BBU Students' page

Specialized themes:

·        An investigation of workplace performance appraisal on the engagement and motivation of tourism workers

·        Examining the use of objective and subjective measures/measurement tools in the performance evaluation of the tourism workforce

·        An exploratory investigation of the benefits and challenges of using 360-degree feedback systems in the performance appraisal of tourism sector workers

Specialized themes:

·        An investigation of how tourism service providers use business communication tools to analyze and interpret online reviews for operational insights

·        An analysis of best practices in business communication employed by top-rated tourism businesses in addressing negative reviews

·        An investigation of employee training focused on business communication to help staff in the tourism industry better manage and respond to online feedback

Specialized themes:

·        Chatbots and online customer service: an analysis of the role of AI-driven chatbots in enhancing B2C tourism experience

·        AI-powered translation in tourism: an exploration of the influence of artificial intelligence-enhanced language tools on enhancing cultural exchanges for travellers

·        AI in tourism: an investigation of ethical implications of cultural misrepresentations and biases

Specialized themes:

·        Current trends and future priorities in business event management

·        The role of MICE tourism in destination marketing

·        film industry, etc.) and related products and services.

·        The link between e-sports and tourism

·        The link between e-sports events and tourism

·        Links between creative and cultural industries and national image

Specialized themes:

·      Niche tourism in Hungary / Europe 

Specialized themes:

·      virtual vs in person guiding

·      thematic tour guiding in Hungary

·      the impact of technology on tour guiding

Specialized themes:

·      (Educational) tourism for Children

Specialized themes:

• Consumer behaviour research in tourism
• Consumer behaviour in destinations
  

Specialized themes:

·        Sustaniability intitiatives in Tourism esp. in Festivals

·        Social impacts of tourism  

Specialized themes:

·        tourism in a social sciences / tourism social impact analysis,

·        consumer behaviour researches (leisure consumption)

·        labour market and employment in tourism

·        tourism and product development

·        aspects of well-being and tourism

·        intersection of tourism and cultural anthropolgy

·        voluntourism and responsibel traveller (international volunteering as a tourist experience, the impact of volunteer work on the host area and the traveler

·        applying the results of behavioral economics research in tourism

·        generational differences in tourism consumer behaviour

·        issues of societal ageing and tourism - inculding the elderly in tourism

Specialized themes:

• Strategic planning and tourism development strategies on national level
• Tourism planning
• Spatial planning and development
• Spatial planning and tourism
• Tourism in the regional development strategies
• Regional tourism policies
• Product development in tourism
• Project development and project management in tourism
• Tenders in tourism development
• Tourism marketing strategies on national level
• Tourism marketing plans
• Branding in tourism
• Nation and country brands and tourism
• Destination and city marketing

Specialized themes:

• New travel product
• New activity
• Analysis of two T/As
• Regional development topic
• Information technology related meeting, conference, air travel etc.

Specialized themes:

• cultural attractions, heritage management, arts tourism
  

Specialized themes:

• wellness, spa management, thermal baths 

Specialized themes:

• cultural and creative cities, smart cities, sustainable cities, livable cities
  

Specialized themes:

• Cultural tourism of a destination
• Developing cultural tourism products
• Trends of cultural tourism
• Impacts of cultural differences between tourists and local residents in a destination
• Intercultural communication in hotel industry

• Sustainability,
• Tourism Marketing,
• F&B Marketing,
• Tourism Consumer Behaviour,
• Entrepreneurship,
• Gastronomy Tourism

Specialized themes:

• Development perspectives of health tourism: spa tourism or wellness tourism?
• Further opportunities in dental tourism (New markets, new segments or further development of existing ones, etc.)
• Analysis of the newly established Ensana Hotels (formerly Danubius) spa hotel chain, opportunities, etc. 
• The role of insurance companies in health tourism. (Current insurance, domestic, foreign, EU, etc. opportunities, problems

Specialized themes:

• World heritage sites values and marketing of the site sinscripted ont he intellectual property list of UNESCO in Hungary.
• Destination branding in the Hungarian tourism
• Tourism development challenges and the National Tourism Strategy 2030
• Competitiveness of the Hungarian business tourism. Trends and challenges.
• City tourism and integrated tourism development
• Visitor flow management and overtourism
• Tourism and climate crisis
• Destination marketing and destination management at the Hungarian destinations
• Transformation of the Organizational system of the Hungarian tourism after 2015
• Transformation and challenges of the Hungarian travel agency market. The distribution channels of travel product sales
• ‘Hungaricums’ as tourism product
• Attraction development in the Hungarian tourism

Specialized themes:

• Memorable tourism experience (MTE)  
• Components of the tourism experience
• Experience management in tourism
• Consumer value, satisfaction, loyalty
  

Specialized themes:

• Community-based tourism
• Sustainable tourism development
• Smart tourism destinations
• Tourism-based Social Entrepreneurship
• Pro-social business
• Rural tourism development