Storytelling in Marketing
Storytelling in Marketing
| Kurzus neve | Storytelling in Marketing |
|---|---|
| Tárgykód | STNG0PA02 |
| Kurzuskód | VGRRANKM01 |
| Kar | KVIK |
| Tanszék | Kereskedelem Tanszék |
| Tárgy jellege | szabadon választható, gyakorlat |
| Rövid tartalom | " The aim of the course is to provide a detailed understanding of how storytelling can be used in marketing, what the connecting points are between the brand and the target group, what effects it creates on the receiver and how it can be used for brandbuilding. We look at the applicability of storytelling not only on the usual platforms, but e.g. also on the product packaging or billboards. Syllabus:The role of storytelling, and how it affects the brainCopywriting: StructuresFlip the script - storytelling in active environmentCopywriting: The plotsCopywriting: Characters and their rolesHero's journey - Harry Potter and the Star WarsTraditional and non-traditional platforms of storytelling" |
| Kurzus nyelve | angol |
| Féléves óraszám | 16 |
| Kreditérték | 2 |
| Beszámítás | |
| Hallgatói kör | All BGE students |
| Létszám | 30 |
| Értékelés | " Active participationCreating a story for a chosen brand for a chosen platform " |
| Előadók | " Vanda Papp PhD " |
| További információ | |
| Egyéb | |
| Óraidőpontok | |
| Terem | |
| Helyszín | Alkotmány utca |