been reported in many places in the Hungarian economic and scientific press: for example, the online article of the World Economy can be read HERE, the HR Portal report is available HERE, and Innotéka Magazin summarised our research in this way.

Corporate Survey on Preparing for the Challenges of the Fourth Industrial Revolution

In line with international trends, several government measures have already been taken in Hungary to support the preparation of the Hungarian industry and entrepreneurs to be able to successfully meet the new challenges posed by Industry 4.0. However, the success of these measures would require a thorough knowledge of the current state of entrepreneurial abilities and skills. Research results on the preparedness of enterprises have been sporadic, but a comprehensive, detailed analysis has not yet been carried out. The centre examines in detail the preparedness of enterprises in certain sectors or among certain enterprises engaged in a given activity, the availability of the conditions necessary for the technological change brought about by the fourth industrial revolution, and the level of economic, organizational, managerial and knowledge skills. The research also seeks to achieve internationally comparable results.

As a first step, the Centre seeks to assess the situation of the domestic automotive industry through company interviews. The research focuses on the domestic automotive value chains: on the one hand, in terms of how the characteristics and operation of the value chains are influenced by the 'origin' of large car companies, the position and opportunities of lower-level domestic suppliers have changed during the relationship and what opportunities they have for development. On the other hand, the research also tries to examine the value chains in terms of how industry 4.0 has developed in recent years, the role of multinational companies and small domestic companies in the processes, which are the supporting and hindering factors for the domestic spread of industry 4.0. auto industry. The research started in 2019 and is expected to be completed by 2020.

You can read more about the research HERE.

Industry 4.0 knowledge base, interpretive manual

Together with experts and practitioners, we are planning to create a glossary that will help those involved find their way among the many recently mentioned terms, concepts and buzzwords related to the topic. If necessary, clarifying the content of each definition with practical examples.

The final result is expected to be available by the end of 2020 at the Centre.

In addition to research, the CEC team is active in domestic and international tenders, regularly organises conferences, professional workshops, or participates in prestigious scientific events as a speaker. An important initiative is, for example, the lectures entitled 'Outlook', which has dealt with exciting topics in recent years such as artificial intelligence, blockchain, or the digital factory. In that way, the centre actively contributes to the intensification of relations between the university and economic sectors, as well as the flow and utilisation of knowledge. These events were typically attended by 15-30 people not only from the university community (both students and faculty) but also from other interested parties, which provided an opportunity to discuss topics interactively. You can find out more about the ‘Outlook’ lectures HERE.

International performances, other prestigious conferences from recent years:


●      International Conference on "Digitalization in International Trade and E-Commerce" (DITEC), Shaoxing, 10-11 January, 2020.

●      Questions of the analysis of social and economic processes in the 21st century, Szeged, 7-9 November 2019.

●      2019 University-Industry Innovation Network Conference, Helsinki: 18-21 June 2019.

●      SMART – Celebration of Innovation 2019, Budapest, 2 April 2019.

●      7th M-Sphere Conference ’Multidisciplinary in Business and Science’, Zagreb, 12-14 December 2018.

●      15th European Association for Comparative Economic Studies Conference, Warsaw, 6-8 September 2018.