Strategic Management
| Course | Strategic Management |
| Neptun Code | STNT0BA03 |
| Course code / CP link | PENAANVE02 |
| Organiser | Department of Management |
| Type of Subject | szabadon választható, elmélet + gyakorlat |
| Short summary | " Why is it that large companies with an entire department of planners and analysts cannot guarantee success for strategies? What other factors influence the success of a strategy? There are a lot of misconceptions about what strategy is and how it is formulated and implemented. Based on the international bestseller, Strategy Safari, by leading management thinker, Henry Mintzberg, this course offers the opportunity for students to gain an understanding of how strategy is about far more than planning, and through considering other aspects that can and do affects the strategy of businesses, large and small, in the modern world, students will understand why strategies fail and what needs to be taken into account, to ensure greater chances of success. Day 1 Introduction to strategic concepts and the prescriptive schoolsStrategy and Strategic Management: Definitions, Concepts and Perspectives.The pros and cons of strategy, its many faces, the types and evolution of strategy.Case study in groups of the 5 Ps (Honda)Introduction to the three prescriptive schools (design, planning, positioning): background, strengths, weaknesses, key concepts Day 2. The descriptive schoolsIntroduction to some of the descriptive schools, strengths, weaknesses, key concepts: entrepreneurial, learning, environmental, and cultural schoolsCase study in groups of the entrepreneurial school (Husky)Case study in groups of the cultural school (Bank Wiring Room of the Hawthorne Experiments)Course review" |
| Semester | 2022/2023/2 |
| Lecturer | " Nick Chandler " |
| Language | English |
| Lessons | 8 |
| Days | |
| Credits | 1 |
| Recognition | |
| For students | Any undergraduate or graduate student at BUEB |
| Number of Students | |
| Assessment Methods | " The course is closed with a term mark. Assessment is done by evaluating student’s workshop participation and presentation of answers to tasks.This course alternates between presentations and activities to complement the concepts, perspectives and approaches covered." |
| Further information | |
| Other | " Minimum requirement: intermediate English, recommended level: upper intermediate / advanced level of English.Previous studies of strategy not required." |