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Andrea Hübner Gabriella - Employee profile
Budapest University of Economics and Business
BGE
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Dr. Andrea Hübner Gabriella
Department of Social Sciences
assistant professor
PhD
Dr. Andrea Hübner Gabriella
Contacts
  • Office:1054 Budapest, Alkotmány utca 9-11.
  • Building:2nd Floor, Room 212
  • Phone:
  • Internal extension:
  • Email:hubner.andrea@uni-bge.hu

Introduction

I completed my undergraduate studies at Eötvös Loránd University (ELTE), majoring in English Studies and History, and also studied Egyptology for three years as a third field. As a second degree, I obtained a qualification in Art History, and later completed the Modern English and American Literature and Culture PhD programme at the Doctoral School of Literary Studies, ELTE Faculty of Humanities. Before enrolling in the MA programme in Organisational and Social Psychology at the University of Pécs, I earned a BA degree in Psychology at Károli Gáspár University of the Reformed Church in Hungary. I have also completed several additional professional courses, including the Heritage Interpretation course of KÖME, a mediation training programme at KRE, and bereavement group facilitator training.
For ten years I taught literature, literary theory, English history and British civilisation at the Department of English Studies at ELTE. Following a one-year research period at the University of Sussex supported by a British Council scholarship, I developed and introduced the then innovative courses “Orientalism” and “Postcolonial Theory.” I further deepened my research in religious history and cult studies during a scholarship period at the University of London. One of my early publications examined Gnostic elements in the oeuvre of William Blake. My postcolonial research gradually led me towards the field of intercultural communication. In 2025 I was the author of the psychology chapters of the e-textbook “Intercultural Relations,” developed at Budapest University of Economics and Business (BGE). An important interdisciplinary intersection of my research has become heritage interpretation, which has been the subject of several of my recent publications and conference presentations.
For more than 25 years I have been teaching at different programmes of Budapest University of Economics and Business (BGE) in both Hungarian and English, including courses in cultural history, cultural tourism, sociology, psychology, economic psychology, aesthetics and psychology of advertising, social psychology, and intercultural communication. Most recently I have worked as a mentor and module leader at the Milestone Institute, and I serve as a supervisory board member of Interpret Europe – the European Association for Heritage Interpretation.
For many years I have been engaged in research on travel writing, which led me to explore topics related to spatial theory and place identity. My doctoral dissertation is a place-theoretical study focusing on the iconography of a medieval travel guide (title: The Place of the Holy Body: The Site of Christ’s Ascension in Sir John Mandeville’s Travels, summa cum laude). Together with members of the CEVE Visitor Economy Centre of Excellence research group at BGE, the results of our place-theoretical research were published in Turizmus Bulletin in 2025.
I regularly present my research at national and international conferences, as well as at museological and museum-education workshops. I have also participated in the organisation of several conferences, including Interpret Europe: Heritage and Identity (Kőszeg, 2018) and “Értékeld a látogatót!” BGE–KÖME (2019)

Subject(s) taught

  • General and Sociology of Culture (Hungarian)
  • Youth Sociology (Hungarian)
  • Cultural Tourism (English)
  • Social Psychology (English)
  • Cultural History (English)
  • Economic Psychology (Hungarian)
  • Psychology (English)
  • Aesthetics and Psychology of Advertising (Hungarian and English)
  • Psychology of Adulthood (Hungarian)
  • Psychology of Individualised Treatment (Hungarian)
  • Sociology (English) Intercutural communication (Hungarian, English)

Professional career

  • 1982–1987ELTE – History and English Studies (BA level)
  • 1982–1985Egyptology, ELTE
  • 1987–1992Art History, ELTE
  • 1993–1997PhD programme in Romanticism and Modernism, ELTE
  • 2011–2014Psychology BA, Károli Gáspár University of the Reformed Church in Hungary (KRE)
  • 2015–2017MA in Organisational and Social Psychology, University of Pécs (PTE)
  • 2014Heritage Interpretation training, Hungarian Association of Cultural Heritage Managers (KÖME)
  • 2015Mediation training, KRE
  • 2018Bereavement group therapist training
  • 2018Visitor research project supported by Deutsche Bundesstiftung Umwelt
  • 2019Museum accessibility project, MOKK
  • 1993–2002Teaching at the Department of English Studies, ELTE (literature, literary theory, British Studies, Orientalism, Postcolonial Theory)
  • 2019–Mentor and Module Leader, Milestone Institute, Humanities and Art History Division.

Research areas

  • Orientalism
  • postcolonial theory
  • intercultural communication (ICC)
  • social representations
  • cultural memory
  • non-place
  • lieu de mémoire
  • postmodern cults
  • film tourism
  • comparative history of religions
  • esoteric traditions
  • Blake studies
  • image–text interactions
  • iconology
  • gaze theories
  • tourism anthropology
  • film tourism as a postmodern cult
  • heritage interpretation
  • visitor study
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