Institutional framework and financier of the project/research
EACEA, Lifelong Learning Programme, ERASMUS Multilateral projects Subprogramme, Virtual Campuses
Financed directly by the EACEA.
BBS participated as coordinator in the project.
Project reference number: 134350-LLP-1-2007-1-HU-ERASMUS-EVC
Project duration: 01.10.2007 – 31.03.2010
Grant received: 295 861 EUR, ca. 88,8M HUF (total budget: 394 481 EUR, ca. 118,3M HUF), part of BBS: 80 996 EUR, ca. 24,3M HUF (totally: 107 995 EUR, ca. 32,4M HUF)
International consortium, role of BBS
Budapest Business School, Budapest, Hungary – Coordinator
Université Paris Ouest – Défense, Paris, France (withdrawn from the project)
Essex Business School, University of Essex, Essex, United Kingdom
University of Technology, Business and Design, Wismar, Germany
Confederation of Hungarian Employers and Industrialists, Budapest, Hungary
Bundesverband Mittelstandische Wirtschaft, Schwerin, Germany
Ecole Supérieure de Commerce et de Management Tours-Poitiers, Tours cedex, France (replacing the withdrawn French partner)
BBS core team
Dr. Roóz József, Sándorné Dr. Kriszt Éva, Dr. Gubán Miklós, Dr. Ternovszky Ferenc, Dr. Konnerth György, Dr. Eszes István, Dr. Pucsek József, Ujváriné Melich Katalin, Dr. Marosán György, Dr. Jánosa András, Ivanyos János (external expert), Dr. Csesznák Anita, Dr. Ternovszky Ferenc, Dr. Illés Ivánné, Dr. Horváth István (external expert), Burján Ákos, Dr. Sztanó Imre, Dr. Kardos Barbara, Sólyom Csaba, Tátrai Anna, László Csaba, Jelen Tamás (external expert)
Objectives, rationale of the project/research
The promoter of this proposal, together with a French and a Belgian partner carried out a pilot Erasmus project in a trilingual electronic environment to make the first steps towards the objective of elaborating joint diploma on line courses for SMEs. They also invited SME federations in order to ensure the relevance of the SME curricula. The first promising results encourage the two original partners (without the Belgians withdrawn from the team) to complete the consortium with Essex University, well known about its mastery in comparative international SME research, and with Fachhochschule Wismar, with a rich experience in SME training with ICT support in the Eastern part of Germany, to put forward the following proposal:
All the four institutions have a large student community and also an important target group composed of adult entrepreneurs having interest in Master level courses focused on SME issues. The consortium intends to elaborate a method allowing developing four equivalent Master diplomas (a joint diploma), nonetheless keeping the local languages for the teaching procedure. A co-developer system by subjects is proposed to be set up and these co-responsible experts – 4 by subjects – are supposed to work together in an electronic environment. This experience will also help achieve the other objective: the development of e-learning (actually b-learning) SME Master curricula in all the four partner institutions. In this virtual joint Master the proportion of the eLearning and face to face elements that is the combination of the delivery modes will be determined subject by subject. This partial electronisation of the curricula will open the access to the trainings for an even larger target group.
Divers combinations of the already existing Bachelor level modules and the 17 Master subjects (5 inherited from the previous Erasmus project) open the way towards different competency courses needed sometimes more than the degree courses. In such a way the project will produce a Multilingual Virtual University for SMEs.
The curricula of the 17 subjects are expected to have a 4-country comparative character aiming at the facilitation of the international mobility of entrepreneurs who have received this joint Master degree. All the partners will co-operate with SME federations who are expected to feed back on the relevance of the curricula. The participants of the 4-member module developer teams will analyse the possibility of deepening their subject with the long term objective of creating doctoral level courses focusing on SMEs.
Objectives of the programme:
- To develop 17 modules in the field of SME management, and not in general entrepreneurship, constituting the main elements of an M1 and M2 in initial education and, in different combinations with the already existing Bachelor level modules, SME trainings for adults leading to diploma or certificate. The curricula must have an important four country comparative element.
- To finalise the method of curriculum development based heavily upon new technologies – the elaboration of which has already been started in the frame of previous projects – which ensures the equivalence of the trainings and the diplomas but keeps the local languages for the instruction.
- This equivalence will lead to joint diplomas, and adding a strong language training the weak European cross border SME mobility can be developed. The use of the local languages is the key of high accessibility. The modules teaching subcontracting competences will obviously help co-operation with large national or multinational companies lessening in this way the bankruptcy rates in the countries.
- To develop e-learning – actually b-learning – curricula for all the 17 subjects taking particular care of the proportion of the eLearning elements and the face to face part which can change subject by subject.
- Here special care must be taken of those who are prevented from participating in the face to face parts of the teaching procedure.
- Interoperability of the electronic platforms and the harmonisation of the on line content development procedures will allow student cross registration, more generally the real functioning of a European digital campus.
- The comparative parts of the curricula will enlarge the European vision of the teacher-developers as well as that of the students on the SME systems.
Main results and outputs of the project/research
17 e-learning training materials (e-modules) were developed in the project:
Module 1 - Strategic marketing and marketing planning quantitative methods of marketing
Module 2 - International finance and treasury and financing
Module 3 - General strategies and policies, project management
Module 4 - Management information systems and risk management
Module 5 - Business law and economics of business and industry
Module 6 - Strategies and organisation
Module 7 - Audit of management
Module 8 - Financial policies and financial markets
Module 9 - EU social law
Module 10 - EU fiscal policies
Module 11 - Advanced accounting
Module 12 - Purchasing strategies and production and logistics
Module 13 - Management of European SMEs
Module 14 - Advanced financial analysis
Module 15 - Import-export deal
Module 16 - Starting a business
Module 17 - Human resource management in the EU
SOCRATES-ERASMUS Curriculum development project
Project title: Master commun en PME - nouvelle méthode du développement du contenu pédagogique
Partners: Université Paris Ouest – Défense, Paris, France and EHSAL - Hogeschool-Universiteit Brussel, Brussels, Belgium
Project reference number: 51693-IC-1-2003-1-HU-ERASMUS-PROGUC-1
Project duration: 01.10.2004 – 30.09.2006
Grant received: 62 035 EUR, ca. 18,6M HUF (total budget: 83 980 EUR, ca. 25,2M HUF), part of BBS: 21 945 EUR, ca. 6,6M HUF (totally: 29 709 EUR, ca. 8,9M HUF)
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.