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Budapest Business School

University of Applied Sciences

Budapest Business School
University of Applied Sciences
Our goals
Our University reached another milestone in achieving its strategic goal of becoming a responsible and sustainable university when it created and implemented its Sustainability Strategy in the spring of 2017. Today, the implementation of our Sustainability Strategy is managed by the Sustainability Council, and its day-to-day operation is supported by the Sustainability Network, which is made up of members of the internal community. In the 3 years since its inception, we have achieved results in many areas, while at the same time, reviewing our activities over and over again, setting new goals, or simply fine-tuning existing ones.

Looking to the future, it can be said that the Responsible and Sustainable University has achieved such a level of legitimacy within the BBS as a fundamental goal in the last three years, that it is absolutely necessary to maintain and pursue it as a priority objective. Our aim is to become the leading sustainable institution in the region, as well as in the education and research of sustainability.


As the largest business university in Hungary, educating about 18,000 students, we have a huge responsibility with respect to what knowledge and attitudes we equip future generations to head into the labour market. As a university of applied sciences, and focusing on our core business- education, we believe we can make the biggest impact here, so we are committed to contributing to a more sustainable future through guidance and by example. We know that change does not happen overnight, but we are committed to setting an example for other institutions in the region, working closely with stakeholders and sharing our knowledge to this end.

Creating a Strategy

Responsible thinking is one of the traditional values of BBS, and in order to consciously and systematically incorporate it into our operations, the management of the Institution initiated the preparation of the Sustainability Strategy in January of 2017, and for the implementation, a Working Group was established. With the support of the Institutional and Faculty leaders, the Working Group was formed with lecturers, employees and students from the internal community of the University. During the preparation of the strategy, foreign best practices were examined first, then the University's sustainability activities and the most important projects related to the topic were analysed by organisational unit and relevant topic. The most important finding was that while we could already be proud of many valuable initiatives, there is a lack of an institutional level strategy and co-ordination that would ensure that our goals remain focused in one direction, that we increase our positive impact, and that our results are visible. This has led us to create a document with broad involvement, including students, that will help us focus and pinpoint exactly what is fundamentally important to us.

About the Sustainability Strategy

The Sustainability Strategy is in fact, a guideline for how we want to support our increasingly sustainable and cohesive community. As a responsible institution of higher education, we consciously assess, manage and communicate our own socio-economic-environmental impacts, and incorporate the experiences into our operational, research and educational strategies. The strategy also contributes to the commitment of the members of the institution, as it is clear from this document that we can achieve our key goals mainly through individual and small group contributions based on volunteerism. The Sustainability Strategy offers an opportunity for each member of the BBS community to take into account their own role in the process of linking the well-being of both the narrower organisational and wider societal-global community.

BBS’s Sustainability Strategy is a crucial first step in creating a new organisational culture. While to an outside observer it may seem like “an incidental love-project,” it also becomes clear at first reading that the principles and activities outlined here will permeate the operation of the entire University. One of the novelties lies in the fact that such a program-wide program is rarely seen in higher education.
Prof Dr Balázs Heidrich, Rector

Key Areas of the Sustainability Strategy


Sustainability and responsibility as a subject of education

Sustainability and responsibility as a set of principles and values

Health, safety and well-being

Strengthening the BBS community

Supportive organisational culture

Performance evaluation

Development of individual skills and abilities

Preparation and updating of institutional support documents

Networking on Sustainability themes and knowledge-sharing

Community relations

Environmental investments

Waste management

Caring for green areas

Promoting a conscious lifestyle

More about Focus Areas

The basic activity of our university is education and research, which are closely related. To this end, the lecturers and researchers of our university carry out research related to sustainability, and the results of these are also integrated into their daily teaching activities. Through their research and teaching activities, they set an example for our students and acquaint them with the importance of organisational sustainability and responsibility. Students can use the knowledge gained here after their university years and integrate it into their everyday lives so that they can become more responsible citizens, employees and leaders.

Future Goals

  • In line with the core business, we will further strengthen the presentation of sustainability topics, business case studies, and best practices in our courses. In addition, we will further expand the Responsible and Sustainable Business subject and extend it to all faculties and departments.
  • In Students’ Research dissertations and thesis works, we further encourage the appearance of sustainability topics, extending to all Faculties.
  • We will explore the possibility of launching a nationwide, comprehensive research on sustainability, examining the areas where the greatest added-value can be generated, which will strengthen the university’s reputation and perception in this regard.
  • We recommend awarding outstanding publications and research on the topic of sustainability by launching a separate award/category.

The basis of the development of our community is the active participation of the members of the community, in order to complete the co-operative, supportive and creative atmosphere in our institution. The goal of developing our inner community is to ensure a sustainable, balanced organisational operation in the long run. In order to achieve our goals, we have identified developments in the areas of health, safety and well-being, as well as the development of a supportive organisational culture.

Future Goals

  • We will create a communication system built alongside the strategic points, which will ensure the continuous appearance of sustainability issues.
  • We will continue to review the internal processes, as well as help to implement the most sustainable operation possible at the university level from a regulatory and procedural point of view.
  • We will launch the family-friendly university approach and introduce the measures to be implemented step-by- step.
  • We consciously look for opportunities and initiatives that can have a lasting effect on the university community, provide a competitive advantage and contribute to reducing fluctuations in specific areas.
  • We will further encourage the implementation of proposals from the internal community, launch independent projects, and develop a transparent, easy-to-use process for this.

BBS is aware of the negative impacts of its day-to-day activities on the natural environment and the importance of the efficient use of the resources it uses. To this end, we undertake to assess the narrow and broader environmental influencing factors and, and to the best of our ability, to reduce the adverse effects of our activities on the natural environment in the short, medium and long-term. We want to reduce our use of resources by making environmental investments and reducing the energy consumption of our buildings. We also undertake to increase the knowledge and awareness of our employee groups in order to work together to protect our natural environment.

Future Goals

  • We will further reduce our environmental footprint at the full BBS level, and explore the feasibility of further initiatives.
  • We place great emphasis on the sustainability aspects of our events and extend this to the full institutional level.
  • We are launching pilot initiatives that are unique at the higher education institutional level, thereby setting an example for other organisations.

BBS wants to deepen and broaden its relationships with external stakeholder groups based on the principles of sustainability. On the one hand, our institution seeks to share its own research results and practical initiatives related to sustainability, and on the other hand, we are open to learning about the sustainability research and initiatives of other institutions. The most important players in our external relations are educational institutions, research institutes, domestic and international organisations dealing with various areas of sustainability, companies, certain state institutions, and civic organisations.

Future Goals

  • We will further strengthen the presence of BBS at domestic and international conferences and events and in projects, in order to strengthen our reputation.
  • We will create a university sustainability network involving other institutions, whose primary goal and shared responsibility will be to achieve more conscious higher education.
  • We will organise our own sustainability festival, thereby further strengthening the relationship with the business community and other stakeholders, in order to strengthen the other strategic goals of the university.